Birds Eye Systems Private Limited started in May 2010 with an aim to help Indian’s plan for their travel by understanding the traffic on their route. The founders, Mr. Ravi Khemani and Mr. Brijraj Vaghani had lived in the US for around a decade. “We could check the traffic before leaving home, which helped us plan our travel better. But when we shifted here, no such technology was available. So we decided to make one!” says Ravi, the CTO.

“The need to have an app which could let us know the traffic was expressed in many tech conferences we attended and voila, we started Traffline then,” he added.  Three years after launching Traffline, they have started with Public Transport app – Ridlr. The name of their company comes from the idea to give people a bird’s eye view of the information spectrum ie live and real time in nature.

“When we started with the idea, we were unique. The entry barrier was nil at the time. We started Intelligent Transportation System (ITS), which was very broad and required infrastructure, education, enforcement, human aspects and a huge amount of underlying data to drive it. But unfortunately data was missing,” says Ravi. Thus Traffline started as the basis to form this underlying data.

Traffline is known for its real time and accurate information. They are currently using in-house algorithms for finding the best routes and for processing raw data. Common technologies like Mobile Application, MySQL, PHP and Java used for presentation of data to the user. This team of around 100 employees is distributed in 4 locations – Mumbai, Delhi, Bangalore and Pune.

Their services are currently available in Mumbai, Delhi NCR, Hyderabad, Bangalore, Kolkata, Chennai and Pune and the company aims to expand to all the cities in the country. “We want to increase information locally. We want to be the ‘Go To’ app, something like Google on the roads for all the Indians,” says Ravi.

Ridlr on the other hand provides real time information, including delays, about bus, local train, and metro schedules. This helps the users reach their destinations on time and make the best use of public transport. This app also provides time tables and schedules of metros and buses.

“When we started out, we got ample praise for data accuracy but harsh criticism for product flow and ease of usage. We had to learn a lot to tweak the app according to what users wanted without compromising on data accuracy. If the system was down for a single day, users would actually call us to know the traffic situation. We have since improved and our app is now internationally designed and acclaimed,” he adds.

The founders started with an Initial capital of about INR 35-40 lakhs from their savings. Since then they have been funded by Centre for Innovation, Incubation and Entrepreneurship (CIIE) with a seed amount of INR 20 lakhs. In 2012, they received INR 2 Crores form Indian Angel Network. They also raised investment in Series A from Matrix Partners in 2013 and an undisclosed amount in Series B from Qualcomm Ventures in 2014.

As a message for future entrepreneurs, Ravi says, “Everyone who wants to be an entrepreneur should have risk-taking capabilities. Another important principle is to build relationships than to maximize profit. Money comes and goes, but relationships last.”

When asked about what keeps them awake at night, Mr Khemani says, “Ideas around a bigger company vision, bring a revolution in the transportation using technology keeps the whole team awake at night. “

Recently Published

Key Takeaway: Conspiracy theories are prevalent and can involve various factors. People believe false conspiracy theories for various reasons, such as the existence of real conspiracies. However, unfounded conspiracy theories often lack evidence and substitute elements that should be red flags for skeptics. To vet a claim, one should seek out evidence, test the allegation, […]
Key Takeaway: Recent research has focused on replicating the chemical reactions that constitute life as we know it in conditions plausible for early Earth around 4 billion years ago. However, the rise of experimental work has led to many contradictory theories. Some scientists believe that life emerged in deep-sea hydrothermal vents, where the conditions provided […]

Top Picks

Key Takeaway: NASA’s Curiosity and Perseverance rover missions are investigating the planet’s evidence for life, known as its “biosignatures,” in unprecedented detail. The rovers are acting as extraterrestrial detectives, hunting for clues that life may have existed eons ago, including evidence of long-gone liquid surface water, life-sustaining minerals, and organic molecules. The Mars of today […]
Key Takeaway: Jonathan Haidt’s book, The Anxious Generation, calls for action to limit teenagers’ smartphone access and address the mental health crisis caused by the widespread use of smartphones. Haidt cites the “great rewiring” period from 2010 to 2015 as a time when adolescents’ neural systems were primed for anxiety and depression by daily smartphone […]
Key Takeaway: Concerns about AI’s potential roguehood and potential harm to privacy and dignity are a significant concern. AI’s algorithms, programmed by humans, are also biased and discriminatory. However, a psychologist’s research suggests that AI is a threat to making people less disciplined and skilled in making thoughtful decisions. Making thoughtful decisions involves understanding the […]
Key Takeaway: A study published in the Journal of Personality suggests that long-term single people can be secure and thriving, possibly due to their attachment style. The research found that 78% of singles were insecure, with 22% being secure. Secure singles are comfortable with intimacy and closeness in relationships, while anxious singles worry about rejection […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Login

Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics