As co-owner of WOLFPAC Productions, Khairi Shah is “creating visuals, building friendships.”

What’s your story?
Basically, I am Khairi Shah, Co-Owner of WOLFPAC Productions, a low-cost video/photo production company. My partner and I started off this company in 2013, after creating a video for a TV show contestant, and realising, with our skills and potential, we can provide a service to people, with an aim not cripple them financially as well. Equipped with a background in Mass Communications and also the love for our local music scene, we started off conjuring music videos for up and coming local artists, providing them a platform, to boost their popularity and break further into the media world. Our goal, our aim, our motto was to provide a platform in terms of videography and photography for upcoming artists, talents, entrepreneurs, etc. We provide a low cost service to cater to these needs, so as not to cripple artists and deter them from reaching their goals.

What excites you most about your industry?
The most exciting thing about being in this industry is that we have freedom of creativity. The world is a drawing board and we are equipped with the tools to draw on it. Creativity is endless. It keeps us on our toes, thinking of new ways to pull in audiences, keeping up with the latest viral trends and executing those ideas. With social media being a powerful tool in this day and age, every video shot, every picture snapped, and edited, generates the excitement of sharing it online and awaiting for the reviews of how well, or badly, we have done.
That is exciting.

What’s your connection to Asia?
We are Singaporeans. I have a dream to be able to travel Asia to provide our services to the vast talents out there.

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Favourite city in Asia for business and why?
Singapore, definitely. Aside from us having a biased viewpoint and being Singaporean, Singapore provides us countless opportunities and different kinds of talents. Being multi-racial, we have worked with singers in the Malay, Chinese, Indian and English industries, all exposing us to different cultures and styles. Business here does not only gain us financially, it helps us culturally.

What’s the best piece of advice you ever received?
I would have to say the best I’ve had has been from one of Singapore’s best photographers, the winner of The New Paper’s The Big Shot, Mr Fandy Razak. “Always give back to society, even if it is in a small way. Without their support, there won’t be any business.”

And also my parents’ advice. The simplest yet strongest. “Stay humble. Stay a good person.” That helps a lot in times of need. To always have a sincere heart and good mind in business, in the good and bad times. Thanks mum and dad!

Who inspires you?
My very own mother. A strong lady who has supported this family for years, disciplined in her daily life, work and everything she does. A very caring person, even though I’ve been a pain since I was a kid. She’s got to where she is now with sincerity, discipline and hard work. That’s my aim. That’s my goal. No less.

What have you just learnt recently that blew you away?
Life is short. The recent plane crash involving a Brazilian team on their way to their first ever final in Columbia shocked and blew me away. Anything can happen anytime. Just got to live every moment.

If you had your time again, what would you do differently?
Nothing. I would change nothing. Everything I’ve been through, be it good or bad, has made me the person I am now. It has brought me back down to earth every time and keeps me grounded.

How do you unwind?
Music. I play music a lot. I write and record songs with friends.
Sport. I play sports, mainly soccer. Soccer has been a passion of mine since I was a kid. The field is a place where I get to blow off some steam, running and tackling, scoring goals and all. The euphoria of winning and sadness of losing, are all feelings that make life worth it.
Travelling. A time where I get to take photos at random, create videos and experience new lifestyles, cultures and awesome views.

Favourite Asian destination for relaxation? Why?
Phillippines. Cebu. It’s simply amazing and beautiful. Activities, the beaches, the mountains. I would go back there anytime.

Everyone in business should read this book:
It’s a little bit weird, but of all the books I’ve read,this book goes back to basics. Everyone should read it. It’s a must. It will definitely help you start your next move. “Steal Like An Artist” by Austin Kleon.

Shameless plug for your business:
“Creating visuals, building friendships.”
The media company for you!

How can people connect with you?
They can contact me via phone (+65 81680760) or email me at [email protected].

Twitter handle?
Twitter & Instagram at @wolfpacsg

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnectsCallum Laing invests and buys small businesses in a range of industries around Asia. He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries. He is a Director of, amongst others, Key Person of Influence. A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <>

Connect with Callum here:
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