Global

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Key Takeaways: Queen Elizabeth II was not just a monarch, she represented a global brand. Other organisations are granted the use of the royal prefix such as the Royal Opera House in London. Such a promise needs to be authentic, consistent and valued by consumers and other stakeholders. All of this has enabled the British […]
  1. EDITOR'S PICK
FIFA has announced the launch of FIFA+, a proprietary streaming platform that includes documentaries, live matches and an archive of more than 3,000 historic games, available free of charge, with advertising. The move has been interpreted as a trial run to cut out the middleman: better bandwidth has lowered the entry barriers for content broadcasting to such an extent that just about […]

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Key Takeaways: Brand collaborations are strategic partnerships between two or more brands. When done well, the collaboration helps both partners grow their brands and amplify a shared message. But just like any marriage, it doesn’t always go well; recent examples include Yeezy’s breakups with Gap and Adidas. Adidas has ended its partnership with Yeezy after […]

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I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

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