Tamsin McLaren's articles BUSINESS & ECONOMICS EDITOR'S PICK The Story Of Birkenstock: Unlikely Rise Of A Billion Dollar Brand Key Takeaway: Birkenstock, a German shoe brand, has been able to attract fashionistas and hippies to its flexible arch supports, despite its negative image. The brand, founded in 1774, has evolved from orthopaedic footwear to fashion, with its initial public offering predicted to be the third-largest US listing so far in 2023. Birkenstock’s “bubble up” […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK The Story Of Birkenstock: Unlikely Rise Of A Billion Dollar Brand Key Takeaway: Birkenstock, a German shoe brand, has been able to attract fashionistas and hippies to its flexible arch supports, despite its negative image. The brand, founded in 1774, has evolved from orthopaedic footwear to fashion, with its initial public offering predicted to be the third-largest US listing so far in 2023. Birkenstock’s “bubble up” […] Saving Bookmark this article Bookmarked