BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY The Business Impact Of Reduced Marketing Key Takeaway: A study published in The Journal of Marketing suggests that businesses often cut their marketing budgets for short-term savings, but these cuts can cause long-term problems. The study gathered transcripts of nearly 25,000 earnings calls held by public companies from 2008 to 2019. The more earnings-oriented language in the calls, the more likely […] Saving Bookmark this article Bookmarked
ART & DESIGN EDITOR'S PICK TECHNOLOGY The Science Fiction Feedback Loop Key Takeaway: OpenAI CEO Sam Altman sparked controversy by referencing the 2013 movie “Her” to highlight the novelty of ChatGPT’s latest iteration. Actor Scarlett Johansson accused the company of improperly using her voice after she spurned their offer to make her the voice of ChatGPT’s new virtual assistant. This highlights the “sci-fi feedback loop,” which […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK SCIENCE The Science Of Gaming’s Future Key Takeaway: Game developers are increasingly focusing on creating experiences that stay with players, despite the shrinking market and layoffs during the pandemic. Research on inner experience, which includes thoughts, memories, inner dialogue, visual imagery, feelings, and emotions, is becoming an important field of cognitive science. Gaming has the potential to transform gaming by creating […] Saving Bookmark this article Bookmarked
EDITOR'S PICK TECHNOLOGY Is Gemini Really Better Than ChatGPT? Key Takeaway: Google Deepmind has announced Gemini, a new AI model to compete with OpenAI’s ChatGPT. Gemini is a “multi-modal model” that works directly with multiple modes of input and output, including text, images, audio, and video. It is a new acronym for “large multimodal model”. OpenAI’s GPT-4Vision, which can work with images, audio, and […] Saving Bookmark this article Bookmarked
CULTURE EDITOR'S PICK PSYCHOLOGY Does Music Manipulate Our Memories? Key Takeaway: Studies in psychology are beginning to understand how music helps people remember films, scenes, and characters. Music can help us understand characters, create deeper emotional links, and create mood-congruency effects when the music and movie both make us feel the same way. Irony and mood-incongruity effects occur when music and movies make us […] Saving Bookmark this article Bookmarked
EDITOR'S PICK TECHNOLOGY Bringing Back The Dead With A.I.? Key Takeaway: Generative AI, such as large language models (LLMs) and image and video generators, is amplifying the phenomenon of “digital necromancy,” which involves the reanimation of the dead through their digital remnants. This technology has been used to reanimate celebrities like Bruce Lee, Michael Jackson, and Tupac Shakur, and has expanded access to these […] Saving Bookmark this article Bookmarked
ART & DESIGN CULTURE EDITOR'S PICK How Video Games Are Reviving Classical Music Key Takeaways: Starfield, a highly anticipated video game, allows players to build their own character and spacecraft, travel to multiple planets, and follow multiple story arcs. The game’s interactive music uses a palette of musical language that cultivates a contemplative soundscape, launching the listener into the vastness of space while remaining curious, innocent, and restrained. […] Saving Bookmark this article Bookmarked
EDITOR'S PICK SOCIOLOGY TECHNOLOGY How A.I. Is Transforming Music Key Takeaways: The intersection of music and artificial intelligence (AI) is a topic of concern for many students. While AI has the potential to create a world where music is abundant, it could also lead to the eradication of human musicians. Three ways AI is changing the way music is made include song composition, mixing […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK SOCIOLOGY TECHNOLOGY What Is The Metaverse? Facebook’s Plan To Change The World Facebook chief executive Mark Zuckerberg recently announced the tech giant will shift from being a social media company to becoming “a metaverse company”, functioning in an “embodied internet” that blends real and virtual worlds more than ever before. So what is “the metaverse”? It sounds like the kind of thing billionaires talk about to earn headlines, […] Saving Bookmark this article Bookmarked
LIFESTYLE PSYCHOLOGY 7 Habits Of Unhappy People “Very little is needed to make a happy life; it is all within yourself, in your way of thinking.”Marcus Aurelius “Let us be grateful to people who make us happy, they are the charming gardeners who make our souls blossom.”Marcel Proust Circumstances can certainly make life unhappy. But a part – often a big part […] Saving Bookmark this article Bookmarked
What Lies Inside Quantum Black Holes? Key Takeaway: The concept of the “cosmic censorship conjecture” suggests that singularities within the universe are hidden within black holes, providing a protective barrier. However, the integration of quantum mechanics challenges this idea, creating “quantum black holes” that obey the subatomic world’s rules. These quantum entities must account for effects like negative energy, which does […] Written by Empirics Asia December 2, 2024December 2, 2024 Saving Bookmark this article Bookmarked
The New Frontier Of Time Key Takeaway: The second, the fundamental unit of time, is being refined through advancements in timekeeping technology. Throughout history, humans have sought to track time with greater precision, starting with the Neolithic site of Newgrange in Ireland. In 1967, the International System of Units established that a second corresponds to 9,192,631,770 oscillations of radiation emitted […] Written by Empirics Asia November 29, 2024November 29, 2024 Saving Bookmark this article Bookmarked
The Birth Of Fractals Key Takeaway: A visiting professor from Canada delivered lectures on complex dynamics, revealing breathtaking visuals of fractals, a realm pioneered by Benoit Mandelbrot. Mandelbrot’s groundbreaking work transformed how mathematicians approached their work, legitimizing the use of pictures in mathematics and challenging the field’s traditional reliance on purely analytical methods. His groundbreaking work, “The Fractal Geometry […] Written by Empirics Asia November 25, 2024November 25, 2024 Saving Bookmark this article Bookmarked
The Universe’s Biggest Mystery: Why Are We Here? Key Takeaway: Recent research by physicists has revealed that our universe may not be optimal for intelligent life. The mysterious force known as dark energy accelerates the universe’s expansion, but its value is far smaller than theoretical expectations. Researchers used anthropic reasoning to explain this, arguing that the properties of the universe must align with […] Written by Empirics Asia November 22, 2024November 22, 2024 Saving Bookmark this article Bookmarked
The Test Of Human Intelligence Key Takeaway: Scale AI has launched the initiative “Humanity’s Last Exam” to determine the capabilities of cutting-edge large language models (LLMs) like Google Gemini and OpenAI’s o1. The initiative aims to determine how close we are to achieving AI systems that rival human expertise. The challenge lies in evaluating intelligence in machines that can already […] Written by Empirics Asia November 21, 2024November 21, 2024 Saving Bookmark this article Bookmarked
When Reality Fractures Key Takeaway: Researchers have discovered that delusions, which are convictions that cling to a distorted view of reality, are a result of the same cognitive pathways that produce everyday beliefs. Delusions often defy common sense but emerge when the system of meaning-making veers off course. A case of postpartum psychosis revealed that a woman experienced […] Written by Empirics Asia November 20, 2024November 20, 2024 Saving Bookmark this article Bookmarked
The Rise And Fall Of Volkswagen Key Takeaway: Volkswagen, once a symbol of German industry and co-management between shareholders and unions, is facing a crisis due to strategic missteps, a convoluted governance structure, and a culture that often prioritizes control over innovation. The company’s journey began in 1937 with the Beetle, which became the world’s largest carmaker in the 1980s and […] Written by Empirics Asia November 19, 2024November 19, 2024 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked