I was recently reading a book by a Vietnamese Buddhist monk (Yes…I really do read books by Vietnamese Buddhist monks. No, I’m not Buddhist.) when I came across this section that struck me:

“When I think deeply about the nature of hope, I see something tragic. Since we cling to our hope in the future, we do not focus our energies and capabilities on the present moment. We use hope to believe something better will happen in the future…Hope becomes a kind of obstacle.” – Thich Nhat Hanh

Granted, I’m pretty sure he wasn’t talking about starting a business and this is out of context. None-the-less, I think some “live in the moment” lessons can be applied to this thing we call the startup.

Abandon Hope All Ye Who Start Things Up

Despite the title (I like provocative titles. You should have seen what I was planning to call this post.), I’m not suggesting permanently abandoning all sense of hope and replacing it with a black béret, a cigarette, and a wistful look of ennui. Hope (and faith) in our entrepreneurial vision is what gets us started on our path to build a new company. It’s also what gets us through some of the rough patches.

But as entrepreneurs searching for a business model, hope can be our enemy.

It can tell us “it might get better tomorrow” when our metrics are plummeting. It can tell us every month that next month will be the one where we turn the corner. Hope is always for something just beyond our present reach.

Your Business Exists in the Present

Your business exists in the present tense, not the future.

Although we plan for hockey stick growth, startups have to act daily to incrementally pull ourselves up with our bootstraps. This requires a phenomenal amount of focus and dedication on getting things done day by day. Our startup might not last until the end of the week, let alone years and years.

If we spend all of our time planning for the future, nothing will get done today.

Moreover, we have to look realistically at the data that is coming in and not shy away from it while thinking blissfully about a tomorrow that may never come. We need to talk to our customers every day and sift through all that qualitative and quantitative data to find out how to provide value to our customers. If we get too wrapped up in the future, we might not realize that reality is telling us to pivot.

If we spend too much time dreaming, we might not realize that our customers have a different dream.

Walk the Line

There is a very fine line between a business model pivot and giving up too soon. The one can feel like the other. It’s important for us to walk the fine line between planning for the future and paying mindful attention to the present.

A good pivot doesn’t mean giving up on your dreams and goals, it just means you are going to achieve them in a slightly different way. Perhaps you’ll solve the same problem, but with a different product. Perhaps you’ll solve a different problem, but for the same customer.

Perhaps, even in business, there is some wisdom in listening to Buddha and living in the present.

This article was written by Tristan Kromer, a lean startup coach and blogger at GrasshopperHerder. see more.

Recently Published

Top Picks

Key Takeaway: Authenticity is important for both individuals and society, as it is a social glue that reinforces trust. People need to reexamine and recalibrate how authenticity is judged. Social science offers guidance on what makes something feel authentic. George Newman found three dimensions of authenticity: historical authenticity, categorical authenticity, and values and beliefs. Generative […]
Key Takeaway: Buzzfeed News has announced it will shut its award-winning news division for good, laying off 60 journalists. This is bad news for those involved and a tragedy for the wider digital news media, as it produced hard-edged, scoop-heavy journalism. Media companies sought to emulate Buzzfeed’s irreverent and flippant style, but its quality journalism […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics