BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY The Business Impact Of Reduced Marketing Key Takeaway: A study published in The Journal of Marketing suggests that businesses often cut their marketing budgets for short-term savings, but these cuts can cause long-term problems. The study gathered transcripts of nearly 25,000 earnings calls held by public companies from 2008 to 2019. The more earnings-oriented language in the calls, the more likely […] Saving Bookmark this article Bookmarked
EDITOR'S PICK STARTUPS STRATEGY The Science Of Becoming A Successful Influencer Key Takeaway: Influencers, a lucrative industry worth over $16 billion, promote products or services through sponsored social media posts or branded content. However, the majority of influencers find it hard work and poorly paid. There are no set pay rates, and contracts are likely to be short and job protection is limited. Earnings can range […] Saving Bookmark this article Bookmarked
EDITOR'S PICK TECHNOLOGY The Inherent Risks Of A.I. Key Takeaway: Leading scientists and technologists often make terrible predictions about the direction of innovation, leading to misalignments between a company’s economic incentives to profit from its proprietary AI model and society’s interests in how the AI model should be monetised and deployed. Focusing on the economic risks from AI is not just about preventing […] Saving Bookmark this article Bookmarked
EDITOR'S PICK SOCIOLOGY Why Is Free Time Still So Rare In Our Modern Productive Society? Key Takeaway: In the past, many economists assumed that people’s need for more stuff would eventually be met, leading to more free time. The 40-hour week is not the result of a personal calculation of costs and benefits but rather a result of a hard-fought political battle that culminated in the Fair Labor Standards Act […] Saving Bookmark this article Bookmarked
EDITOR'S PICK SOCIOLOGY The Maths Of Societal Collapse Key Takeaway: The author, a historian and complexity scientist, has been studying history for over a decade, noticing patterns in the past. They have been working on cliodynamics, a new field that uses statistical methods and computational simulations to understand how complex systems change over time. The Seshat: Global History Databank, a collection of over […] Saving Bookmark this article Bookmarked
EDITOR'S PICK PSYCHOLOGY SOCIOLOGY Why Do People Share Fake News? Key Takeaway: Misinformation is the top risk facing society over the next two years, with key elections in the US, UK, and other nations this year. Many people share political news online, with some sharing it by mistake. Around 20% of people report having shared a story they later found out was untrue, while around […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY The Hidden Costs Of Lay-Offs Key Takeaway: Businesses are facing rising borrowing costs and wage growth, affecting industries like advertising and retail. Redundancies can impact all employees, including those at risk, survivors, and management and HR teams. Decreased trust can lead to a toxic work environment, causing employees to question loyalty and commitment. Psychological stress can lead to increased absenteeism, […] Saving Bookmark this article Bookmarked
EDITOR'S PICK SCIENCE Can We Trust Science? Key Takeaway: A study has found that people who distrust science are not only not well-informed about the facts but also believe they do understand the science. This distrust is not just due to a deficit of knowledge, but also a lack of trust in the message and messenger. Research has shown that people who […] Saving Bookmark this article Bookmarked
EDITOR'S PICK PSYCHOLOGY SCIENCE How Christmas Music Brainwashes Us To Spend More Key Takeaway: Research shows that people worldwide are unaware of how what they hear affects their attitudes and behavior. This year, Tesco’s Christmas advert features OMC’s “How Bizarre” song, while John Lewis’s features a young boy raising a Venus flytrap to Andrea Bocelli’s “Festa”. Morrisons and Waitrose use 1980s hits, while Marks & Spencer uses […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK How Netflix Has Been Growing Itself Key Takeaway: Netflix, a streaming giant, experienced a decline in subscribers in 2022 due to competition from Disney and Amazon Prime. However, it has since rebounded, adding 8.8 million subscribers in Q3 2023. The company’s success can be attributed to its international approach, with over 70% of its subscribers coming from outside the US. It […] Saving Bookmark this article Bookmarked
The Future Merging Of Mind And Machine Key Takeaway: Brain-computer interface (BCI) technology is rapidly redefining human potential, with breakthroughs in artificial intelligence and machine learning enabling the translation of thoughts into action. The brain is a complex network of over 80 billion neurons, processing thoughts, memories, emotions, and sensory inputs. Advances in AI, miniaturized electronics, and neuroimaging have led to the […] Written by Empirics Asia April 16, 2025April 16, 2025 Saving Bookmark this article Bookmarked
The Hard Problem Of A.I. Key Takeaway: AI systems are often portrayed as human, but they are not sentient, conscious, or feeling. They lack the interoceptive feedback that shapes human cognition and are not able to understand the content they produce. This disconnect creates a gulf between real consciousness and synthetic simulation. The illusion of humanity projected by AI becomes […] Written by Empirics Asia April 15, 2025April 15, 2025 Saving Bookmark this article Bookmarked
The Future Tech Of Music Is Space-Bending Key Takeaway: Researchers have developed a technology that creates “audible enclaves” in open air, creating highly focused, localized zones of sound. These isolated audio pockets allow sound to materialize only at a precise point in space, unheard by others nearby. This breakthrough could revolutionize public communication, entertainment, military applications, and office design. The process, known […] Written by Empirics Asia April 9, 2025April 9, 2025 Saving Bookmark this article Bookmarked
The Promise And Peril Of A.I. Therapy Key Takeaway: AI-powered mental health tools, such as chatbots and self-help apps, offer immediate emotional support to those in need. However, these tools cannot replace the complexity, depth, and ethical safeguards of human therapy, especially when dealing with serious mental health issues. AI lacks emotional understanding, cultural context, and real-time adaptability, which can be dangerous […] Written by Empirics Asia April 8, 2025April 8, 2025 Saving Bookmark this article Bookmarked
Humanity’s Greatest Threat Might Come From Above Key Takeaway: The discovery of asteroid 2024 YR4 has reignited fears about cosmic threats, highlighting the need for a global planetary defense system. Political scientist Daniel Deudney warns that unchecked expansion into space, especially with geopolitical rivalries, could be a recipe for global disaster. The fear of space, its vastness, and existential indifference is deeply […] Written by Empirics Asia April 7, 2025April 7, 2025 Saving Bookmark this article Bookmarked
How Cereal Sparked The Plant Based Revolution Key Takeaway: John Harvey Kellogg, a controversial doctor, played a significant role in the development of the plant-based movement. He combined the Progressive Era with “biologic living” and established an experimental kitchen to develop alternatives to meat. In 1896, the U.S. Department of Agriculture asked Kellogg to create a plant-based protein that could rival meat […] Written by Empirics Asia April 4, 2025April 4, 2025 Saving Bookmark this article Bookmarked
Are Viruses Alive? Key Takeaway: The question of whether viruses are alive or not has become increasingly complex due to the lack of a universally accepted definition of life. Viruses are neither truly alive nor completely inanimate, as they cannot replicate on their own and have no metabolism or self-contained cellular structure. They can, however, hijack a host […] Written by Empirics Asia April 3, 2025April 3, 2025 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked