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See a container of Cup Noodles at a convenience store and you might think of dorm rooms and cheap calories.  But there was a time when eating from the product’s iconic packaging exuded cosmopolitanism, when the on-the-go meal symbolized possibility – a Japanese industrial food with an American flair.  Cup Noodles – first marketed in […]

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Key Takeaways: Brand collaborations are strategic partnerships between two or more brands. When done well, the collaboration helps both partners grow their brands and amplify a shared message. But just like any marriage, it doesn’t always go well; recent examples include Yeezy’s breakups with Gap and Adidas. Adidas has ended its partnership with Yeezy after […]

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I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

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