CALLUM CONNECTS INTERVIEWS TJ Neathery – Founder & CEO Best and Niche Marketing This article was originally published here: TJ Neathery – Founder & CEO Best and Niche Marketing Being a storyteller who constantly asks why has led TJ Neathery into a career in marketing. What’s your story? I’ve always been fascinated with connecting people through storytelling. My academic journey led me through film studies toward an MFA […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY The Science Of Product Placements: How To Get It Right In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Images Get Customers To Time Travel Aconsumer shopping for a midcentury sofa may be more likely to buy it if the background in its advertisement is a little disorganized. Likewise, people looking to purchase a new smartphone could more quickly pull the trigger if the ad were simple and sleek. That’s because ads for vintage products are more appealing when they […] Saving Bookmark this article Bookmarked
EDITOR'S PICK PSYCHOLOGY & WELLNESS Is Leisure A Waste Of Time? When I first took my now-husband to Turkey, I tried to prepare myself for anything that could go wrong – delayed flights, language difficulties, digestion issues. But I wasn’t ready when, as we walked into a beautiful beach club on the Aegean coast, he grumbled, “What are we going to do?” “What do you mean?” […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP Christantio Giovanni – Co-Founder of Oneshot This article was first published here: Christantio Giovanni – Co-Founder of Oneshot Aware that the complexities of video making were off putting for people who wanted to make videos to promote their businesses, Christantio Giovanni came up with a simple solution. What’s your story? I came to Singapore from Indonesia to complete a Diploma in […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Branding Secrets From LEGO Toymaker LEGO provides a great example of the brand-alignment and brand-building strategies explored in this module. Anyone who has wandered through the LEGO section of a toy store or a department store knows that the company understands its target audiences very well: young children (ages 1.5 to 11) who like to build things and parents […] Saving Bookmark this article Bookmarked
EDITOR'S PICK PSYCHOLOGY & WELLNESS The Truth About Multitasking According To Research Susan Broniarczyk, associate dean for research and marketing professor at Texas McCombs, doesn’t listen to podcasts while she’s driving. She prefers to focus on one task at a time. “I would say personally, I am the world’s worst multitasker,” Broniarczyk says. But with many people claiming to finish more tasks in less time by tackling […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS MONEY & FINANCE Is Decentralized Finance Here To Stay? Cryptocurrencies have been steadily increasingly in popularity and more cryptocurrencies join the space each year. Some new coins provide value and could pose threat to some of the established cryptocurrencies. However, most are here today and gone tomorrow — let’s see why. The Early Internet Argument There are almost 2 billion websites live right now […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Organisations Create Intrinsic Value Value creation is the essence of business. Value is what attracts and keeps customers. Value is what attracts and retains employees. It’s also what attracts and maintains relationships with investors, suppliers, distributors and the wide range of other stakeholders who are critical to the firm’s long-term success. A business that does not create value will eventually […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS MONEY & FINANCE TECHNOLOGY Bitcoin And Latin American Economies: Opportunity or Danger? The announcement last week by El Salvador’s President Nayib Bukele that his country would be adopting bitcoin as legal tender, made during a live broadcast at the Bitcoin 2021 conference held in Miami, and subsequently approved four days later by the Central American country’s Parliament, sent the cryptocurrency’s share price up by 5%. In recent weeks, Bitcoin’s value had been hit by increasingly stringent controls over its use in […] Saving Bookmark this article Bookmarked
Elvin Chong – Founder of Luxury Mattress Gallery (LMG) This article was originally published here: Elvin Chong – Founder of Luxury Mattress Gallery (LMG) Through his work in the hospitality sector Elvin Chong realised there was a gap in the market for bespoke mattresses, so he set about filling the gap! What’s your story? I was in the banking and finance industry for 10 […] Written by Callum Laing June 28, 2022June 28, 2022 Saving Bookmark this article Bookmarked
The Wealth Of Nations In The 21st Century Why are some nations rich and others poor? Can the governments of poor nations do something to ensure that their nations become rich? These sorts of questions have long fascinated public officials and economists, at least since Adam Smith, the prominent Scottish economist whose famous 1776 book was titled “An Inquiry into the Nature and […] Written by Amitrajeeta Batabyal June 27, 2022June 27, 2022 Saving Bookmark this article Bookmarked
The Wealth Of Nations In The 21st Century Why are some nations rich and others poor? Can the governments of poor nations do something to ensure that their nations become rich? These sorts of questions have long fascinated public officials and economists, at least since Adam Smith, the prominent Scottish economist whose famous 1776 book was titled “An Inquiry into the Nature and […] Written by Amitrajeeta Batabyal June 27, 2022June 27, 2022 Saving Bookmark this article Bookmarked
Is Google’s LaMDA Conscious? A Philosopher’s View LaMDA is Google’s latest artificial intelligence (AI) chatbot. Blake Lemoine, a Google AI engineer, has claimed it is sentient. He’s been put on leave after publishing his conversations with LaMDA. If Lemoine’s claims are true, it would be a milestone in the history of humankind and technological development. Google strongly denies LaMDA has any sentient capacity. LaMDA certainly seems to […] Written by Benjamin Curtis June 24, 2022June 24, 2022 Saving Bookmark this article Bookmarked
Apple’s Vision For Augmented Reality Apple continues putting the pieces in place for what many believe could be its next big product: an augmented or virtual reality viewer, aimed at reinventing a space that is still largely occupied by enthusiasts. Faced with Meta’s $2 billion-plus purchase of Oculus VR in 2014 and its recent name change to reposition itself as the master of […] Written by Enrique Dans June 23, 2022June 23, 2022 Saving Bookmark this article Bookmarked
Rethinking Education The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. Its prime accomplishment was the expansion of our ability to abstract the world. Until then, pragmatism reigned, limiting most people’s thoughts and interactions primarily because we lacked the tools to extrapolate information, to wield it for things that lay beyond obvious […] Written by Anthony Fieldman March 2, 2022March 2, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
