Alina Sim enjoys using her legal skills to help other people.

What is your story?
I think I have lived an ordinary life but I have been blessed with wonderful friends and family, which makes it so much more fulfilling.

What excites you most about your industry?
In law, I have found the privilege, joy and opportunity to be able to do something for others who may not be in a position to help themselves or simply to lend a helping hand whenever possible. It is also the mental (and sometimes physical) challenge of legal practice and resolving client problems that keeps me going.

What is your connection to Asia
At work and outside work, I interact with people from all walks of life and from different nationalities. But I am Singaporean, having grown up and lived here for most of my life.


Favourite city in Asia for business and why
Asia is an interesting place with a potpourri of different cultures. From my perspective and simply because of familiarity, Singapore is the best place for business. It is difficult to flourish in a country or culture one knows very little about but it is a challenge that could be taken up when opportunity knocks.

What is the best piece of advice you have ever received
Not to take anyone for a ride. Do not be greedy. Do an honest day’s work for an honest day’s pay.

What inspires you
Many people have lived extraordinary lives and are inspirational. One of them is Mother Theresa. I admire her deep love for God and her immense compassion for humanity.

What have you just learnt recently that blew you away
That technology in the computing world is about to overtake man. I am, however, completely skeptical that this is possible.

If you had your time again, what would you have done differently
Trying not to live with regret is one of my strengths, I believe. This is despite having had setbacks and disappointments at times. It is always best to move on as every cloud has a silver lining.

How do you unwind
Having coffee or meals with friends and family, sports or walks with friends or colleagues and spending simple family time is rejuvenating.

Favourite Asian destination for relaxation and why
I love the beach and watersports. Asian countries, particularly our neighbours in Indonesia, Malaysia and Thailand have so much to offer.

Everyone in business should read this book
I do not read business related books although I often feel I should in order to know how to run a business. For the moment, running a business is mostly about using prudence and common sense. This also includes relying on others in other fields for their assistance and knowledge.

Shameless plug for your business
We do our best for you –


How can people connect with you
I can be reached at telephone : +65 653 56850 or by email : [email protected]

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnectsCallum Laing invests and buys small businesses in a range of industries around Asia. He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries. He is a Director of, amongst others, Key Person of Influence. A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <>

Connect with Callum here:
Get his free ‘Asia Snapshot’ report from

Recently Published

Top Picks

Good feedback, whether you are on the receiving or giving end, requires an attitude of curiosity and openness. Intentionally creating space for feedbackcan help, but even with the right space, receiving feedback can be really scary. Many organizations have formal systems of feedback in the style of mid-year and annual reviews. And it’s not uncommon for informal continuous […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics