Clarence Wee cherishes letterforms. He founded his calligraphy studio, Craft Varies in Singapore and hasn’t looked back.

What’s your story?
I am a calligrapher that founded Craft Varies, a studio based in Singapore specialising in calligraphy and handcrafted work, including handwritten invitations, envelopes, sign painting and calligraphic art pieces. Craft Varies works closely with commercial and personal clients to send customised messages to their intended recipients.
I discovered my passion for typography during the course of my education in design when I started to appreciate letterforms. This led to calligraphy. I have since dedicated my time to mastering calligraphy so as to appreciate letterforms in a hands on manner which I believe is worth cherishing.

What excites you most about your industry?
Learning and improving everyday.

What’s your connection to Asia?
I was born and raised in Singapore.

Craft Varies Logo Sample 3






Favourite city in Asia for business and why?
Singapore, because it seems like the economy is growing and there is slowly a growth and appreciation in art.

What’s the best piece of advice you ever received?
Think before you speak.

Who inspires you?
Herb Lubalin.

What have you just learnt recently that blew you away?
That the pyramids were most likely not used as tombs but a possible source of energy.

If you had your time again, what would you do differently?
Nothing. I know where I am is because of where I was and I’m contented to be where I am now.

How do you unwind?
Doing nothing.

Favourite Asian destination for relaxation? Why?
Japan. It inspires me.

Everyone in business should read this book:
I don’t read much. I think I’ve read less than a handful of books in my life!

Shameless plug for your business:
We do everything that is typography or lettering related. Anything with words or letters done, be it Invitations, envelopes, placecards, wedding designs, monogram designs, wedding vows, love letters, letters of condolences, business letters, thank you letters, congratulations letters, wood soldering / engraving services –  for things like wine bottles, whiskey bottles, champagne bottles for birthdays, anniversaries or retirement, business signs, logo types, glass signages, murals, cafe menus and more. You can see more on Instagram @craftvaries.

How can people connect with you?
Find us at, Instagram @craftvaries or Email: [email protected]

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnectsCallum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <>

Connect with Callum here:
Get his free ‘Asia Snapshot’ report from

Recently Published

Key Takeaway: Research shows that viewing dating profiles can influence our judgments, particularly in terms of facial attractiveness. Sequential effects, or “serial dependence,” are a type of bias in psychology that affects how we judge the current item. High similarity between faces leads to more assimilation, while low similarity produces less or even contrast. These […]
Key Takeaway: China’s national champions for semiconductor design and manufacturing, HiSilicon and Semiconductor Manufacturing International Corporation (SMIC), are making waves in Washington. Huawei’s launch of the Huawei Mate 60 smartphone in August 2023 showed that Chinese self-sufficiency in HiSilicon’s semiconductor design and SMIC’s manufacturing capabilities were catching up at an alarming pace. The US has […]

Top Picks

Key Takeaway: 13-year-old Willis Gibson became the first human to beat the original Nintendo version of Tetris, dedicating his win to his father. Most gamers are not lazy or mindless, with memorable achievements ranging from heroic to bizarre. Speedrunning, a popular gaming subculture, involves players optimizing routes and exploiting glitches to complete games in minutes. […]
Key Takeaway: Shared attention amplifies experiences and builds relationships, according to studies in various countries. Research shows that synchronous attention with others yields stronger memories, deeper emotions, and firmer motivations. This can be observed in labs across the US, Australia, Hungary, Germany, and Denmark. Shared attention can also build relationships across the political divide and […]
Key Takeaway: Disney has a rich musical legacy, with landmark films featuring musical numbers that remain household favourites today. The studio’s first sound film, Steamboat Willie, (1928), established Disney as the leading animation studio. The silent era of cinema (1923-1928) saw films without soundtracks but often accompanied by local organists or pianists. The Alice Comedies […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics