CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Azleen Abdul Rahim, Co-Founder of Marketing In Asia Azleen’s Platform Helps Content Creators Gain Exposure Across Asia What’s your story?I am the co-founder of Marketing In Asia, a content-sharing platform. Our mission is to give Asian people and brands a voice, through their content. To date, the platform has more than 200 content creators uploading their articles, infographics, podcasts, slides, and videos, at […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP Women on Top in Tech – Ai Ching Goh, Co-Founder of Piktochart (Women on Top in Tech is a series about Women Founders, CEOs, and Leaders in technology. It aims to amplify and bring to the fore diversity in leadership in technology.) Ai Ching Goh is the Co-Founder and CEO at Piktochart, a web app offering users without intensive graphic design experience to easily create professional-grade infographics […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS Marketing For Retaining Customers We are familiar with the funnel illustration in business graphics as used to articulate parts of the sales or lead generation process. Most of these infographics end with the conversion of the lead into a customer but is that the only happily-ever-after that businesses should aim for? In this series of posts on flipping the […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP The Story of Elon Musk In a hundred years, when most people reading this and the person writing this are long gone, Musk’s cars and rockets will still be circling the Earth and the skies. How can such a person get started against all odds is the question I ask here. And, more importantly, what can we learn from him? […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP How to Avoid Online Shopping Fraud? Whether it is the latest tech gadget, new clothes, your next holiday trip, or car insurance – there are few things that you cannot buy online. But as great the pleasure of having everything delivered to your door step may be, the hard is the awakening once you realize you’ve become a victim of online […] Saving Bookmark this article Bookmarked
STARTUPS 6 signs the startup is bad Starting a new company is fun but a company that’s not growing is dying. This may be the starting point but can also be the point where most companies fail. Here are six signs that the passion and energy that has brought you this far might not be enough to be successful in the market Saving Bookmark this article Bookmarked
STARTUPS The Reasons People Quit Their Job There are many reasons why people quit their jobs and the pattern behind the reasons tell us something more about how we should plan out our careers. Saving Bookmark this article Bookmarked
STARTUPS 200 great ways to make money online Most ‘earn cash from home’ ads are cons. Yet if you’ve a computer or smartphone, there’s a host of small ways to boost your coffers. This guide lists legitimate ways to make money online. Find out more below! Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP 10 Facts about Alibaba Group you didn’t know Jack Ma or Ma Yun (born October 15, 1964) is a Chinese entrepreneur. He is Executive Chairman of Alibaba Group, a family of highly successful Internet-based businesses. Saving Bookmark this article Bookmarked
Why Vertical Farms Are Struggling Key Takeaway: Vertical farming, a revolutionary technology that promises fresh, locally grown food in stacked indoor environments, has faced setbacks in recent years. Despite these challenges, the fundamental principles of controlled-environment agriculture remain strong. The industry is still in its infancy, but its potential is greater in regions with less favorable growing conditions. Advances in […] Written by Empirics Asia March 11, 2025March 11, 2025 Saving Bookmark this article Bookmarked
The Paradox Of Narcissism Key Takeaway: Narcissistic individuals often project self-assurance but have a deep need for external validation, revealing a fundamental insecurity. This gap between self-perception and reality affects relationships, emotional stability, and perception of reality. Narcissistic personality disorder, affecting a small percentage of the population, has far-reaching social consequences. Highly narcissistic individuals often display a pattern of […] Written by Empirics Asia March 10, 2025March 10, 2025 Saving Bookmark this article Bookmarked
Collision Course: The Doomsday Asteroid Flying Towards Earth Key Takeaway: A new asteroid, 2024 YR4, was detected in Chile at the end of 2024, with a small yet notable chance of colliding with Earth in 2032. Initially, estimates suggested a 3.1% probability of impact, but as of February 2024, calculations by the European Space Agency’s Near Earth Object Centre have revised this down […] Written by Empirics Asia February 25, 2025February 25, 2025 Saving Bookmark this article Bookmarked
The Hidden Cost Of Cheap Furniture Key Takeaway: Fast furniture, which is mass-produced items designed for short-term use, is a growing environmental crisis. Millions of discarded pieces end up in landfills each year, contributing to a waste problem mirroring the fast fashion industry. To avoid fast furniture, consumers should identify it by noticing its price, materials, assembly methods, limited or unclear […] Written by Empirics Asia February 24, 2025February 24, 2025 Saving Bookmark this article Bookmarked
Is Democracy Really The Best System? Key Takeaway: Plato’s critique of democracy, particularly in his work “The Republic,” suggests that it is fundamentally flawed. Socrates, Plato’s mentor and teacher, argues that ruling a state is a skill, similar to piloting a ship or performing surgery. However, critics argue that this is not the case. Politics involves moral judgments, compromises, and social […] Written by Empirics Asia February 21, 2025February 21, 2025 Saving Bookmark this article Bookmarked
The Secret Memory Of Plants Key Takeaway: Plants have a unique memory that helps them survive in a constantly changing world. They have evolved defense mechanisms, such as immune priming, which allows them to remember past infections. However, plants lack this adaptive immune memory, relying on epigenetic changes to maintain a heightened state of defense. This memory can last generations, […] Written by Empirics Asia February 20, 2025February 20, 2025 Saving Bookmark this article Bookmarked
Are We Alone In The Universe? Key Takeaway: New research challenges the hard-steps model of evolution, which suggests that human intelligence is an extremely rare event. The model suggests that intelligence takes billions of years to emerge on Earth, and that it is a result of rare and improbable evolutionary breakthroughs. Some scientists argue that the emergence of eukaryotic cells, oxygen-producing […] Written by Empirics Asia February 19, 2025February 19, 2025 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked