With a Passion for Trail Running, Veronika Founded Asia Trail Girls. Join in For One of Their Female Only Runs, Meet-ups or Workshops!

What’s your story?
A few years ago, I discovered the beauty of trail running and ever since I got really passionate about this sport. Trail Running is amazing not only for your body but also for your mind – it’s a way to disconnect from the world and connect with your inner self. I decided to create Asia Trail Girls to share my passion and to grow women’s participation in the sport of trail running.  

What excites you most about your industry?
The rise of the ultra trail running industry in recent years has been incredible. There has been a huge surge in the number of ultra-marathons and ultra-trail running events all over the world. As the trail running community grows so do the opportunities for different types of businesses within the industry.

What’s your connection to Asia?
I studied Mandarin Chinese and Business at The University of Manchester. As part of my studies I had to do a year abroad in China. That’s how I first got to Asia back in 2010. Asia has that special something, there is something exciting about living here. Life never gets boring and even after eight years of living in Asia there is still so much to explore!

Favourite city in Asia for business and why?
I have only worked in Shanghai and Hong Kong so far. Everything is much easier in Hong Kong if you are a foreigner. It’s incomparably easier on so many different levels. 

What’s the best piece of advice you ever received?
There is no shame in failing, take pride in that you have the guts to try something new. Best advice for all entrepreneurs!

Who inspires you?
I don’t have one specific person. I always get inspired by successful people/entrepreneurs around me. It gives me hope and motivation to see that you can succeed if you really work hard and don’t give up on your dreams.  

What have you just learnt recently that blew you away?
I keep learning over and over again that consistency is key. Nothing is more effective than consistency when it comes to making your company, or your performance, stand out. Consistency can really help in every facet of life.

If you had your time again, what would you do differently?
Nothing. I prefer looking forward into the future rather than wishing I could change my past.

How do you unwind?
Running and any kind of cardio exercise really helps me unwind. There is nothing better than going out for a run after a long stressful day. It instantly makes me feel better mentally and physically.

Favourite Asian destination for relaxation? Why?
I don’t have a favourite one but any beach destination in SEA without crowds is a perfect place to relax.

Everyone in business should read this book:
I am not big on books and usually get inspired by videos and documentaries. I haven’t found a book yet that I would want to recommend to other people in business. I read books to unwind and to relax and that rarely has to do with business.

Shameless plug for your business:
If you want to change your life for the better, get stronger physically and mentally, build confidence and meet like-minded women, join Asia Trail Girls on one of our female only runs, meet-ups or workshops. We are slowly resuming activities that were paused due to Covid and coming up with new events for women interested in hiking and running.

Join us for our next event – the ‘Empowering Female Runners’ Workshop. To get more information and register visit www.asiatrailgirls.com/atg-workshop-series.

How can people connect with you?

Anyone interested in contributing to Asia Trail Girls website content and collaborating in any way please reach out to [email protected].

Social Media Links?

Follow us on Instagram: @asiatrailgirls

Facebook page: @asiatrailgirls

Website: https://www.asiatrailgirls.com/

To hear how entrepreneurs around the world overcome their challenges, search your favourite podcast platform for ‘CallumConnects‘ to hear a 5-minute daily breakdown.

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built, and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder and CEO of MBH Corporation PLC. He is the author of three best-selling books ‘Progressive Partnerships’, ‘Agglomerate’, and ‘Entrepreneurial Investing’.

Connect with Callum on Twitter and LinkedIn
Download free copies of his books at www.callumlaing.com

Recently Published

Key Takeaways: Drones are already shaping the face of our cities. They are being used for building planning, heritage, construction and safety enhancement. But many people have a limited understanding of how they might be practically used. We offer an overview of five ways drones will affect building design. Two research projects have been experimenting with drones […]

Top Picks

Key Takeaways: Brand collaborations are strategic partnerships between two or more brands. When done well, the collaboration helps both partners grow their brands and amplify a shared message. But just like any marriage, it doesn’t always go well; recent examples include Yeezy’s breakups with Gap and Adidas. Adidas has ended its partnership with Yeezy after […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics