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The Science Of Product Placements: How To Get It Right

In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […]
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  2. ENTREPRENEURSHIP
  3. STRATEGY

Imitation Does Not Always Work

LinkedIn has warned its advertisers that it is eliminating its video stories, thus becoming the second social network, after Twitter pulled the plug in July on Fleets, to realize that strategies based on literal copies of other social networks’ features don’t always pan out. When Instagram decided to copy Snapchat’s ephemeral stories format, it took a product from […]
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How To Accelerate Digital Transformation

Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […]
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  2. ENTREPRENEURSHIP
  3. MONEY & FINANCE
  4. STRATEGY

How To Succeed At Crowdfunding

Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STRATEGY

Branding Secrets From LEGO

Toymaker LEGO provides a great example of the brand-alignment and brand-building strategies explored in this module. Anyone who has wandered through the LEGO section of a toy store or a department store knows that the company understands its target audiences very well: young children (ages 1.5 to 11) who like to build things and parents […]
  1. BUSINESS & ECONOMICS
  2. ENTREPRENEURSHIP
  3. STARTUPS

Malaysia’s BIGGEST Start Up Party of the year is back and happening this month!

With 300 tickets snapped up within 8 hours of launch, KL’s Largest Startup Party hosted at themost exclusive nightclub in KL – Kyo, Mandarin Oriental is off to a flying start. Brought to you by Drinkentrepreneurs Malaysia, this event is co-hosted together with key communities from the Malaysian startup ecosystem such as Techstars, LinkedIn, World […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

Is Amazon About To Take Over Online Advertising?

It’s no surprise that advertising is becoming one of Amazon’s biggest revenue earners: from being practically irrelevant just a few years ago, this year could see it reach $10 billion this year, and is expected to quadruple by 2023. The e-commerce giant is also the leading advertiser in the United States, spending around $6.9 billion annually. However, […]

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How To Accelerate Digital Transformation

Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. MONEY & FINANCE

Will Bitcoin Replace The Dollar In El Salvador?

On Sept. 7, 2021, El Salvador will become the first country to make bitcoin legal tender. The government even went a step further in promoting the cryptocurrency’s use by giving US$30 in free bitcoins to citizens who sign up for its national digital wallet, known as “Chivo,” or “cool” in English. Foreigners who invest three bitcoins in the country – currently about $140,000 – […]
  1. EDITOR'S PICK
  2. ENTREPRENEURSHIP
  3. MONEY & FINANCE
  4. STRATEGY

How To Succeed At Crowdfunding

Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK

How Lionel Messi Fits Into Qatar’s Game Plan

Lionel Messi’s emotional though lucrative move to Paris Saint-Germain is now complete. After scoring 672 goals for Barcelona, the football world eagerly awaits what he can bring to the French league. His new club’s owners, meanwhile, will be looking slightly further ahead, with a focus on 2022. Since Qatar Sports Investments (QSI) first bought a majority stake in Paris Saint-Germain (PSG) in […]
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EXPERT INTERVIEWS BY EMPIRICS

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Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel

This article was originally published here: X Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel What’s your story? After boredom with freelance work and a desire to contribute more, I founded Alpine Security, a cybersecurity company, in 2014. I quickly discovered in my entrepreneur journey that I […]
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Paul Carr – Founder & CEO of Paul Carr Consultancy Pte. Ltd.

This article was originally published here: Paul Carr – Founder & CEO of Paul Carr Consultancy Pte. Ltd. Using his background in news broadcasting, Paul Carr has taken on the challenge of training others how to deal with the media. What’s your story? Media Interview Skills Coach who loves rehearsing media interviews or press conferences […]
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Dana Blouin – Co-Founder of SuperVillain Design Studio

This article was originally published here: Dana Blouin – Co-Founder of SuperVillain Design Studio Frustrated in his work, Dana Blouin took the decision to change countries and direction and has never looked back. What’s your story? A decade ago I was a telecom engineer, unhappy in my dead-end job, and working in an environment and […]
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  2. INTERVIEWS

Saurya Velagapudi – Founder of Simhapura Pte. Ltd.

This article was originally published here: Saurya Velagapudi – Founder of Simhapura Pte. Ltd. Learning to frame advice positively rather than negatively has enabled Saurya Velagapudi to enhance his clients’ opportunities. What’s your story? My family is the typical immigrant success story of America – we came with less than $300 to our name and […]
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Drew Stevens – CEO of Wisdom to Wealth Financial Advisory

This article was originally published here: Drew Stevens – CEO of Wisdom to Wealth Financial Advisory Drew Stevens athletics background has informed his business life in that he aspires to exceed the goals he sets. What’s your story? I work with business owners and senior leaders of small to medium size businesses that struggle and […]

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Trending Knowledge on Empirics

  1. EDITOR'S PICK
  2. ENTREPRENEURSHIP
  3. STRATEGY

How To Accelerate Digital Transformation

Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […]
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