EDITOR'S PICK ENTREPRENEURSHIP STRATEGY The Science Of Product Placements: How To Get It Right In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Imitation Does Not Always Work LinkedIn has warned its advertisers that it is eliminating its video stories, thus becoming the second social network, after Twitter pulled the plug in July on Fleets, to realize that strategies based on literal copies of other social networks’ features don’t always pan out. When Instagram decided to copy Snapchat’s ephemeral stories format, it took a product from […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Images Get Customers To Time Travel Aconsumer shopping for a midcentury sofa may be more likely to buy it if the background in its advertisement is a little disorganized. Likewise, people looking to purchase a new smartphone could more quickly pull the trigger if the ad were simple and sleek. That’s because ads for vintage products are more appealing when they […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How To Accelerate Digital Transformation Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP MONEY & FINANCE STRATEGY How To Succeed At Crowdfunding Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP Christantio Giovanni – Co-Founder of Oneshot This article was first published here: Christantio Giovanni – Co-Founder of Oneshot Aware that the complexities of video making were off putting for people who wanted to make videos to promote their businesses, Christantio Giovanni came up with a simple solution. What’s your story? I came to Singapore from Indonesia to complete a Diploma in […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Creating A Vision For Your Company Investors love it when companies have a clear and compelling vision. It makes it easy to get excited by where the company is going and picture it as a big business. It works because it’s meaningful and aspirational. Customers are drawn to the business and know what to expect when they get there. Employees are […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Branding Secrets From LEGO Toymaker LEGO provides a great example of the brand-alignment and brand-building strategies explored in this module. Anyone who has wandered through the LEGO section of a toy store or a department store knows that the company understands its target audiences very well: young children (ages 1.5 to 11) who like to build things and parents […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Why Businesses Need A Social Impact Strategy Most business people are used to thinking of strategy as a way to generate money, but not so much as a way to create societal impact. Without good strategy, your social mission will likely fall flat on its face. It might still make you lookgood, but you’ll be wasting resources – and more importantly – you’ll be throwing […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Organisations Create Intrinsic Value Value creation is the essence of business. Value is what attracts and keeps customers. Value is what attracts and retains employees. It’s also what attracts and maintains relationships with investors, suppliers, distributors and the wide range of other stakeholders who are critical to the firm’s long-term success. A business that does not create value will eventually […] Saving Bookmark this article Bookmarked
Karl Paul – Executive Chairman of Smarter Media Ltd. This article was originally published here: Karl Paul – Executive Chairman of Smarter Media Ltd. Karl Paul’s commitment to his team is reflected in their commitment to his company’s clients. What’s your story? I always wanted to be in business from a very young age, having been inspired by family and films! I just never […] Written by Callum Laing September 20, 2021September 20, 2021 Saving Bookmark this article Bookmarked
The Limits Of Surveillance The Singapore police are to deploy two robots, named Xavier, on the streets of the city-state, intended to detect what they consider “undesirable behavior”, such as smoking in non permitted areas, street vending, or violation of pandemic-related restrictions on gathering or movement. The robots will report any infractions to officers at a central control. The deployment, still in […] Written by Enrique Dans September 17, 2021September 17, 2021 Saving Bookmark this article Bookmarked
What’s A Ghost Kitchen? While the phrase “ghost kitchen” may conjure up images of haunted houses, the reality is a bit more mundane. Ghost kitchens are food prep operations with no waiters, no dining room and no parking lot – really, no public presence whatsoever. But on food delivery apps, they’re alive and well. In short, ghost kitchens are physical […] Written by Jeffrey Miller September 15, 2021September 15, 2021 Saving Bookmark this article Bookmarked
Amazon And Quantum Computing One of the most commonly used examples used in schools and colleges to explain the need for quantum computing is the so-called traveling salesman problem, which requires complex combinatorial optimization skills to solve the following question: “Given a list of cities and the distances between each pair of cities, what is the shortest possible route that […] Written by Enrique Dans September 14, 2021September 14, 2021 Saving Bookmark this article Bookmarked
The Science Of Product Placements: How To Get It Right In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […] Written by The Conversation September 13, 2021September 13, 2021 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
