BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY The Marketing Secrets Of Barbie’s Success Key Takeaway: Barbie is one of America’s most trusted brands, with worldwide sales of US$1.5 billion in 2022 and a brand value of US$590 million. Mattel has used a “multiply” strategy to increase brand visibility and storytelling tactics to sustain interest in the brand. Mattel’s strategy of targeting older consumers through nostalgia and designer and […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS INTERVIEWS Rana Kim – CEO of Kreaon This article was originally published here: Rana Kim – CEO of Kreaon Many years of working in a corporate environment did not blunt Rana Kim’s entrepreneurial spirit, but she learned lessons she has taken with her into her new venture. What’s your story? Hi I’m Rana, Jeongeun Kim, CEO of Kreaon Co., Ltd, which is […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY The Science Of Product Placements: How To Get It Right In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Images Get Customers To Time Travel Aconsumer shopping for a midcentury sofa may be more likely to buy it if the background in its advertisement is a little disorganized. Likewise, people looking to purchase a new smartphone could more quickly pull the trigger if the ad were simple and sleek. That’s because ads for vintage products are more appealing when they […] Saving Bookmark this article Bookmarked
EDITOR'S PICK PSYCHOLOGY Is Leisure A Waste Of Time? When I first took my now-husband to Turkey, I tried to prepare myself for anything that could go wrong – delayed flights, language difficulties, digestion issues. But I wasn’t ready when, as we walked into a beautiful beach club on the Aegean coast, he grumbled, “What are we going to do?” “What do you mean?” […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP Christantio Giovanni – Co-Founder of Oneshot This article was first published here: Christantio Giovanni – Co-Founder of Oneshot Aware that the complexities of video making were off putting for people who wanted to make videos to promote their businesses, Christantio Giovanni came up with a simple solution. What’s your story? I came to Singapore from Indonesia to complete a Diploma in […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Branding Secrets From LEGO Toymaker LEGO provides a great example of the brand-alignment and brand-building strategies explored in this module. Anyone who has wandered through the LEGO section of a toy store or a department store knows that the company understands its target audiences very well: young children (ages 1.5 to 11) who like to build things and parents […] Saving Bookmark this article Bookmarked
EDITOR'S PICK PSYCHOLOGY The Truth About Multitasking According To Research Susan Broniarczyk, associate dean for research and marketing professor at Texas McCombs, doesn’t listen to podcasts while she’s driving. She prefers to focus on one task at a time. “I would say personally, I am the world’s worst multitasker,” Broniarczyk says. But with many people claiming to finish more tasks in less time by tackling […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS FINANCE Is Decentralized Finance Here To Stay? Cryptocurrencies have been steadily increasingly in popularity and more cryptocurrencies join the space each year. Some new coins provide value and could pose threat to some of the established cryptocurrencies. However, most are here today and gone tomorrow — let’s see why. The Early Internet Argument There are almost 2 billion websites live right now […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Organisations Create Intrinsic Value Value creation is the essence of business. Value is what attracts and keeps customers. Value is what attracts and retains employees. It’s also what attracts and maintains relationships with investors, suppliers, distributors and the wide range of other stakeholders who are critical to the firm’s long-term success. A business that does not create value will eventually […] Saving Bookmark this article Bookmarked
What Is The Black Box In A.I.? Key Takeaway AI black boxes refer to invisible systems with internal workings, such as machine learning. These systems have algorithms, training data, and models, which can be hidden or obscured to protect intellectual property. Explainable AI is working to develop algorithms that can be better understood by humans. Black box machine-learning algorithms and models can […] Written by Saurabh Bagchi June 1, 2023June 1, 2023 Saving Bookmark this article Bookmarked
The Secrets Of Vernacular Art Key Takeaway Vernacular art, a self-taught visual art genre, is dominated by African American, Appalachian, and working-class artists. It has gained recognition, with the Smithsonian Museum of American Art, American Visionary Art Museum, Atlanta’s High Museum, and Milwaukee Art Museum building significant collections. Vernacular art emphasizes the artist’s biography, providing meaning and value to collectors […] Written by Beauvais Lyons May 31, 2023May 31, 2023 Saving Bookmark this article Bookmarked
Does Insider Trading Actually Matter? Key Takeaway: Insider trading is an illegal act in which someone relies on market-moving, nonpublic information to decide whether to buy or sell a financial asset. Punishment can range from a few months to over a decade. Insider trading is common and profitable, but difficult to prove and prevent. It undermines public confidence in financial […] Written by Alexander Kurov May 10, 2023May 10, 2023 Saving Bookmark this article Bookmarked
Are We Living In A Simulation? Key Takeaway: Rene Descartes suggests that nothing truly exists, suggesting that the mind is real but may be deceived by a higher power. Descartes theory led to an experiment called The Brain in a Vat, which suggests that humans are bodyless with their brains in a vat controlled by supercomputing. Clara Moskowitz suggests that our […] Written by Nathaniel Shaw May 9, 2023May 9, 2023 Saving Bookmark this article Bookmarked
Unravelling The Secrets Of DNA Key Takeaway: Seventy years ago, Francis Crick and James Watson discovered the structure of DNA, which led to technologies such as DNA fingerprinting, gene sequencing, gene editing and personalised medicines. Franklin, along with her PhD student Raymond Gosling, created one of the most famous images in science, Photo 51. Matthew Cobb and Nathaniel Comfort unearthed […] Written by Mark Lorch May 8, 2023May 8, 2023 Saving Bookmark this article Bookmarked
The Concept Of Beauty In The Middle Ages Key Takeaway: Standards of beauty have been embedded in different cultures since time immemorial, often based on binary notions of idealised forms of femininity or masculinity. Eleanor Janega’s book explores medieval women’s social roles to consider the ways that women’s roles have and haven’t changed. Religious women in the middle ages used weaponised beauty to […] Written by Empirics Asia May 5, 2023May 5, 2023 Saving Bookmark this article Bookmarked
What It Means To Be Authentic In The Age Of A.I. Key Takeaway: Authenticity is important for both individuals and society, as it is a social glue that reinforces trust. People need to reexamine and recalibrate how authenticity is judged. Social science offers guidance on what makes something feel authentic. George Newman found three dimensions of authenticity: historical authenticity, categorical authenticity, and values and beliefs. Generative […] Written by Victor Lee May 3, 2023May 3, 2023 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
