Reaching out to the stars! Andy Wong literally promotes stars (or artists) throughout Asia. Today, his business is a market leader in concert promoting.  

What’s your story?
Started 12 years ago as an audio visual rental company, we have evolved as an events company and are now a market leader in concert promoting in Asia. We were commissioned as the exclusive artist provider for the Universal Studios Singapore opening which saw Paula Abdul attending through our arrangement. We arranged for Cesar Milan to do his first meet and greet event in Singapore and we produced and promoted the Asian leg of David Blaine’s first world tour. Today we are the largest entertainment provider for the cruise industry in China.

What excites you most about your industry?
The ever constant changing and unpredictable situations I find myself in at work. The people whom I get to meet daily. The need for me to be thinking on my feet constantly. No two days are ever the same.

What’s your connection to Asia?
Borned and raised in Singapore, the heart of Asia. It makes natural sense for me to set up base and grow from here.

1UUReELvvSFJ4YkCRhC8xZtZKkQsNeqh_5giNT_onYNWHT36D2wP_G8GkBDcj17C9n64VcHwdInAkiPo7LNvPlaiBxRRXRJJe-GuT9tab3vYg2Z6210NEIYnU78r9IJicEywV7g kdlYi2kPZLOqYyjHyPb1tVZCEb1DvM14L8d6C4_pT6xb0Ld-oS7d_NhDU_Ti_I0kAAI1AdMT-quQUFV5QbVbNLDNdGnuKxoMbYzJ1zVllNG_SjgagIvfrG4RFNHxk3rvNZHWHyU

Favourite city in Asia for business and why?
Singapore. It’s a place which can help you reach out to more developing markets. Its efficient system also allows businesses to grow faster.

What’s the best piece of advice you ever received?
This loosely translated Chinese saying “All men love wealth but methods to earn it must be with ethics and integrity.” One veteran businessman also told me “I am helping you now in the hope that you will pass it on in future.”

Who inspires you?
The character and mindset of Donald Trump and the vision of Lee Kuan Yew.

What have you just learnt recently that blew you away?
Everything happens twice. Once is when you imagined it. The next time is when you realised it.

If you had your time again, what would you do differently?
Nothing! Every chapter and lesson which I went through sculpted and moulded the present me.

How do you unwind?
Live bands with drinks and a group of buddies.

Favourite Asian destination for relaxation? Why?
Thailand. The warm hospitality of the people who treat everyone equally.

Everyone in business should read this book:
Donald Trump “Think Big, kick Ass”

Shameless plug for your business:
We are the gateway to international connections. There is no one under the radar we are unable to reach.

How can people connect with you?
[email protected]

Twitter handle?

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:


Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <>

Connect with Callum here:
Get his free ‘Asia Snapshot’ report from


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics