EDITOR'S PICK ENTREPRENEURSHIP STRATEGY 5 Rules Of Leadership In 2022 After another punishing year dominated by COVID, the omicron threat appears to be receding and many people may now be looking at the beginning of the end of the pandemic. But the fallout from COVID will still pose huge challenges in 2022 in terms of economic growth, supply chain issues, labour shortages and employee confidence. As ever, effective leadership […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP The Implications Of Theranos Theranos was, from the outset, too good to be true: Elizabeth Holmes met every stereotype of the time, a Stanford dropout who set up healthcare technology company Theranos in the early noughties and was able to attract powerful and influential investors, media advisors, and constantly announce major deals. The only problem was that the fundamental premise on which the company was built, […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Cup Noodles Became One of The Biggest Business Success Stories Of All Time See a container of Cup Noodles at a convenience store and you might think of dorm rooms and cheap calories. But there was a time when eating from the product’s iconic packaging exuded cosmopolitanism, when the on-the-go meal symbolized possibility – a Japanese industrial food with an American flair. Cup Noodles – first marketed in […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY The Science Of Product Placements: How To Get It Right In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Imitation Does Not Always Work LinkedIn has warned its advertisers that it is eliminating its video stories, thus becoming the second social network, after Twitter pulled the plug in July on Fleets, to realize that strategies based on literal copies of other social networks’ features don’t always pan out. When Instagram decided to copy Snapchat’s ephemeral stories format, it took a product from […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Images Get Customers To Time Travel Aconsumer shopping for a midcentury sofa may be more likely to buy it if the background in its advertisement is a little disorganized. Likewise, people looking to purchase a new smartphone could more quickly pull the trigger if the ad were simple and sleek. That’s because ads for vintage products are more appealing when they […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How To Accelerate Digital Transformation Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP MONEY & FINANCE STRATEGY How To Succeed At Crowdfunding Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP Christantio Giovanni – Co-Founder of Oneshot This article was first published here: Christantio Giovanni – Co-Founder of Oneshot Aware that the complexities of video making were off putting for people who wanted to make videos to promote their businesses, Christantio Giovanni came up with a simple solution. What’s your story? I came to Singapore from Indonesia to complete a Diploma in […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Creating A Vision For Your Company Investors love it when companies have a clear and compelling vision. It makes it easy to get excited by where the company is going and picture it as a big business. It works because it’s meaningful and aspirational. Customers are drawn to the business and know what to expect when they get there. Employees are […] Saving Bookmark this article Bookmarked
Joe Casabona – Podcast Producer and Coach This article was originally published here: Joe Casabona – Podcast Producer and Coach Joe Casabona got into podcasting early and when he realised there was money to be made in the industry decided to help others find their way into it. What’s your story? I’m a recovering WordPress developer turned podcast producer and coach. I […] Written by Callum Laing August 1, 2022August 1, 2022 Saving Bookmark this article Bookmarked
What Makes People Willing To Risk Their Lives To Save Others? After an 18-year-old shooter murdered 19 elementary school students and two teachers in Uvalde, Texas, distraught parents directed their rage at the multiple police officers who failed to enter the classroom where children were being shot. A teacher who survived his wounds derided the officers as “cowards.” It’s possible that a broken chain of command was more consequential than […] Written by Franck McAndrew July 29, 2022July 29, 2022 Saving Bookmark this article Bookmarked
What Makes People Willing To Risk Their Lives To Save Others? After an 18-year-old shooter murdered 19 elementary school students and two teachers in Uvalde, Texas, distraught parents directed their rage at the multiple police officers who failed to enter the classroom where children were being shot. A teacher who survived his wounds derided the officers as “cowards.” It’s possible that a broken chain of command was more consequential than […] Written by Franck McAndrew July 29, 2022July 29, 2022 Saving Bookmark this article Bookmarked
A Company In The Clouds The influential US venture capital firm Andreessen Horowitz, commonly known as a16z, which is based in Menlo Park, California, has just announced in a post on its corporate blog written by one of its founders, Ben Horowitz, that it is “moving to the cloud”. Big deal, you might say, thousands of companies “are in the cloud”, in the sense […] Written by Enrique Dans July 28, 2022July 28, 2022 Saving Bookmark this article Bookmarked
What You Need To Know About “Stagflation” “Stagflation” is an ugly word for an ugly situation – the unpleasant combination of economic stagnation and inflation. The last time the world experienced it was the early 1970s, when oil-exporting countries in the Middle East cut supplies to the United States and other supporters of Israel. The “supply shock” of a four-fold increase in […] Written by John Hawkins July 25, 2022July 25, 2022 Saving Bookmark this article Bookmarked
Rethinking Education The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. Its prime accomplishment was the expansion of our ability to abstract the world. Until then, pragmatism reigned, limiting most people’s thoughts and interactions primarily because we lacked the tools to extrapolate information, to wield it for things that lay beyond obvious […] Written by Anthony Fieldman March 2, 2022March 2, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked