ENTREPRENEURSHIP Data Cloud: Transformation In Marketing Data Industry The New Marketing-tech Fuelling CRM, Marketing Automation & Predictive Analytics tools. Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS Corporate360 wins International Award Corporate360 was presented with Stevie® Award in the MARKETING PRODUCT – NEW CATEGORY in the ninth annual Stevie Awards for Sales & Customer Service last night. Corporate360’s marketing data software ProspectR has been awarded best in the New Product Category this year for Marketing Solutions. ProspectR is an all-in-one marketing data suite for B2B Marketing […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS 7 Quick Ways to Create a Successful Integrated Marketing Campaign What makes a successful marketing campaign? Today, we have more and more choices of how and where to promote or advertise products and services. While there is no fixed method to create a successful integrated marketing campaign, there are questions that you can ask to maximize exposure. Step 1: Who is my target audience? It’s important to clearly […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP INTERVIEWS Patai Padungtin, Co-founder of BUILK In 2000, Patai graduated in Civil Engineering from Chulalongkorn University in Bangkok, Thailand. Patai started a construction career at the downturn of Thai economy after the 1997 Asian financial crisis, as a site engineer of a small construction company. He then later joined a MNC which supplied readymix concrete, as a business development executive, where […] Saving Bookmark this article Bookmarked
Why A.I. Sometimes Lie Key Takeaway: AI hallucinations are when AI systems present false information, such as generating bogus citations or misidentifying images. These errors can range from harmless to hazardous, and can have serious implications in legal, medical, or safety-critical domains. AI systems are designed to mimic human intelligence, but when they are asked to produce factual or […] Written by Empirics Asia April 10, 2025April 10, 2025 Saving Bookmark this article Bookmarked
The Future Tech Of Music Is Space-Bending Key Takeaway: Researchers have developed a technology that creates “audible enclaves” in open air, creating highly focused, localized zones of sound. These isolated audio pockets allow sound to materialize only at a precise point in space, unheard by others nearby. This breakthrough could revolutionize public communication, entertainment, military applications, and office design. The process, known […] Written by Empirics Asia April 9, 2025April 9, 2025 Saving Bookmark this article Bookmarked
Are Viruses Alive? Key Takeaway: The question of whether viruses are alive or not has become increasingly complex due to the lack of a universally accepted definition of life. Viruses are neither truly alive nor completely inanimate, as they cannot replicate on their own and have no metabolism or self-contained cellular structure. They can, however, hijack a host […] Written by Empirics Asia April 3, 2025April 3, 2025 Saving Bookmark this article Bookmarked
How Hidden Friendships Redefine Animal Intelligence Key Takeaway: Research shows that some animals form surprising partnerships, challenging traditional views on how intelligence evolves in the animal kingdom. For example, Octavia and Finn, a day octopus and coral trout, work as a team, each bringing unique skills to the hunt. Other species have also developed remarkable partnerships, such as the greater honeyguide […] Written by Empirics Asia March 28, 2025March 28, 2025 Saving Bookmark this article Bookmarked
Can A Book Be Dangerous? Key Takeaway: Books have long been a subject of debate, with some being praised for sparking imagination and empathy, while others are feared for warping minds or seducing readers into fantasy. The fear of fiction altering our sense of the world dates back to the early days of the novel, with women often being portrayed […] Written by Empirics Asia March 24, 2025March 24, 2025 Saving Bookmark this article Bookmarked
The Hidden Cost Of Space Key Takeaway: Satellite re-entry, a process where defunct satellites are disposed of, is causing a significant environmental impact on Earth’s atmosphere. As satellite usage increases, researchers are focusing on the re-entry process itself, which releases metal particles into the Earth’s atmosphere. These particles, such as aluminum oxide and lithium, can influence the planet’s energy balance, […] Written by Empirics Asia March 21, 2025March 21, 2025 Saving Bookmark this article Bookmarked
The Science Of Impatience Key Takeaway: Impatience is a common trait in humans, often influenced by our evolutionary past and perception of time and risk in the modern world. Early humans preferred immediate rewards, such as food and resources, as they were more likely to survive in unpredictable conditions. However, modern financial decisions often favor delayed rewards, as our […] Written by Empirics Asia March 20, 2025March 20, 2025 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked