Texas McCombs's articles EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Images Get Customers To Time Travel Aconsumer shopping for a midcentury sofa may be more likely to buy it if the background in its advertisement is a little disorganized. Likewise, people looking to purchase a new smartphone could more quickly pull the trigger if the ad were simple and sleek. That’s because ads for vintage products are more appealing when they […] Saving Bookmark this article Bookmarked EDITOR'S PICK ENTREPRENEURSHIP FINANCE STRATEGY How To Succeed At Crowdfunding Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […] Saving Bookmark this article Bookmarked EDITOR'S PICK PSYCHOLOGY The Truth About Multitasking According To Research Susan Broniarczyk, associate dean for research and marketing professor at Texas McCombs, doesn’t listen to podcasts while she’s driving. She prefers to focus on one task at a time. “I would say personally, I am the world’s worst multitasker,” Broniarczyk says. But with many people claiming to finish more tasks in less time by tackling […] Saving Bookmark this article Bookmarked EDITOR'S PICK TECHNOLOGY Sorry Siri: The Problem With Algorithms Sounding Too Human In2016, Microsoft introduced to Twitter an artificially intelligent chatbot named Tay. By interacting with users, Tay learned new vocabulary. Unfortunately, the bot was quickly targeted by trolls, who taught it to spout racist and sexist commentary. After 16 hours, Microsoft withdrew the chabot. Tay was not an isolated incident, says Raji Srinivasan, professor of marketing at Texas McCombs. […] Saving Bookmark this article Bookmarked ENTREPRENEURSHIP STARTUPS STRATEGY Can Marketers Really Impact Small Businesses When you think of the essentials for growing a small business, you typically think of innovation and financing. But new research provides the first evidence that marketing deserves its own pocket in the entrepreneur’s tool bag. When entrepreneurs in Kampala, Uganda, were paired with marketers for virtual coaching, they enjoyed dramatic growth, unlike those who […] Saving Bookmark this article Bookmarked BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STARTUPS STRATEGY TECHNOLOGY Startups Lose Innovative Edge After Corporate Funding? When a large corporation puts money into a small startup, huge innovations can result — like the rapid-fire development of a COVID-19 vaccine. The first two vaccines to win U.S. regulatory approval both came from biotech startups that had received equity investments from pharmaceutical giants: · In January 2015, Merck took a $50 million stake in […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Images Get Customers To Time Travel Aconsumer shopping for a midcentury sofa may be more likely to buy it if the background in its advertisement is a little disorganized. Likewise, people looking to purchase a new smartphone could more quickly pull the trigger if the ad were simple and sleek. That’s because ads for vintage products are more appealing when they […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP FINANCE STRATEGY How To Succeed At Crowdfunding Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […] Saving Bookmark this article Bookmarked
EDITOR'S PICK PSYCHOLOGY The Truth About Multitasking According To Research Susan Broniarczyk, associate dean for research and marketing professor at Texas McCombs, doesn’t listen to podcasts while she’s driving. She prefers to focus on one task at a time. “I would say personally, I am the world’s worst multitasker,” Broniarczyk says. But with many people claiming to finish more tasks in less time by tackling […] Saving Bookmark this article Bookmarked
EDITOR'S PICK TECHNOLOGY Sorry Siri: The Problem With Algorithms Sounding Too Human In2016, Microsoft introduced to Twitter an artificially intelligent chatbot named Tay. By interacting with users, Tay learned new vocabulary. Unfortunately, the bot was quickly targeted by trolls, who taught it to spout racist and sexist commentary. After 16 hours, Microsoft withdrew the chabot. Tay was not an isolated incident, says Raji Srinivasan, professor of marketing at Texas McCombs. […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS STRATEGY Can Marketers Really Impact Small Businesses When you think of the essentials for growing a small business, you typically think of innovation and financing. But new research provides the first evidence that marketing deserves its own pocket in the entrepreneur’s tool bag. When entrepreneurs in Kampala, Uganda, were paired with marketers for virtual coaching, they enjoyed dramatic growth, unlike those who […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STARTUPS STRATEGY TECHNOLOGY Startups Lose Innovative Edge After Corporate Funding? When a large corporation puts money into a small startup, huge innovations can result — like the rapid-fire development of a COVID-19 vaccine. The first two vaccines to win U.S. regulatory approval both came from biotech startups that had received equity investments from pharmaceutical giants: · In January 2015, Merck took a $50 million stake in […] Saving Bookmark this article Bookmarked