Beth Klein's articles CULTURE EDITOR'S PICK SOCIOLOGY Why TikTok Might Be A Threat To Music Key Takeaways: Viral TikTok videos have meant success for new and established artists alike. The short-form video service has earned US$12 billion (£10.5 billion) in advertising revenue in 2022. Many of its most popular videos feature music – available to use for free – through its audio library. TikTok pays the “Big Three” record labels […] Saving Bookmark this article Bookmarked
CULTURE EDITOR'S PICK SOCIOLOGY Why TikTok Might Be A Threat To Music Key Takeaways: Viral TikTok videos have meant success for new and established artists alike. The short-form video service has earned US$12 billion (£10.5 billion) in advertising revenue in 2022. Many of its most popular videos feature music – available to use for free – through its audio library. TikTok pays the “Big Three” record labels […] Saving Bookmark this article Bookmarked