EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Images Get Customers To Time Travel Aconsumer shopping for a midcentury sofa may be more likely to buy it if the background in its advertisement is a little disorganized. Likewise, people looking to purchase a new smartphone could more quickly pull the trigger if the ad were simple and sleek. That’s because ads for vintage products are more appealing when they […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How To Accelerate Digital Transformation Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP FINANCE STRATEGY How To Succeed At Crowdfunding Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP Christantio Giovanni – Co-Founder of Oneshot This article was first published here: Christantio Giovanni – Co-Founder of Oneshot Aware that the complexities of video making were off putting for people who wanted to make videos to promote their businesses, Christantio Giovanni came up with a simple solution. What’s your story? I came to Singapore from Indonesia to complete a Diploma in […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Creating A Vision For Your Company Investors love it when companies have a clear and compelling vision. It makes it easy to get excited by where the company is going and picture it as a big business. It works because it’s meaningful and aspirational. Customers are drawn to the business and know what to expect when they get there. Employees are […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Branding Secrets From LEGO Toymaker LEGO provides a great example of the brand-alignment and brand-building strategies explored in this module. Anyone who has wandered through the LEGO section of a toy store or a department store knows that the company understands its target audiences very well: young children (ages 1.5 to 11) who like to build things and parents […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Why Businesses Need A Social Impact Strategy Most business people are used to thinking of strategy as a way to generate money, but not so much as a way to create societal impact. Without good strategy, your social mission will likely fall flat on its face. It might still make you lookgood, but you’ll be wasting resources – and more importantly – you’ll be throwing […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Organisations Create Intrinsic Value Value creation is the essence of business. Value is what attracts and keeps customers. Value is what attracts and retains employees. It’s also what attracts and maintains relationships with investors, suppliers, distributors and the wide range of other stakeholders who are critical to the firm’s long-term success. A business that does not create value will eventually […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP TECHNOLOGY The Future Of Autonomous Vehicles: Product Or Service? The big question about the evolution of car transportation is whether in the future, we will continue to buy and own vehicles, or simply hire them as and when we need them? The answer pits the ideas of some traditional automakers, such as GM and others, against companies such as Waymo, Didi or AutoX. As the […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP TECHNOLOGY The Remarkable Growth Of Esports We are all familiar with sports, but probably not with the phenomenon called Esports. Esports stands for Electronic Sports and pretty much means anything that includes playing games competitively and making money by doing so. Over the last few years Esports has grown immensely. Viewership numbers have risen to unpredicted heights and the prize pools are growing bigger […] Saving Bookmark this article Bookmarked
The Science Of Airports: How Travel Transforms Us Key Takeaway: Airports often lead to unusual behavior, such as drunken brawls and flight diversions. The psychology of travel can influence this behavior, as the promise of vacation can shift our mindset into anticipation and liberation. The overwhelming noise, crowds, and constant hustle can overload our senses, leading to stress-induced irritability and unexpected outbursts. Airports […] Written by Empirics Asia February 3, 2025February 3, 2025 Saving Bookmark this article Bookmarked
The Hidden Side Of Shipwrecks Key Takeaway: Over 8,500 shipwrecks from two devastating world wars pose a significant threat to marine ecosystems and coastal communities. These underwater time capsules contain up to 6 billion gallons of oil, munitions, toxic heavy metals, and chemical weapons. The degradation of these wrecks is accelerating due to rising ocean temperatures, increasing acidification, and more […] Written by Empirics Asia January 27, 2025January 27, 2025 Saving Bookmark this article Bookmarked
How Korea’s Cultural Revolution Is Shaping The World Key Takeaway: South Korea’s cultural exports have surged to unprecedented heights, with the latest season of “Squid Game” solidifying its position as a global entertainment powerhouse. The “Korean Wave” or Hallyu, which includes TV series, movies, animation, and music, has generated approximately US$3.7 billion annually for South Korea through exports, consumer spending, and tourism. The […] Written by Empirics Asia January 20, 2025January 20, 2025 Saving Bookmark this article Bookmarked
The Existence Of Extraterrestrial Life Key Takeaway: A study published in Nature Astronomy found a strong consensus among scientists that extraterrestrial life exists in the universe. The survey, which involved 521 astrobiologists and 534 non-astrobiologists, found that 86.6% agreed or strongly agreed that some form of extraterrestrial life exists. The study also found that 67.4% of astrobiologists and 58.2% of […] Written by Empirics Asia January 16, 2025January 16, 2025 Saving Bookmark this article Bookmarked
The Rise Of Virtual Microbes? Key Takeaway: Researchers are using genome-scale metabolic models (GEMs) to study the complexities of microbial life, offering innovative solutions to climate change and space challenges. GEMs simulate the vast network of metabolic pathways within living organisms, allowing scientists to test and predict microbial behavior across diverse environments. They provide a detailed framework for understanding organisms’ […] Written by Empirics Asia January 15, 2025January 15, 2025 Saving Bookmark this article Bookmarked
Birkin Under Seige: Unlikely Challenge Of A Luxury Icon Key Takeaway: The “Wirkin” bag, a $78 imitation of Hermès’ Birkin bag, has gained popularity on TikTok, attracting millions of users. The bag, a clever portmanteau of “Walmart” and “Birkin,” allows everyday consumers to partake in high-end fashion without the exorbitant cost. The trend reflects a broader shift in societal values, where symbols of wealth […] Written by Empirics Asia January 14, 2025January 14, 2025 Saving Bookmark this article Bookmarked
Fusion: The Move Towards Unlimited Clean Energy Key Takeaway: In 2022, scientists achieved the “experiment of the century” at Lawrence Livermore National Laboratory, marking the first time a fusion reaction produced more energy than consumed. This achievement has attracted billions of dollars in private investment, particularly in the United States, to advance fusion technology. However, a myriad of engineering challenges remain before […] Written by Empirics Asia January 13, 2025January 13, 2025 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked