Key Takeaways:

Many believe Apple’s next big product could be an augmented or virtual reality viewer. Rumors suggest the company is putting together hardware, software and content for such a device. Apple has a history of attracting people to products they weren’t previously interested in. How does Apple intend to reinvent the virtual and augmented reality arena?


Apple continues putting the pieces in place for what many believe could be its next big product: an augmented or virtual reality viewer, aimed at reinventing a space that is still largely occupied by enthusiasts.

Faced with Meta’s $2 billion-plus purchase of Oculus VR in 2014 and its recent name change to reposition itself as the master of the metaverse, Apple has responded by steadily putting together hardware, software and content as it readies, perhaps this year, to launch its entry into that area. The idea being, believe it or not, to create the heir to its most successful product of all time: the iPhone.

Myriad rumors about the devices and their features, patents, and acquisitions of various companies in the field are beginning to create the classic halo of mystery that usually precedes the company’s major launches: a device probably connected to the iPhone, with elements ranging from a fabric finish or a fan to an eye-tracking system or iris recognitionweighing around 350 grams in its first iteration, using the MacBook Pro’s 96W charger, and probably coming it at around $2,000, with a processor with performance equivalent to that of its M1. But beyond leaks and rumors, the evidence that the company seems to be negotiating with people like Jon Favreau to create specific entertainment content for such a device, possibly with the idea of combining reality with projections, or that glasses attached to the eyes can generate a display equivalent to that of a very large screen.

What we need to remember in all this is the concept of reinventing things: Apple has a history of attracting people to products they weren’t previously interested in.

All the ingredients are there: a technology, both in its virtual and augmented versions, that many people know about or have tried, but that is still not widely used. What can Apple incorporate to achieve the killer application everyone is waiting for? Content will be important, but what other ingredients are needed? In short, How does Apple intend to reinvent the virtual and augmented reality arena?

http://www.enriquedans.com
Contributor

Recently Published

Key Takeaway: Love is a crucial aspect of life, defining relationships, identity, and self-worth. The popular belief that self-love is necessary for romantic love is often questioned, as some philosophers argue that excessive focus on oneself can lead to narcissism. However, the absence of self-love can manifest as a fundamental lack of self-worth, leaving individuals […]

Top Picks

Key Takeaway: Airports often lead to unusual behavior, such as drunken brawls and flight diversions. The psychology of travel can influence this behavior, as the promise of vacation can shift our mindset into anticipation and liberation. The overwhelming noise, crowds, and constant hustle can overload our senses, leading to stress-induced irritability and unexpected outbursts. Airports […]
Key Takeaway: Over 8,500 shipwrecks from two devastating world wars pose a significant threat to marine ecosystems and coastal communities. These underwater time capsules contain up to 6 billion gallons of oil, munitions, toxic heavy metals, and chemical weapons. The degradation of these wrecks is accelerating due to rising ocean temperatures, increasing acidification, and more […]
Key Takeaway: Venture capital-backed startups, such as Anduril Industries, are transforming the defense sector by securing multi-million dollar contracts from the US Department of Defense and the UK Ministry of Defence. This surge in AI-driven defense technologies is driven by a relentless appetite for risk and innovation, with venture capital firms playing a pivotal role […]
Key Takeaway: Attosecond science, a field that earned the Nobel Prize in Physics in 2023, uses ultra-short laser pulses to observe and manipulate matter on timescales previously thought impossible. This breakthrough has implications across various sectors, including computing, renewable energy, medicine, and beyond. Attosecond science harnesses the energy of laser light to emit rapidly moving […]
Key Takeaway: The blue sky is a result of Rayleigh scattering, a process where shorter wavelengths of light scatter more than longer wavelengths. The atmosphere is composed of nitrogen and oxygen molecules, which interact with sunlight to create a spectrum of colors. This scattering process, which is governed by physics and chemistry, is the primary […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Login

Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics