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Key Takeaways: Queen Elizabeth II was not just a monarch, she represented a global brand. Other organisations are granted the use of the royal prefix such as the Royal Opera House in London. Such a promise needs to be authentic, consistent and valued by consumers and other stakeholders. All of this has enabled the British […]
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  4. TECHNOLOGY
Facebook chief executive Mark Zuckerberg recently announced the tech giant will shift from being a social media company to becoming “a metaverse company”, functioning in an “embodied internet” that blends real and virtual worlds more than ever before. So what is “the metaverse”? It sounds like the kind of thing billionaires talk about to earn headlines, […]

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Key Takeaways: Brand collaborations are strategic partnerships between two or more brands. When done well, the collaboration helps both partners grow their brands and amplify a shared message. But just like any marriage, it doesn’t always go well; recent examples include Yeezy’s breakups with Gap and Adidas. Adidas has ended its partnership with Yeezy after […]

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I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

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