EDITOR'S PICK ENTREPRENEURSHIP STRATEGY The Science Of Product Placements: How To Get It Right In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Images Get Customers To Time Travel Aconsumer shopping for a midcentury sofa may be more likely to buy it if the background in its advertisement is a little disorganized. Likewise, people looking to purchase a new smartphone could more quickly pull the trigger if the ad were simple and sleek. That’s because ads for vintage products are more appealing when they […] Saving Bookmark this article Bookmarked
EDITOR'S PICK PSYCHOLOGY & WELLNESS Is Leisure A Waste Of Time? When I first took my now-husband to Turkey, I tried to prepare myself for anything that could go wrong – delayed flights, language difficulties, digestion issues. But I wasn’t ready when, as we walked into a beautiful beach club on the Aegean coast, he grumbled, “What are we going to do?” “What do you mean?” […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP Christantio Giovanni – Co-Founder of Oneshot This article was first published here: Christantio Giovanni – Co-Founder of Oneshot Aware that the complexities of video making were off putting for people who wanted to make videos to promote their businesses, Christantio Giovanni came up with a simple solution. What’s your story? I came to Singapore from Indonesia to complete a Diploma in […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Branding Secrets From LEGO Toymaker LEGO provides a great example of the brand-alignment and brand-building strategies explored in this module. Anyone who has wandered through the LEGO section of a toy store or a department store knows that the company understands its target audiences very well: young children (ages 1.5 to 11) who like to build things and parents […] Saving Bookmark this article Bookmarked
EDITOR'S PICK PSYCHOLOGY & WELLNESS The Truth About Multitasking According To Research Susan Broniarczyk, associate dean for research and marketing professor at Texas McCombs, doesn’t listen to podcasts while she’s driving. She prefers to focus on one task at a time. “I would say personally, I am the world’s worst multitasker,” Broniarczyk says. But with many people claiming to finish more tasks in less time by tackling […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS MONEY & FINANCE Is Decentralized Finance Here To Stay? Cryptocurrencies have been steadily increasingly in popularity and more cryptocurrencies join the space each year. Some new coins provide value and could pose threat to some of the established cryptocurrencies. However, most are here today and gone tomorrow — let’s see why. The Early Internet Argument There are almost 2 billion websites live right now […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Organisations Create Intrinsic Value Value creation is the essence of business. Value is what attracts and keeps customers. Value is what attracts and retains employees. It’s also what attracts and maintains relationships with investors, suppliers, distributors and the wide range of other stakeholders who are critical to the firm’s long-term success. A business that does not create value will eventually […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS MONEY & FINANCE TECHNOLOGY Bitcoin And Latin American Economies: Opportunity or Danger? The announcement last week by El Salvador’s President Nayib Bukele that his country would be adopting bitcoin as legal tender, made during a live broadcast at the Bitcoin 2021 conference held in Miami, and subsequently approved four days later by the Central American country’s Parliament, sent the cryptocurrency’s share price up by 5%. In recent weeks, Bitcoin’s value had been hit by increasingly stringent controls over its use in […] Saving Bookmark this article Bookmarked
STRATEGY When Should I Expand My Business Internationally? Uber first launched it’s service in San Francisco in 2011. I was there when they went international later that same year, launching at the Le Web conference in Paris. Less than six years later they are live in 84 countries. For startup founders it’s getting easier and easier and easier to expand globally. The world […] Saving Bookmark this article Bookmarked
How Could The Big Bang Arise From Nothing “The last star will slowly cool and fade away. With its passing, the universe will become once more a void, without light or life or meaning.” So warned the physicist Brian Cox in the recent BBC series Universe. The fading of that last star will only be the beginning of an infinitely long, dark epoch. All […] Written by Alastair Wilson January 6, 2022January 6, 2022 Saving Bookmark this article Bookmarked
How China Is Rethinking Its Economy The People’s Bank of China is encouraging Chinese banks to lend more to businesses and consumers by cutting the proportion of deposits that they have to hold as reserves by 0.5 percentage points to an average of 8.4% from December 15. It follows a similar cut in July, and is an interesting counterpoint to western central banks such as […] Written by Kent Matthews January 5, 2022January 5, 2022 Saving Bookmark this article Bookmarked
How China Is Rethinking Its Economy The People’s Bank of China is encouraging Chinese banks to lend more to businesses and consumers by cutting the proportion of deposits that they have to hold as reserves by 0.5 percentage points to an average of 8.4% from December 15. It follows a similar cut in July, and is an interesting counterpoint to western central banks such as […] Written by Kent Matthews January 5, 2022January 5, 2022 Saving Bookmark this article Bookmarked
How Theatre Has Changed Through The Ages Face masks, plexiglass dividers, proof of vaccine and photo IDand strict seating assignments: This might not sound like your ideal night out at the theatre. But as performance venues across the country begin raising the curtain once more, such regulations will likely become part of the “new normal.” While many of these rules may appear unprecedented, COVID-19 protocols […] Written by The Conversation January 3, 2022January 3, 2022 Saving Bookmark this article Bookmarked
The Death Of Farming As we did just yesterday, every winter weekend that I’m not in NYC, my family and I drive North from Toronto, through Ontario’s so-called “Greenbelt”—a protected swath of agricultural farmland—to ski. Every time we do, it seems that yet one more farm is abandoned, its infrastructure boarded up or falling apart—in ruin. As a photographer […] Written by Anthony Fieldman December 30, 2021December 30, 2021 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
