For Brick and Mortar stores to bridge the gap and stay competitive embracing the Internet of Things Technolgy is important where they can provide personalized services based on consumer behavior .

Bezirk – A Startup from Bosch is based out of Bosch US as Bezirk – North America (Responsible for Technology Platform) and Bezirk – India (Responsible for Business, Product Roadmap and Customer Application Development)

The Business team and incidentally the Founding members of Bezirk India, Pavan Govindan and Ragavendra Prabhakar lay out the strategy with the Founder & Business Head of Bezirk – Hemanth Sheelvant on scaling the business in a market they believe they have to address to bridge the gap between Brick and Mortar Store and Online Retail.

They are enabled to do this by the global management of Bosch – including the heads of Bosch Engineering in India and Bosch in US.

Targeted advertising is entering into a different dimension moving ahead from where consumer is being lured by the advertisements got by his browsing pattern online alone. The brick and mortar stores which were little quiet till recently have already latched onto the secret of success in future – Technology and IOT .

Holistic understanding of consumer by going beyond consumer data and protecting user privacy would be the future.

The IOT technology can help in improving the basket value for retailers by fusing the traditional marketing concepts like Upsell, Downsell and Crossell with real time consumer insights.

This gives the brick and mortar stores a level playing field with online retail in terms of personalized customer engagement.

Low deployment and Infrastructure cost is another aspect that would become a factor for such solution .

Having a solution that does not require a Cloud Infrastructure nor any big data analytics to enable its personalization helps differentiate .

Smart Retail for a Smart Consumer –Enabling Context aware personalization with data in your control will be the future.

From Retail , Mobility to Travel and Hospitality – everything can be made smarter with an ecosystem awareness of cross domain lifestyle .

Personalized ads which becomes part of the life of a consumer based on preferences generated through purchase patterns ,Product affinity etc would be the way forward.

There should not be  specific distinction between developing and developed market for them to enable this technology and they see India and Asian market as important as the developed Markets of US and Europe.

The interlinking of the Physical and Digital World is the key in this era of Digital dominance and enabling partner eco –system is the key to achieve this in a full scale.

Recently Published

Key Takeaway: Love is a crucial aspect of life, defining relationships, identity, and self-worth. The popular belief that self-love is necessary for romantic love is often questioned, as some philosophers argue that excessive focus on oneself can lead to narcissism. However, the absence of self-love can manifest as a fundamental lack of self-worth, leaving individuals […]

Top Picks

Key Takeaway: Airports often lead to unusual behavior, such as drunken brawls and flight diversions. The psychology of travel can influence this behavior, as the promise of vacation can shift our mindset into anticipation and liberation. The overwhelming noise, crowds, and constant hustle can overload our senses, leading to stress-induced irritability and unexpected outbursts. Airports […]
Key Takeaway: Over 8,500 shipwrecks from two devastating world wars pose a significant threat to marine ecosystems and coastal communities. These underwater time capsules contain up to 6 billion gallons of oil, munitions, toxic heavy metals, and chemical weapons. The degradation of these wrecks is accelerating due to rising ocean temperatures, increasing acidification, and more […]
Key Takeaway: Venture capital-backed startups, such as Anduril Industries, are transforming the defense sector by securing multi-million dollar contracts from the US Department of Defense and the UK Ministry of Defence. This surge in AI-driven defense technologies is driven by a relentless appetite for risk and innovation, with venture capital firms playing a pivotal role […]
Key Takeaway: Attosecond science, a field that earned the Nobel Prize in Physics in 2023, uses ultra-short laser pulses to observe and manipulate matter on timescales previously thought impossible. This breakthrough has implications across various sectors, including computing, renewable energy, medicine, and beyond. Attosecond science harnesses the energy of laser light to emit rapidly moving […]
Key Takeaway: The blue sky is a result of Rayleigh scattering, a process where shorter wavelengths of light scatter more than longer wavelengths. The atmosphere is composed of nitrogen and oxygen molecules, which interact with sunlight to create a spectrum of colors. This scattering process, which is governed by physics and chemistry, is the primary […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Login

Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics