(This is one in a series of articles and interviews about conscious business leadership, which is about leaders creating and promoting workplaces of understanding, honesty, and compassion, for the betterment of their employees, their community, their organization and world.)

How does one individual make a true impact on a critical issue like global warming and the dangers it presents to our world? Well, one man from Hong Kong, David Yeung, is taking the lead by tackling one of the largest, and not most well-known threats to the planet: the lifestock industry.

In addition to the many hats he wears as an investor, philanthropist, best-selling author, columnist, and media host, David is the co-founder of Green Monday (http://www.greenmonday.org.hk/), a Hong Kong-based social enterprise group whose purpose is “to tackle climate change and global food insecurity by making low-carbon and sustainable living simple, viral and actionable.”

When he spoke at the recent Wisdom 2.0 Asia conference, which promotes conscious business leadership by bringing together top leaders in business, society and wisdom practices to explore how to lead most effectively in the digital age, David moved the crowd with a simple commitment: You don’t have to stop eating meat, just eat much less. Meat consumption has a higher form of ecological impact than any other behaviour of the modern world. So we can make a difference to the global warming issue, simply by our choice of food.
Making vegetables sexy and a call to action among the population takes not just a moral stance, it needs to be supported by a strong business proposition and a media savvy-ness, David has all three.

Marion: David, why did you start Green Monday?

Green Monday is a social enterprise that aims to combat climate change and global food insecurity issues with a platform that is simple, viral and actionable.  I founded Green Monday because I find that most people lack direction on how to help the environment, and don’t know that the choice is food is a simple yet impactful way to help the world.

Marion: What is the business case for Mindfulness in Green Monday. Why does Hong Kong need mindfulness?

HK people are among the most stressed people in the world.  Despite the material wealth, many people are suffering and are constantly discontented.  Mindfulness would be a great tool for them to rediscover their inner peace and happiness.

Marion: Green Monday should be for everyone – why?

Green Monday is for everyone because we all agree it is important to protect our planet and for the environment to be sustainable.  We simply create a platform that every corporation, academic institution and individual can join!

The Green Monday group includes a charitable organization to raise green awareness among restaurants, companies, academic institutions, and individuals; a consulting firm for providing custom green solutions to corporations; and a venture capital arm to invest in and promote green businesses and investors.
Want to help bring Green Monday to your country? Or have your own version of a Conscious Business Leadership Movement? Email us. We want to hear from you.

For more information about Green Monday, please see http://www.greenmonday.org.hk/

For more information about Wisdom 2.0 and upcoming events, please see http://www.wisdom2summit.com/

http://marionneubronner.com/
Contributor

Recently Published

In the fast-paced world of cryptocurrency, vast sums of money can be made or lost in the blink of an eye. In early November 2022, the second-largest cryptocurrency exchange, FTX, was valued at more than US$30 billion. By Nov. 14, FTX was in bankruptcy proceedings along with more than 100 companies connected to it. D. Brian Blank and Brandy Hadley are […]
Key Takeaways: The phenomenon of some fireflies’ flash synchrony has puzzled scientists for over a century. The phenomenon piqued the curiosity of many, including mathematicians Daniel Abrams and Steven Strogatz, who named it “chimera” In Greek mythology, the Chimera was a hybrid monster made of parts of incongruous animals – so a fitting name for […]

Top Picks

Key Takeaways: Albert Einstein’s theory of general relativity has been remarkably successful in describing the gravity of stars and planets. However, gaps in our understanding start to appear when we try to apply it to extremely small distances, where the laws of quantum mechanics operate. A new study, published in Nature Astronomy, has now tested […]
Key Takeaways: Digital money is a form of currency that uses computer networks to make payments. It is not the digital nature of cryptocurrencies that differentiate them from digital money, but how they ensure the ownership of digital property that mark them as transformational. The Counter Currency Laboratory, a new initiative based in the Department […]
Key Takeaways: For many people, Buddhism appears to be uniquely compatible with modern lifestyles and world views. Buddhist mindfulness has influenced many schools of contemporary psychology. Buddhist philosophy embraces constant change and the inherent impermanence of all things. The 19th century Burmese monk Ledi Sayadawtravelled the nation teaching meditation and founding study groups. The forms […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Latest Titles

Login

Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics