A staggering 9 out of 10 businesses fail after 1 year and nearly 40% fail after 6 years. Here's why.
SINCE the dawn of commercialism, marketers have been trying to influence customers to choose their products or services. The challenge is that a customer’s decision making process is based on a vast number of factors. It is virtually impossible to influence them all. The smart marketer usually aims to establish a balance by appealing to […]
Do you work for a boss or with a leader? Are you a boss or a leader? This is an extremely important question where the answer is probably indicative of the climate in which you work and the success (or lack thereof) of change initiatives. The fact of the matter is people choose to be […]
How Pluralsight wants everyone to access the skills they need to thrive in the digital age. Tech Trends went back to the Silicon Slopes of Salt Lake City last week to check out this year’s Pluralsight LIVE. After last year’s amazing line-up which included Michelle Obama, expectations were pretty high, but the conference managed take […]
Most new entrepreneurs ask themselves what it takes to succeed at least once. Studies have revealed that there are certain characteristics that are common among entrepreneurs who are successful. Those characteristics are described below. Self-Motivation. Most people wait until someone else tells them what to do. That’s the way our society is organized. If you examine truly […]
“Follow your passion” has become a defining piece of career advice. The idea is that the key to finding a great career is to identify your greatest interest – “your passion” – and pursue a career involving that interest. It’s an attractive message: just commit to following your passion, and you’ll have a great career. […]
What a lot of would-be entrepreneurs find is that there is very little written about the process of starting up a startup. For someone it is something that has to be learnt by trial and error and not something that can be mastered at the outside. Although, that may be true, case studies have demonstrated […]
We look at how to run a successful family business by focusing on four aspects of family business: What a family business is Project management tools and techniques Family business marketing principles Family business use of relevant social media networks After introducing the concept of family business we will consider the benefits of social media, the application […]