journey

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
Key Takeaway: Birkenstock, a German shoe brand, has been able to attract fashionistas and hippies to its flexible arch supports, despite its negative image. The brand, founded in 1774, has evolved from orthopaedic footwear to fashion, with its initial public offering predicted to be the third-largest US listing so far in 2023. Birkenstock’s “bubble up” […]
  1. CULTURE
  2. EDITOR'S PICK
  3. PSYCHOLOGY
  4. SOCIOLOGY
Key Takeaway: The average American spends $120,000 on romantic activities, leading to a significant amount of “dating debt” among millennials and Gen Z. This debt accumulation is attributed to the desire to signal status and the persuasive retail marketing of luxury as synonymous with love. Luxury brands like Gucci and Tiffany use strategic marketing tactics […]

Recently Published

Key Takeaway: Stoicism, a philosophical school popular in ancient Rome, is often associated with happiness and productivity. However, Stoic TikTok, a popular social media platform, often misinterprets its ideas. Stoicism was traditionally divided into three branches: ethics, physics, and logic. Stoic TikTok focuses on knowledge through reading quotations or practicing mental exercises, but it doesn’t […]

Top Picks

Key Takeaway: Studies in psychology are beginning to understand how music helps people remember films, scenes, and characters. Music can help us understand characters, create deeper emotional links, and create mood-congruency effects when the music and movie both make us feel the same way. Irony and mood-incongruity effects occur when music and movies make us […]
Key Takeaway: A study examining the mental health of magicians found that they exhibited similar traits to people with mental illnesses like schizophrenia and autism. Magicians, who both create and perform their own shows, require precision and technical skills to entertain the audience. They scored lower on nearly every psychotic symptom compared to the general […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Login

Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics