John Balmer's articles BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY Royal Entrepreneur: How Queen Elizabeth Made The British Monarchy Into A Global Brand Key Takeaways: Queen Elizabeth II was not just a monarch, she represented a global brand. Other organisations are granted the use of the royal prefix such as the Royal Opera House in London. Such a promise needs to be authentic, consistent and valued by consumers and other stakeholders. All of this has enabled the British […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY Royal Entrepreneur: How Queen Elizabeth Made The British Monarchy Into A Global Brand Key Takeaways: Queen Elizabeth II was not just a monarch, she represented a global brand. Other organisations are granted the use of the royal prefix such as the Royal Opera House in London. Such a promise needs to be authentic, consistent and valued by consumers and other stakeholders. All of this has enabled the British […] Saving Bookmark this article Bookmarked