BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY Royal Entrepreneur: How Queen Elizabeth Made The British Monarchy Into A Global Brand Queen Elizabeth II was not just a monarch, she represented a global brand. And for the past seven decades, this brand has to some extent defined and promoted the British nation around the world. Brands are important corporate (or in this case national) assetsthat can burnish a company’s profile and meaningfully differentiate it from other businesses. […] Saving Bookmark this article Bookmarked
EDITOR'S PICK PSYCHOLOGY & WELLNESS STRATEGY The Secret Psychology Of Shops You might think that you only buy what you need, when you need it. But whether you are shopping for food, clothes or gadgets, the retailers are using the power of psychological persuasion to influence your decisions – and help you part with your cash. If you think back, I’ll bet there’s a good chance […] Saving Bookmark this article Bookmarked
EDITOR'S PICK POLITICS STRATEGY What Zelensky Can Teach Us About Leadership Whatever happens in the coming weeks, President Volodymyr Zelenskyy will go down as the face of Ukrainian resilience during the Russian invasion of his country. His response to the Russian invasion of his country has been widely praised, both at home and abroad. His speech to the European Parliament in early March received a standing ovation. Western press […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY 5 Rules Of Leadership In 2022 After another punishing year dominated by COVID, the omicron threat appears to be receding and many people may now be looking at the beginning of the end of the pandemic. But the fallout from COVID will still pose huge challenges in 2022 in terms of economic growth, supply chain issues, labour shortages and employee confidence. As ever, effective leadership […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Cup Noodles Became One of The Biggest Business Success Stories Of All Time See a container of Cup Noodles at a convenience store and you might think of dorm rooms and cheap calories. But there was a time when eating from the product’s iconic packaging exuded cosmopolitanism, when the on-the-go meal symbolized possibility – a Japanese industrial food with an American flair. Cup Noodles – first marketed in […] Saving Bookmark this article Bookmarked
EDITOR'S PICK SOCIOLOGY STRATEGY Is Moving Away From Social Media A Form Of Corporate Social Responsibility? UK cosmetics company Lush has announced its decision to leave Facebook, Instagram, TikTok and Snapchat, saying its decision reflects concerns about the alleged effects of these social networks on the mental health of their users. The brand will maintain its presence on Twitter and YouTube. Lush has more than 900 stores worldwide, and some 10.6 million followers between Facebook […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY TECHNOLOGY Siri: Apple’s Missed Opportunity A highly critical article in The Verge, “Hey Siri, what happened?”, discusses an issue many of us have been observing for some time: that Apple’s home assistant is noticeably less intelligent and more limited than its competitors such as Alexa or Google Assistant. The usage test confirms it: ten years after Siri’s introduction, if you […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY The Science Of Product Placements: How To Get It Right In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Imitation Does Not Always Work LinkedIn has warned its advertisers that it is eliminating its video stories, thus becoming the second social network, after Twitter pulled the plug in July on Fleets, to realize that strategies based on literal copies of other social networks’ features don’t always pan out. When Instagram decided to copy Snapchat’s ephemeral stories format, it took a product from […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Images Get Customers To Time Travel Aconsumer shopping for a midcentury sofa may be more likely to buy it if the background in its advertisement is a little disorganized. Likewise, people looking to purchase a new smartphone could more quickly pull the trigger if the ad were simple and sleek. That’s because ads for vintage products are more appealing when they […] Saving Bookmark this article Bookmarked
The Significance Of The Queen’s Funeral Great royal events in the United Kingdom are often a mix of old and new, and the commemoration and funeral of Queen Elizabeth II will be no exception. While there will be several strikingly new features, the seemingly traditional elements are not as old as they may appear. While some newer elements are revivals from […] Written by Philip Williamson September 19, 2022September 19, 2022 Saving Bookmark this article Bookmarked
How Pessimism Is Human Nature In today’s society, being happy and having an optimistic attitude are social expectations that weigh heavily on how we live and the choices we make. Some psychologists have pointed out how happiness has evolved into an industry. In turn, this has created what I call a happiness imperative, the social expectation that we should all aspire to […] Written by Ignacio Moya September 15, 2022September 15, 2022 Saving Bookmark this article Bookmarked
The Significance Of The Queen’s Funeral Great royal events in the United Kingdom are often a mix of old and new, and the commemoration and funeral of Queen Elizabeth II will be no exception. While there will be several strikingly new features, the seemingly traditional elements are not as old as they may appear. While some newer elements are revivals from […] Written by Philip Williamson September 19, 2022September 19, 2022 Saving Bookmark this article Bookmarked
How Pessimism Is Human Nature In today’s society, being happy and having an optimistic attitude are social expectations that weigh heavily on how we live and the choices we make. Some psychologists have pointed out how happiness has evolved into an industry. In turn, this has created what I call a happiness imperative, the social expectation that we should all aspire to […] Written by Ignacio Moya September 15, 2022September 15, 2022 Saving Bookmark this article Bookmarked
5 Challenges Of Education In The Metaverse More and more colleges are becoming “metaversities,” taking their physical campuses into a virtual online world, often called the “metaverse.” One initiative has 10 U.S. universities and colleges working with Meta, the parent company of Facebook, and virtual reality company VictoryXR to create 3D online replicas – sometimes called “digital twins” – of their campuses that are […] Written by Nir Kshetri September 14, 2022September 14, 2022 Saving Bookmark this article Bookmarked
Rethinking Education The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. Its prime accomplishment was the expansion of our ability to abstract the world. Until then, pragmatism reigned, limiting most people’s thoughts and interactions primarily because we lacked the tools to extrapolate information, to wield it for things that lay beyond obvious […] Written by Anthony Fieldman March 2, 2022March 2, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
