Marketing Campaigns

A dynamic and award-winning digital marketing expert, Reed Gusmus is the visionary responsible for overseeing the development and implementation of digital marketing strategies for QASymphony, a company specializing in software testing tools and test case management tools. As director of marketing, Reed’s responsibilities require an approach in which a delicate balance is struck between abstract […]
Patricia Lin aims to help grow small businesses across Asia through her digital marketing business. What’s your story? I started learning about internet marketing together with my then-boyfriend and now-husband, Calvin Woon in our second year of studies at National University of Singapore (NUS). That eventually led us to start multiple online businesses which generated […]

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Good feedback, whether you are on the receiving or giving end, requires an attitude of curiosity and openness. Intentionally creating space for feedbackcan help, but even with the right space, receiving feedback can be really scary. Many organizations have formal systems of feedback in the style of mid-year and annual reviews. And it’s not uncommon for informal continuous […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

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