Andre Martin's articles BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY The Business Impact Of Reduced Marketing Key Takeaway: A study published in The Journal of Marketing suggests that businesses often cut their marketing budgets for short-term savings, but these cuts can cause long-term problems. The study gathered transcripts of nearly 25,000 earnings calls held by public companies from 2008 to 2019. The more earnings-oriented language in the calls, the more likely […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY The Business Impact Of Reduced Marketing Key Takeaway: A study published in The Journal of Marketing suggests that businesses often cut their marketing budgets for short-term savings, but these cuts can cause long-term problems. The study gathered transcripts of nearly 25,000 earnings calls held by public companies from 2008 to 2019. The more earnings-oriented language in the calls, the more likely […] Saving Bookmark this article Bookmarked
