Pacharee Pantoomano-Pfirsch's articles ENTREPRENEURSHIP STARTUPS The Mind Games of Marketing SINCE the dawn of commercialism, marketers have been trying to influence customers to choose their products or services. The challenge is that a customer’s decision making process is based on a vast number of factors. It is virtually impossible to influence them all. The smart marketer usually aims to establish a balance by appealing to […] Saving Bookmark this article Bookmarked ENTREPRENEURSHIP STARTUPS Establishing Your USP MY favourite sports shoes are Asics. I started running two years ago and it is something I enjoy doing several times a week. A year ago, a friend suggested that I try Asics shoes. I bought my first pair and have used them religiously. When I wanted another pair of sports shoes, I didn’t look […] Saving Bookmark this article Bookmarked ENTREPRENEURSHIP STARTUPS The Mind Games Of Marketing SINCE the dawn of commercialism, marketers have been trying to influence customers to choose their products or services. The challenge is that a customer’s decision making process is based on a vast number of factors. It is virtually impossible to influence them all. The smart marketer usually aims to establish a balance by appealing to […] Saving Bookmark this article Bookmarked ENTREPRENEURSHIP STARTUPS Name Your Brand In 5 Steps EVERY so often in Bangkok, I run into former colleagues. During such encounters, as we catch up about our lives and ask about mutual acquaintances, it’s not uncommon to learn that some people have changed their names for their birthday, lunar calendar, or following a visit to a fortune teller. Thai people love to […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS The Mind Games of Marketing SINCE the dawn of commercialism, marketers have been trying to influence customers to choose their products or services. The challenge is that a customer’s decision making process is based on a vast number of factors. It is virtually impossible to influence them all. The smart marketer usually aims to establish a balance by appealing to […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS Establishing Your USP MY favourite sports shoes are Asics. I started running two years ago and it is something I enjoy doing several times a week. A year ago, a friend suggested that I try Asics shoes. I bought my first pair and have used them religiously. When I wanted another pair of sports shoes, I didn’t look […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS The Mind Games Of Marketing SINCE the dawn of commercialism, marketers have been trying to influence customers to choose their products or services. The challenge is that a customer’s decision making process is based on a vast number of factors. It is virtually impossible to influence them all. The smart marketer usually aims to establish a balance by appealing to […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS Name Your Brand In 5 Steps EVERY so often in Bangkok, I run into former colleagues. During such encounters, as we catch up about our lives and ask about mutual acquaintances, it’s not uncommon to learn that some people have changed their names for their birthday, lunar calendar, or following a visit to a fortune teller. Thai people love to […] Saving Bookmark this article Bookmarked