advertising

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
Key Takeaways: Ads are coming to Netflix, perhaps even sooner than anticipated. By bringing a hybrid advertising/subscription tier, Netflix is adopting a business model already present on other streamers like Hulu. Earlier this year Disney announced a highly successful quarter from a subscriber uptake perspective, growing by 15 million subscribers, however streaming-induced losses were $300 […]
  1. EDITOR'S PICK
FIFA has announced the launch of FIFA+, a proprietary streaming platform that includes documentaries, live matches and an archive of more than 3,000 historic games, available free of charge, with advertising. The move has been interpreted as a trial run to cut out the middleman: better bandwidth has lowered the entry barriers for content broadcasting to such an extent that just about […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STRATEGY
See a container of Cup Noodles at a convenience store and you might think of dorm rooms and cheap calories.  But there was a time when eating from the product’s iconic packaging exuded cosmopolitanism, when the on-the-go meal symbolized possibility – a Japanese industrial food with an American flair.  Cup Noodles – first marketed in […]
  1. EDITOR'S PICK
  2. SOCIOLOGY
  3. STRATEGY
UK cosmetics company Lush has announced its decision to leave Facebook, Instagram, TikTok and Snapchat, saying its decision reflects concerns about the alleged effects of these social networks on the mental health of their users. The brand will maintain its presence on Twitter and YouTube. Lush has more than 900 stores worldwide, and some 10.6 million followers between Facebook […]

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Key Takeaways: Brand collaborations are strategic partnerships between two or more brands. When done well, the collaboration helps both partners grow their brands and amplify a shared message. But just like any marriage, it doesn’t always go well; recent examples include Yeezy’s breakups with Gap and Adidas. Adidas has ended its partnership with Yeezy after […]

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I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

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