ENTREPRENEURSHIP STARTUPS 5 Ways Accountants Can Market Themselves on a Shoestring Budget There is no shortcut or easy way to get you more clients. But simple marketing techniques could help you stay ahead of your competitors and earn new clients. There could be nothing like an economic downfall that would remind CPAs and accountants that marketing too is an essential part of doing business. For sales people, […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS STRATEGY 5 Branding Tips for Startups OK. I’ll admit it. I watch Silicon Valley on HBO. I hate admitting it because of course, it’s both a characterization and just a little too close for comfort to the startup experience. One episode had me laughing AND crying. Let me set the scene: The founder and the coders are desperately trying to hire new […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS Cyber-Security Insights from HK Techpreneur In an age where technology is all around us and IT companies are flourishing in the APAC region, everything is going online by default and there is exponentially more data available on the internet every year it is more important than ever to ensure businesses keep their data private and have the right security measures […] Saving Bookmark this article Bookmarked
The Real Art Of War Key Takeaway: The Art of War, an ancient Chinese war manual from the 5th century BCE, is often cited as a cliché by teen edgelords and management gurus. However, the book is actually a work of clear-sighted and sometimes ruthless realism, influenced by philosophy and strategy. The book, which is attributed to Chinese general and […] Written by Jamie Roberts July 18, 2024July 18, 2024 Saving Bookmark this article Bookmarked
The Democracy Of Bees Key Takeaway: Honey bees, originally tropical insects, evolved complex nest-choosing patterns 600,000 years ago to survive cold climates. However, research into honey bee pressures and behavior rarely takes into account these nest preferences. Researchers have found that tree nests lose less heat than conventional hives and that features of man-made hives inserted for convenience increase […] Written by Derek Mitchell July 17, 2024July 17, 2024 Saving Bookmark this article Bookmarked
Is Fusion Power Our Future? Key Takeaway: Nuclear fusion could be a promising solution to climate change and energy security issues, as it offers a clean, abundant, and safe energy source. However, the technology’s realisation may come into tension with the issues it aims to solve. The technology’s appeal may mask deeper ethical questions, such as environmental sustainability and the […] Written by Sophie Cogan July 11, 2024July 11, 2024 Saving Bookmark this article Bookmarked
How People Can Influence Our Memories Key Takeaway: A study has found that our memory helps us learn from experiences and develop new knowledge by integrating and updating information. Memory can forge inferred connections beyond direct experiences, which can sometimes lead to false inferences. The study found that people may prioritize information from liked sources more than those from disliked ones, […] Written by Ines Bramao July 10, 2024July 10, 2024 Saving Bookmark this article Bookmarked
How Does Space Change Astronaut Biology? Key Takeaway: Astronauts are experiencing a new era of human spaceflight, with longer missions ranging from minutes to months. As humanity looks to return to the Moon over the coming decade, space exploration missions will be longer, with more space travelers and tourists. Researchers in space health are seeking to better understand the human health […] Written by Susan Bailey July 9, 2024July 12, 2024 Saving Bookmark this article Bookmarked
Who Really Was Mona Lisa? Key Takeaway: The Mona Lisa, a Renaissance icon, has been a subject of debate for over half a millennium. The painting has been traditionally associated with Lisa Gherardini, the wife of Florentine silk merchant Francesco del Giocondo. However, another theory suggests Isabella of Aragon, a princess deeply entwined in the political and cultural fabric of […] Written by Darius von Guttner Sporzynski July 5, 2024July 5, 2024 Saving Bookmark this article Bookmarked
The Science Fiction Feedback Loop Key Takeaway: OpenAI CEO Sam Altman sparked controversy by referencing the 2013 movie “Her” to highlight the novelty of ChatGPT’s latest iteration. Actor Scarlett Johansson accused the company of improperly using her voice after she spurned their offer to make her the voice of ChatGPT’s new virtual assistant. This highlights the “sci-fi feedback loop,” which […] Written by Rizwan Virk July 4, 2024July 4, 2024 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked