BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY The Marketing Secrets Of Barbie’s Success Key Takeaway: Barbie is one of America’s most trusted brands, with worldwide sales of US$1.5 billion in 2022 and a brand value of US$590 million. Mattel has used a “multiply” strategy to increase brand visibility and storytelling tactics to sustain interest in the brand. Mattel’s strategy of targeting older consumers through nostalgia and designer and […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY Why Amazon Became So Successful Key Takeaway: Amazon with a market capitalization of over $1.5 trillion and net revenue of $386 billion in 2020. Customer Service and Convenience is one of the key factors that has contributed to its success. Amazon’s focus on customer service and convenience has played a major role in its success. Innovative Business Model is another […] Saving Bookmark this article Bookmarked
EDITOR'S PICK STRATEGY TECHNOLOGY How Netflix Uses Data Science To Produce Amazing Shows Key Takeaways: Netflix has released hundreds of Originals and plans to spend $8 billion over the next year on content. Each production is a mountain of operational and logistical challenges that consumes and produces tremendous amounts of data. At Netflix’s scale, this is further amplified to levels seldom encountered before in the history of entertainment. […] Saving Bookmark this article Bookmarked
CULTURE EDITOR'S PICK STRATEGY Leadership Lessons From Game Of Thrones & House Of The Dragon As anybody who has been in a leadership position knows, no single style fits every situation. In my book, Management Lessons from Game of Thrones: Organization Theory and Strategy in Westeros, I examine how characters, organisations and situations in that fictional world have surprising parallels to the way business is done in the real world. I […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY The Strategies Of Tech Giants For Economic Downturn Key Takeaways: Rising inflation and looming recessions are squeezing household finances, but businesses also worry about an economic downturn. With the Standard & Poor’s 500 stock market index down 17% in the year to date, and the Nasdaq 100 tech sector index down 33%, market uncertainties can affect a company’s ability or willingness to spend […] Saving Bookmark this article Bookmarked
EDITOR'S PICK FINANCE STRATEGY TECHNOLOGY From GameStop To Crypto: How To Protect Yourself From Hype Key Takeaways: Recent rallies in stocks popularised on social media have attracted increasing numbers of investors looking to these so-called “meme stocks” for quick returns. And with recessions looming around the world, the danger is becoming even more acute. Investors should learn a lesson from the GameStop story. Consumers have learned to be more wary […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK SOCIOLOGY STRATEGY Prediction Markets: How To Predict The Future Key Takeaways: Wikipedia posits a handful of contenders for Physiology or Medicine, about 20 different possible winners for the Peace Prize and several dozen potential winners of the Literature Prize. Each stock’s price is tied to a different event happening in the future. Despite using different devices to keep up engagement, such as leader boards […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY Royal Entrepreneur: How Queen Elizabeth Made The British Monarchy Into A Global Brand Key Takeaways: Queen Elizabeth II was not just a monarch, she represented a global brand. Other organisations are granted the use of the royal prefix such as the Royal Opera House in London. Such a promise needs to be authentic, consistent and valued by consumers and other stakeholders. All of this has enabled the British […] Saving Bookmark this article Bookmarked
EDITOR'S PICK PSYCHOLOGY STRATEGY The Secret Psychology Of Shops Key Takeaways: You might think that you only buy what you need, when you need it. Why do shops like to move everything around? It increases feelings of shame and guilt, which in turn can lead to anxiety, stress and depression. This can happen when a consumer wants to continuously experience the feel-good “hit of […] Saving Bookmark this article Bookmarked
EDITOR'S PICK POLITICS STRATEGY What Zelensky Can Teach Us About Leadership Key Takeaways: Whatever happens in the coming weeks, President Volodymyr Zelenskyy will go down as the face of Ukrainian resilience during the Russian invasion of his country. Zelenskyy has demonstrated, during the invasion, a style of political presentation that is the antithesis of that shown by Russian President Vladimir Putin. Putin demonstrates a tendency toward […] Saving Bookmark this article Bookmarked
The Real Art Of War Key Takeaway: The Art of War, an ancient Chinese war manual from the 5th century BCE, is often cited as a cliché by teen edgelords and management gurus. However, the book is actually a work of clear-sighted and sometimes ruthless realism, influenced by philosophy and strategy. The book, which is attributed to Chinese general and […] Written by Jamie Roberts July 18, 2024July 18, 2024 Saving Bookmark this article Bookmarked
The Democracy Of Bees Key Takeaway: Honey bees, originally tropical insects, evolved complex nest-choosing patterns 600,000 years ago to survive cold climates. However, research into honey bee pressures and behavior rarely takes into account these nest preferences. Researchers have found that tree nests lose less heat than conventional hives and that features of man-made hives inserted for convenience increase […] Written by Derek Mitchell July 17, 2024July 17, 2024 Saving Bookmark this article Bookmarked
Is Fusion Power Our Future? Key Takeaway: Nuclear fusion could be a promising solution to climate change and energy security issues, as it offers a clean, abundant, and safe energy source. However, the technology’s realisation may come into tension with the issues it aims to solve. The technology’s appeal may mask deeper ethical questions, such as environmental sustainability and the […] Written by Sophie Cogan July 11, 2024July 11, 2024 Saving Bookmark this article Bookmarked
How People Can Influence Our Memories Key Takeaway: A study has found that our memory helps us learn from experiences and develop new knowledge by integrating and updating information. Memory can forge inferred connections beyond direct experiences, which can sometimes lead to false inferences. The study found that people may prioritize information from liked sources more than those from disliked ones, […] Written by Ines Bramao July 10, 2024July 10, 2024 Saving Bookmark this article Bookmarked
How Does Space Change Astronaut Biology? Key Takeaway: Astronauts are experiencing a new era of human spaceflight, with longer missions ranging from minutes to months. As humanity looks to return to the Moon over the coming decade, space exploration missions will be longer, with more space travelers and tourists. Researchers in space health are seeking to better understand the human health […] Written by Susan Bailey July 9, 2024July 12, 2024 Saving Bookmark this article Bookmarked
Who Really Was Mona Lisa? Key Takeaway: The Mona Lisa, a Renaissance icon, has been a subject of debate for over half a millennium. The painting has been traditionally associated with Lisa Gherardini, the wife of Florentine silk merchant Francesco del Giocondo. However, another theory suggests Isabella of Aragon, a princess deeply entwined in the political and cultural fabric of […] Written by Darius von Guttner Sporzynski July 5, 2024July 5, 2024 Saving Bookmark this article Bookmarked
The Science Fiction Feedback Loop Key Takeaway: OpenAI CEO Sam Altman sparked controversy by referencing the 2013 movie “Her” to highlight the novelty of ChatGPT’s latest iteration. Actor Scarlett Johansson accused the company of improperly using her voice after she spurned their offer to make her the voice of ChatGPT’s new virtual assistant. This highlights the “sci-fi feedback loop,” which […] Written by Rizwan Virk July 4, 2024July 4, 2024 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
