Bradly’s DIY Platform Provides Interactive Marketing Solutions

What’s your story?
Starting at a young age, I always wanted to set up a business where I could interact with people.  I was fortunate to study and live in The Netherlands and Canada for over 15 years which gave me the opportunity to explore and understand the European and North American markets.

After returning to Hong Kong, I started my career working in different industries gaining substantial experience in corporate training, manufacturing, gaming and entertainment industries. Since 2015, I have been working on interactive marketing solutions such as an Augmented Reality Mobile APP, 3D projection mapping, Holographic images for international Brands such as Intel, Samsung, and Coca-Cola, to engage with consumers.

Over the years I came to realize there is no single platform that can provide an all-in-one SaaS intelligent, interactive marketplace for both brands and merchants to create their own e-commerce with their own loyalty program.  This is why I developed a DIY platform called LOOP,  that allows brands and merchants to create a marketing, product offering, and loyalty campaign, all in less than 5 minutes. 

“Learning consumer behaviours helps brands and merchants to connect with consumers in a cost effective and efficient way.”

What excites you most about your industry?
Developing a fun platform that provides interactive, social commerce with programmatic advertising technology, where users can share personal shopping experiences and information through built-in machine learning and AI algorithms, is pretty exciting.  Learning consumer behaviours helps brands and merchants to connect with consumers in a cost effective and efficient way.  Any Mobile APP or Website can be integrated into the platform which allows brands to push the best proximity marketing information to consumers.

What’s your connection to Asia?
My family has been in Hong Kong for over 500 years and we are considered to be local indigenous people. Most of my family still live in Hong Kong but I also have relatives living in Europe. Living and working in Hong Kong has afforded opportunities to meet with people from all over the world.  For the past 20 years, I have met friends and partners from Singapore, Vietnam, Malaysia, Indonesia, Taiwan, Japan and Korea.  I was fortunate to have met my wife in Hong Kong, though her family is in Thailand. Asia is definitely my home and where my heart is.

Favourite city in Asia for business and why?
Hong Kong is one of my favourite cities for business because of its flexibility, efficiency, as well as the city’s vibrant atmosphere. Being a central hub in Asia, it’s easy to travel to many world destinations, as major airlines come through Hong Kong.

What’s the best piece of advice you ever received?
No matter who you are dealing with, treat everyone the way you want to be treated.  Mutual respect goes a long way.

Who inspires you?
I get a lot of inspiration from my wife because of her kindness and honesty in both business and personal interactions.

What have you just learnt recently that blew you away?
The COVID-19 situation has unveiled a lot about human nature and, unfortunately, more of its ugly side. It has demonstrated that as a society, we humans can still do more to be better than we were yesterday. We need to be more kind, considerate, and understanding. I believe mother nature is telling us that we need to learn from this pandemic to respect each other and the world we live in.

If you had your time again, what would you do differently?
Although the technology was not what it is today, I would have continued pursuing my first start-up to make it successful. Do what you believe in and persistence will get you to your goal.

How do you unwind?
I enjoy cooking a great meal and relaxing at home, or watching a good action movie.

Favourite Asian destination for relaxation? Why?
I would pick Thailand for its diversity in things to do, such as great beaches, the amazing variety of food and plentiful shopping. 

Everyone in business should read this book:
“The Secret,” by Rhonda Byrne. As you learn The Secret, you come to know how you can be and do anything you want. You come to know who you really are. After reading this book, you know that what you believe can be achieved.

Shameless plug for your business:
If you find that your business needs interactive marketing solutions to better connect with consumers and you want to create your own marketplace, check out info.loop2x.com.

How can people connect with you?

Email – [email protected]

To hear how entrepreneurs around the world overcome their challenges, search your favourite podcast platform for ‘CallumConnects‘ to hear a 5-minute daily breakdown.

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built, and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder and CEO of MBH Corporation PLC. He is the author of three best-selling books ‘Progressive Partnerships’, ‘Agglomerate’, and ‘Entrepreneurial Investing’.

Connect with Callum on Twitter and LinkedIn
Download free copies of his books at www.callumlaing.com

Recently Published

Key Takeaway: Recent neuroscience research suggests that popular strategies to control dopamine are based on an overly narrow view of its function. Dopamine is a neurotransmitter in the brain that tracks reactions to rewards, such as food, sex, money, or answering a question correctly. There are many types of dopamine neurons located in the uppermost […]
Key Takeaway: NASA’s independent study team released a report on UFOs, describing them as UAPs (unidentified anomalous phenomena) to move beyond the stigma associated with UFOs. The report found no evidence that reported UAP observations are extraterrestrial. The report also highlighted the need for transparency and reducing the stigma associated with UFOs. The study team […]

Top Picks

Key Takeaway: George Bernard Shaw referred to Ebenezer Howard’s “garden cities” concept in the late 19th and early 20th centuries, which he believed would offer the advantages of town and country without the drawbacks. Recently, a Silicon Valley consortium called Flannery Associates purchased land for California Forever, a contentious project that echoes Howard’s ideas. Howard’s […]
Key Takeaways: Starfield, a highly anticipated video game, allows players to build their own character and spacecraft, travel to multiple planets, and follow multiple story arcs. The game’s interactive music uses a palette of musical language that cultivates a contemplative soundscape, launching the listener into the vastness of space while remaining curious, innocent, and restrained. […]
Key Takeaway: The concept of “nudge theory” has gained prominence 15 years after its 2008 book, “Nudge: Improving Decisions about Health, Wealth and Happiness.” The book, which inspired politicians like Barack Obama and David Cameron, led to the creation of government teams to incorporate nudge theory into public policy. However, the success of these nudges […]
Key Takeaways: Nanotechnology is set to revolutionize clothing, transportation, and transportation. Clothing will be tailored to individual needs, with synthesizers in closets creating clothing that fits perfectly. Nanosuits, made of 5 microns thick fabric, will cover the wearer’s body, allowing separate holes for individual hairs and making them weightless. This technology will double the amount […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Login

Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics