INTERVIEWS Marketing Mistakes Entrepreneurs Make When it comes to marketing, everyone wants to talk about the best ways to market or how to be a successful marketer. We tend to search for easy and proven ways. Why don’t we consider the basic marketing mistakes? No one can ever be a great marketer or, for that matter, any kind of an […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Ho Chang Jun, Founder of Flide Pte Ltd and Gram Pte Ltd Ho Chang Jun is edutaining his clients’ prospects through animation and videos. What’s your story? My name is Ho Chang Jun and I love design. I graduated from Ngee Ann Poly studying business and I fell in love with design after my close friend, Eugene Cheng (now co-founder of Highspark previously known as Slide Comet), […] Saving Bookmark this article Bookmarked
INTERVIEWS Jamie Norris, Digital Marketing Manager of E-Blue International (North American Channel) Jamie Norris is the contracted marketing director who’s taking E-Blue into the North American gaming furniture and gears market. ”As a digital marketer and long time entrepreneur I was thrilled to be tasked with such an opportunity. Being a digital nomad and being able to work anywhere there is wifi” Jamie just couldn’t say no […] Saving Bookmark this article Bookmarked
INTERVIEWS Reed Gusmus, Director of Marketing at QASymphony A dynamic and award-winning digital marketing expert, Reed Gusmus is the visionary responsible for overseeing the development and implementation of digital marketing strategies for QASymphony, a company specializing in software testing tools and test case management tools. As director of marketing, Reed’s responsibilities require an approach in which a delicate balance is struck between abstract […] Saving Bookmark this article Bookmarked
INTERVIEWS Alexandra de Scheel, Founder of Delyric Entertainment Alexandra de Scheel is widely known by her artist name Delyric Oracle. She has spent ir majority of her younger life getting ahead in school, traveling between continents, where she ended up staying in Switzerland for high school longer than anywhere else, followed by undergraduate school in London where Alexandra attained two BAs in sociology and journalism. […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS 3 Things Asian Startups Should Do To Avoid American Rejection The startup world has morphed into a global subculture with technology making us feel like we’re all the same – regardless of cultural or geographical differences. As a startup founder in Asia, especially if you’re based in a smaller consumer market like Singapore, you will likely include other Asian and/or global markets as part of […] Saving Bookmark this article Bookmarked
INTERVIEWS Soumik Chakraborty, CEO & Founder of AAR Consultancy It’s a classic case of how your every failure, can make you stronger and you turn it around, to give more to the world. Was down in dumps, but definitely not out. Still fight was left in me. In that spirit, Singapore-based AAR Consultancy recently announced their launch offering online marketing consultant services, solutions, expert guidance […] Saving Bookmark this article Bookmarked
INTERVIEWS Varun Chandran, Founder of Corporate360 I am 33; I was born and raised in a small farming village called Padam in Kerala, India. I dropped out of college early. I was a national level footballer in India, captained Kerala youth and university football teams. I spent 10 years working for some of the world’s largest software companies such as SAP […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Patricia Lin, Director of Zion Global Marketing Patricia Lin aims to help grow small businesses across Asia through her digital marketing business. What’s your story? I started learning about internet marketing together with my then-boyfriend and now-husband, Calvin Woon in our second year of studies at National University of Singapore (NUS). That eventually led us to start multiple online businesses which generated […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Leroy Tan, CEO of BizGrow Interested in scaling your SME with working capital? What’s your story? I was born into a poor family together with a disabled younger brother; disfigured due to psoriasis at the age of 29. I have always been a misfit and have failed both in schooling and businesses. I have all the reasons and excuses anyone […] Saving Bookmark this article Bookmarked
The Inherent Risks Of A.I. Key Takeaway: Leading scientists and technologists often make terrible predictions about the direction of innovation, leading to misalignments between a company’s economic incentives to profit from its proprietary AI model and society’s interests in how the AI model should be monetised and deployed. Focusing on the economic risks from AI is not just about preventing […] Written by Mariana Mazzucato April 15, 2024April 15, 2024 Saving Bookmark this article Bookmarked
The Psychology Of A Gentleman Key Takeaway: The Gentlemen, a TV series by Guy Ritchie, reimagines the age-old trope of a “gentleman” based on Middle English and French. The term originated from Middle English, referring to the English gentry, a class below nobility but above farmers. The concept of a gentleman is associated with higher competence, warmth, and positive connotations […] Written by Jayden Greenwell-Barnden April 12, 2024April 12, 2024 Saving Bookmark this article Bookmarked
Predicting China’s Economy In 2024 Key Takeaway: China’s leaders have declared a GDP growth target of 5% in 2024, despite facing economic problems and a property crisis. The country’s rapid economic growth has been attributed to market incentives, cheap labor, infrastructure investment, exports, and foreign direct investment. However, none of these drivers are working effectively. The government’s determination to deflate […] Written by Hong Bo April 3, 2024April 3, 2024 Saving Bookmark this article Bookmarked
The Future Of Human Computing Key Takeaway: Neuralink, founded by Elon Musk, aims to implant a brain-computer interface (BCI) in people’s brains, allowing them to control computers or phones by thought alone. This technology holds the promise of alleviating human suffering and allowing people with disabilities to regain lost capacities. However, the long-term aspirations of Neuralink include the ability to […] Written by Allan McCay April 2, 2024April 2, 2024 Saving Bookmark this article Bookmarked
The Real Mystery Of Sand Dunes Key Takeaway: Sand dunes, primarily formed of quartz and feldspar grains, can also be formed from ash, snow, and gypsum. They can record a history of climate changes and can be enormous, with the largest being as tall as skyscrapers. Only a fifth of deserts are covered by sand dunes, and only about a fifth […] Written by David Thomas April 1, 2024April 1, 2024 Saving Bookmark this article Bookmarked
The Economics Of Betrayal Key Takeaway: Judas Iscariot, a disciple of Jesus, is often associated with treachery and betrayal due to his loyalty. However, research suggests that acts of betrayal are rare, as most humans can be trusted due to their interests. In a trust game, the sender can keep the money or send it to the receiver, who […] Written by Renaud Foucart March 29, 2024March 29, 2024 Saving Bookmark this article Bookmarked
How Nature Influences Time Key Takeaway: Recent research suggests that nature can regulate our sense of time, a feeling often exacerbated by the demands of work, home, and family. Research by psychologist Richardo Correia at the University of Turku in Finland found that spending time in nature can change how we experience time and give us a sense of […] Written by Ruth Ogden March 27, 2024March 27, 2024 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
