ENTREPRENEURSHIP Data Cloud: Transformation In Marketing Data Industry The New Marketing-tech Fuelling CRM, Marketing Automation & Predictive Analytics tools. Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS How To Get Your First 300 Customers A lot depends on the kind of business you are running, the target segment etc. I’d do as much as refining and narrowing down as early as possible – because every segment that isnt a direct fit, but is getting bombarded either walks away with negativity and more importantly is a waste of valuable money. […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS Corporate360 wins International Award Corporate360 was presented with Stevie® Award in the MARKETING PRODUCT – NEW CATEGORY in the ninth annual Stevie Awards for Sales & Customer Service last night. Corporate360’s marketing data software ProspectR has been awarded best in the New Product Category this year for Marketing Solutions. ProspectR is an all-in-one marketing data suite for B2B Marketing […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP The Rise Of China’s Innovation Machine China has long been the factory floor that churns out popular gadgets for companies world-wide, but the country’s own technology products were rarely viewed as leading edge. Now, that is beginning to change. Increasingly, China’s own technology companies are challenging market leaders and setting trends in telecommunications, mobile devices and online services. Keeping better-known global […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS 7 Quick Ways to Create a Successful Integrated Marketing Campaign What makes a successful marketing campaign? Today, we have more and more choices of how and where to promote or advertise products and services. While there is no fixed method to create a successful integrated marketing campaign, there are questions that you can ask to maximize exposure. Step 1: Who is my target audience? It’s important to clearly […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP INTERVIEWS Jong Lee, Co-founder of Lotsofbuttons.com Jong Lee is Managing Director, RGL Holdings, Ltd. and has spent over 15 years building and reinventing businesses as principal, executive, investor, banker and lawyer in the United States, Japan, South Korea and greater China. Jong specializes in technology, media, social enterprise, traditional industries and special purpose real estate. Current and prior portfolio companies include […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP INTERVIEWS Sarvesh Agrawal, Founder of Internshala Sarvesh Agrawal was born and brought up in a business family in Nawalgarh, a small sleepy town in Rajasthan located in the western part of India. He graduated from Indian Institute of Technology in 2006 where he studied his Bachelor’s and Master’s degrees in Civil Engineering. Post completion of his studies, Sarvesh started working as […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP INTERVIEWS Richard Noctis, co-founder of Dulitatitu Richard Noctis is a graduate of the Joint Management and Global Entrepreneurship Program facilitated by the University of San Francisco, Fu Jen University and Instituto Quimic de Sarria. Richard is also an alumni of the Chinese Executive Leadership Academy in Pudong. Richard has a colorful background in various areas of business, specifically in the fields […] Saving Bookmark this article Bookmarked
The Psychology Of A Gentleman Key Takeaway: The Gentlemen, a TV series by Guy Ritchie, reimagines the age-old trope of a “gentleman” based on Middle English and French. The term originated from Middle English, referring to the English gentry, a class below nobility but above farmers. The concept of a gentleman is associated with higher competence, warmth, and positive connotations […] Written by Jayden Greenwell-Barnden April 12, 2024April 12, 2024 Saving Bookmark this article Bookmarked
Discovering Your Money Attachment Style Key Takeaway: The current economic climate is particularly concerning for young people, who are often financially worse off than their parents. To overcome this, it is important to understand one’s financial attachment style, which can be secure, anxious, or avoidant. Attachment theory, influenced by childhood experiences and education, can help shape one’s relationship with money. […] Written by Ylva Baeckstrom April 9, 2024April 9, 2024 Saving Bookmark this article Bookmarked
The Future Of Human Computing Key Takeaway: Neuralink, founded by Elon Musk, aims to implant a brain-computer interface (BCI) in people’s brains, allowing them to control computers or phones by thought alone. This technology holds the promise of alleviating human suffering and allowing people with disabilities to regain lost capacities. However, the long-term aspirations of Neuralink include the ability to […] Written by Allan McCay April 2, 2024April 2, 2024 Saving Bookmark this article Bookmarked
The Real Mystery Of Sand Dunes Key Takeaway: Sand dunes, primarily formed of quartz and feldspar grains, can also be formed from ash, snow, and gypsum. They can record a history of climate changes and can be enormous, with the largest being as tall as skyscrapers. Only a fifth of deserts are covered by sand dunes, and only about a fifth […] Written by David Thomas April 1, 2024April 1, 2024 Saving Bookmark this article Bookmarked
The Economics Of Betrayal Key Takeaway: Judas Iscariot, a disciple of Jesus, is often associated with treachery and betrayal due to his loyalty. However, research suggests that acts of betrayal are rare, as most humans can be trusted due to their interests. In a trust game, the sender can keep the money or send it to the receiver, who […] Written by Renaud Foucart March 29, 2024March 29, 2024 Saving Bookmark this article Bookmarked
How Nature Influences Time Key Takeaway: Recent research suggests that nature can regulate our sense of time, a feeling often exacerbated by the demands of work, home, and family. Research by psychologist Richardo Correia at the University of Turku in Finland found that spending time in nature can change how we experience time and give us a sense of […] Written by Ruth Ogden March 27, 2024March 27, 2024 Saving Bookmark this article Bookmarked
The Problem With Fashion Key Takeaway: The fashion industry relies on storytelling to create fashionable garments and spread positive messages about issues. However, it can also drive overconsumption and perpetuate unrealistic beauty expectations. The industry’s global reach allows for easy sharing of visual cues and messaging, especially during times of social and political unease. The UN’s report urges storytellers, […] Written by Benjamin Wild March 25, 2024March 25, 2024 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
