Steve Settle has over 20 years of experience in senior corporate financial roles. He leads a team of highly experienced CFO’s that help individuals and companies achieve their financial objectives.

What’s your story?
I am a highly educated and qualified CFO who found myself out of a corporate job at the start of the GFC, and through luck, circumstance, and perseverance re-invented myself as an entrepreneur – utilising my experience and expertise to help individuals and businesses find their way through the financial maze.

What excites you most about your industry?
Helping individuals and corporates to “do things better” – a catch-all phrase that encapsulates running your business or running your life.

What’s your connection to Asia?
I moved to Singapore (after 15 years in Sydney) 18 years ago with my wife and two baby sons. The boys grew up and were educated here, graduated through national service, and we all now have many strong relationships around the world that would not have been formed if we had not moved here.

Favourite city in Asia for business and why?
It has to be Singapore – it is geared to help businesses in almost every way. With evidence of the impact of cultural segregation in different countries, it would be beneficial to all if we could all trust each other’s abilities and contribution in rising to the top.

What’s the best piece of advice you ever received?
Take responsibility for yourself and don’t worry about what you cannot change – probably something I read that rang true.

Who inspires you?
Anyone with positive energy and outlook

What have you just learnt recently that blew you away?
The power of the subconscious mind – not something I ever really thought about before, but I have recently read a few books on the subject and it is astonishing how much we do not know.

If you had your time again, what would you do differently?
I would spend less time listening to inner doubt and have a greater bias to action. Our conscious mind is programmed to “protect” us but strangles our development.

How do you unwind?
Family and sport. My wife is my soulmate, my boys are my pride and joy, and being active helps me relieve physical and mental stress.

Favourite Asian destination for relaxation? Why?
It would have to be Bali – a very laid-back attitude combined with great food, spas, accommodation, food, shopping and golf courses.

Everyone in business should read this book:
“How will you measure your life?” by Clayton M. Christensen‎

Shameless plug for your business:
Everyone needs help with financial matters – whether business or personal. For business, we provide a one-stop shop for all the financial help you could need available on a flexible usage basis. On the personal front, we offer holistic financial advice backed by an award-winning, FTSE 100 company with a unique proprietary investment management approach.

How can people connect with you?
Email at [email protected] or [email protected] and LinkedIn

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here: Download free copies of his books here:

Recently Published

Key Takeaway: Nanotechnology, which includes particles smaller than 10,000 times the diameter of a human hair, is playing a growing role in various industries, including medicine, cosmetics, and medicine. Nanoparticles can pass easily through the blood-brain barrier, potentially enabling better treatment of brain diseases and disorders like cancer and dementia. They can also be used […]
Key Takeaway: George Bernard Shaw referred to Ebenezer Howard’s “garden cities” concept in the late 19th and early 20th centuries, which he believed would offer the advantages of town and country without the drawbacks. Recently, a Silicon Valley consortium called Flannery Associates purchased land for California Forever, a contentious project that echoes Howard’s ideas. Howard’s […]

Top Picks

Key Takeaways: Nanotechnology is set to revolutionize clothing, transportation, and transportation. Clothing will be tailored to individual needs, with synthesizers in closets creating clothing that fits perfectly. Nanosuits, made of 5 microns thick fabric, will cover the wearer’s body, allowing separate holes for individual hairs and making them weightless. This technology will double the amount […]
Key Takeaway: Online algorithms on social media platforms amplify information people are biased to learn from, leading to social misperceptions, conflict, and the spread of misinformation. This mismatch between human psychology and algorithm amplification can result in functional misalignment, leading to incorrect perceptions of the social world and the spread of misinformation. Research on this […]
Key Takeaways: Online gaming communities could be a vital lifeline for young men struggling with mental health issues, according to new research. Members with more depressive symptoms and less real-life support were 40% more likely to form and maintain social ties with fellow gamers compared to those with more real-life support. This suggests the chat […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics