Pankhuri Malhotra's articles BUSINESS & ECONOMICS EDITOR'S PICK What We Can Learn From Kanye West And Adidas Key Takeaways: Brand collaborations are strategic partnerships between two or more brands. When done well, the collaboration helps both partners grow their brands and amplify a shared message. But just like any marriage, it doesn’t always go well; recent examples include Yeezy’s breakups with Gap and Adidas. Adidas has ended its partnership with Yeezy after […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK What We Can Learn From Kanye West And Adidas Key Takeaways: Brand collaborations are strategic partnerships between two or more brands. When done well, the collaboration helps both partners grow their brands and amplify a shared message. But just like any marriage, it doesn’t always go well; recent examples include Yeezy’s breakups with Gap and Adidas. Adidas has ended its partnership with Yeezy after […] Saving Bookmark this article Bookmarked