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The Science Of Product Placements: How To Get It Right

In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […]
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  2. ENTREPRENEURSHIP
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Imitation Does Not Always Work

LinkedIn has warned its advertisers that it is eliminating its video stories, thus becoming the second social network, after Twitter pulled the plug in July on Fleets, to realize that strategies based on literal copies of other social networks’ features don’t always pan out. When Instagram decided to copy Snapchat’s ephemeral stories format, it took a product from […]
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How To Accelerate Digital Transformation

Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […]
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  3. MONEY & FINANCE
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How To Succeed At Crowdfunding

Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STRATEGY

Branding Secrets From LEGO

Toymaker LEGO provides a great example of the brand-alignment and brand-building strategies explored in this module. Anyone who has wandered through the LEGO section of a toy store or a department store knows that the company understands its target audiences very well: young children (ages 1.5 to 11) who like to build things and parents […]
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What Corporations can Learn from Startups

Corporations are struggling to evolve and innovate. That is not news.In many sectors they are being outpaced by smaller companies, startups, new entrants that are not dragged down by legacy systems, outdated business models and redundant personnel. And while the bites start off small, mosquito-size at first, eventually the bites take their toll — it is […]
  1. BUSINESS & ECONOMICS
  2. ENTREPRENEURSHIP
  3. STARTUPS
  4. STRATEGY

The Importance Of Useless Knowledge In Business

Although managing a business, or even a small part thereof, is a complex task, the solutions for solving problems often seem deceivingly simple. Managers resolve even the most complex issues with a two-by-two matrix or simple lists of steps. Most management books simplify the complicated world of business by providing attractive solutions with a high level of […]

Knowledge Curated For You

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How To Accelerate Digital Transformation

Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. MONEY & FINANCE

Will Bitcoin Replace The Dollar In El Salvador?

On Sept. 7, 2021, El Salvador will become the first country to make bitcoin legal tender. The government even went a step further in promoting the cryptocurrency’s use by giving US$30 in free bitcoins to citizens who sign up for its national digital wallet, known as “Chivo,” or “cool” in English. Foreigners who invest three bitcoins in the country – currently about $140,000 – […]
  1. EDITOR'S PICK
  2. ENTREPRENEURSHIP
  3. MONEY & FINANCE
  4. STRATEGY

How To Succeed At Crowdfunding

Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK

How Lionel Messi Fits Into Qatar’s Game Plan

Lionel Messi’s emotional though lucrative move to Paris Saint-Germain is now complete. After scoring 672 goals for Barcelona, the football world eagerly awaits what he can bring to the French league. His new club’s owners, meanwhile, will be looking slightly further ahead, with a focus on 2022. Since Qatar Sports Investments (QSI) first bought a majority stake in Paris Saint-Germain (PSG) in […]
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  1. BUSINESS & ECONOMICS
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  6. TECHNOLOGY

Who Benefits from Digital Transformation

Yesterday, while speaking at the opening of a regional trade fair in Spain, I took the opportunity to once again repeat my message that that digital transformation is not a technology problem but a people problem: technology, with few exceptions, tends to be there when needed and to evolve, in addition, to become simpler, cheaper and […]

EXPERT INTERVIEWS BY EMPIRICS

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Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel

This article was originally published here: X Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel What’s your story? After boredom with freelance work and a desire to contribute more, I founded Alpine Security, a cybersecurity company, in 2014. I quickly discovered in my entrepreneur journey that I […]
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Paul Carr – Founder & CEO of Paul Carr Consultancy Pte. Ltd.

This article was originally published here: Paul Carr – Founder & CEO of Paul Carr Consultancy Pte. Ltd. Using his background in news broadcasting, Paul Carr has taken on the challenge of training others how to deal with the media. What’s your story? Media Interview Skills Coach who loves rehearsing media interviews or press conferences […]
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Dana Blouin – Co-Founder of SuperVillain Design Studio

This article was originally published here: Dana Blouin – Co-Founder of SuperVillain Design Studio Frustrated in his work, Dana Blouin took the decision to change countries and direction and has never looked back. What’s your story? A decade ago I was a telecom engineer, unhappy in my dead-end job, and working in an environment and […]
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Saurya Velagapudi – Founder of Simhapura Pte. Ltd.

This article was originally published here: Saurya Velagapudi – Founder of Simhapura Pte. Ltd. Learning to frame advice positively rather than negatively has enabled Saurya Velagapudi to enhance his clients’ opportunities. What’s your story? My family is the typical immigrant success story of America – we came with less than $300 to our name and […]
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  2. INTERVIEWS

Drew Stevens – CEO of Wisdom to Wealth Financial Advisory

This article was originally published here: Drew Stevens – CEO of Wisdom to Wealth Financial Advisory Drew Stevens athletics background has informed his business life in that he aspires to exceed the goals he sets. What’s your story? I work with business owners and senior leaders of small to medium size businesses that struggle and […]

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Trending Knowledge on Empirics

  1. EDITOR'S PICK
  2. ENTREPRENEURSHIP
  3. STRATEGY

How To Accelerate Digital Transformation

Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […]
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