Rob Chong’s passion for technology led him to found a company focusing on AR and VR in anticipation of the changes coming to society.

What’s your story? 
As the founder of a tech company, I am not a developer. I have been in multiple industries, from an aircraft engineer in the Singapore Airforce to leading sales teams in the electronics industry, to an energy trader and analyst. Finally, I found my passion in technology and started RADX in 2019. 

RADX is a technology company that focuses on AR and VR software development to serve customers in VR events. (virtual exhibitions, conferences, meetings, concerts etc) 

We are bootstrapped yet managed to be profitable in our first year of operations and have grown to a team of 11.

What excites you most about your industry? 
As we are combining gaming, AR and VR technology into virtual collaborations, meetings, leisure etc., we are very excited about how the future unfolds using virtual reality technology. 

Most companies are becoming digital due to the Covid19 pandemic; we envision that the future goes beyond digital to virtual. 

Even after we have overcome Covid19 and are back to our physical events, events will be hybrid with physical and virtual participation.

What is your connection to Asia? 
RADX is based in Singapore and I am a Singaporean.

Favourite city in Asia for business and why? 
If I can only name one city, my favourite Asian city for business is Singapore and we have great government support, good legislation, a transparent system and great city infrastructure. If I can name a second city, it will be Shenzhen, China which is very close to Singapore in terms of the above-mentioned assets with a much bigger market.

What’s the best piece of advice you ever received? 
A difficult path is because it is an uphill journey.

Who inspires you? 
There is not just one person that inspires me. I always looked at entrepreneurs like Jack Ma, Lei Jun, Zhang Yong to understand their ways of doing things. 

The most important thing that I have learned is that company staff is the most important aspect in business, followed by the company, then customers.

What have you just learnt recently that blew you away? 
100% working from home is not ideal for me. I prefer to spend half of my time going out meeting people and learning from others during interactions. More than half of our team was working remotely full-time before Covid19 but we still like to meet to build relationships. 

If you had your time again, what would you do differently? 
I believe everything has its own timing. I would not think of doing something else. I would do the same things and do them better.

How do you unwind? 
I read, I go to the gym and run in between work. 


Favourite Asian destination for relaxation? Why? 
I like many cities in China, for example Shenzhen, Hangzhou, Chongqing, Chengdu etc as I have friends in those cities and enjoy their cuisine and also the opportunity to learn how they do business. 

Everyone in business should read this book: 
I would suggest Built to Sell by John Warrillow.

Shameless plug for your business: 
We believe there will be no differentiating of the internet, online companies or traditional companies as all companies will be online and digital in the future. And RADX is a future company that provides virtual immersive experiences to consumers and businesses.

How can people connect with you? 

Email – [email protected]

LinkedIn –

To hear how entrepreneurs around the world overcome their challenges, search your favourite podcast platform for ‘CallumConnects‘ to hear a 5-minute daily breakdown.

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built, and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder and CEO of MBH Corporation PLC. He is the author of three best-selling books ‘Progressive Partnerships’, ‘Agglomerate’, and ‘Entrepreneurial Investing’.

Connect with Callum on Twitter and LinkedIn
Download free copies of his books at

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