ENTREPRENEURSHIP STRATEGY Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STARTUPS STRATEGY IKEA’s Best Selling Product Is Not Furniture Dave Chappelle has a moment in his Netflix special, Equanimity, where he gives the punchline to a joke at the very beginning — and still guarantees a laugh when you finally hear the joke. It got me thinking. Spoilers or not, some stories are so good, even if you know the ending, you’ll still want to […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Alyn Watkins, Founder of Bravera Alyn’s Platform Helps Businesses Attract New Customers and Helps Customers Stay Fit What’s your story?I’m originally from the valleys of South Wales, I am a passionate, unconventional, hard-worker that has never taken the easy path. I arrived in China without any Mandarin, worked three jobs while completing my master’s degree, managed nationwide “under-the-cap” mobile marketing […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Sebastien Lepez, Founder & CEO of Jolt Digital Sebastien Lepez Is Changing the Advertising Industry by Combining Humans + Technologies What’s your story?I spent 18 years working in Advertising and Marketing for corporate companies before finally making the leap of faith and following my dream of launching my own business: Jolt Digital. I worked for the biggest advertising companies (WPP, Omnicom, Interpublic) and […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP David Pagotto, Founder & Managing Director of SIXGUN David Pagotto’s SIXGUN, executes powerful search engine and social media marketing campaigns to targeted audiences, analyses the results in real-time to continually improve performance and ensure sustainable client business growth What’s your story?I’m the typical business owner whose interest in business began as a kid, and as high school progressed, I started importing goods from […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Abundance of Knowledge is the 21st Century’s Biggest Problem First of all, let us take a moment to get over the hypocrisy and irony behind me writing this story. I am asking you to stop doing something, and I hope to communicate that to you by doing the very thing I want you to stop doing. Just thinking about it makes my head explode. […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Kenneth Low, Co-Founder & COO of Club Alacarte Kenneth Low launched his own business because he loves a good challenge! What’s your story? I am an investment banker turned entrepreneur. I started Club Alacarte with two co-founders in 2017. Club Alacarte is a new dining membership application offering buy-1-get-1 privileges in Indonesia. I worked as a banker in New York and Hong Kong […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Rina Lim, Founder of Quirk Rina; putting the Quirk into marketing design solutions. What’s your story? After working for a couple of years as a designer, 2 of my friends got me to start an agency with them back when I was 23. I was almost coerced into it as unlike most entrepreneurs, I didn’t have the guts to just […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS The Brutal Truth about Marketing Your Software Product We tend to hear a lot about software industry success stories. But most of us mere mortals have to fail a few times before we learn enough to succeed. In this guest post William Echlin talks about the hard lessons he has learned about creating and selling software products. Probably, like you, I started developing […] Saving Bookmark this article Bookmarked
INTERVIEWS Marketing Mistakes Entrepreneurs Make When it comes to marketing, everyone wants to talk about the best ways to market or how to be a successful marketer. We tend to search for easy and proven ways. Why don’t we consider the basic marketing mistakes? No one can ever be a great marketer or, for that matter, any kind of an […] Saving Bookmark this article Bookmarked
Why Amazon Became So Successful Key Takeaway: Amazon with a market capitalization of over $1.5 trillion and net revenue of $386 billion in 2020. Customer Service and Convenience is one of the key factors that has contributed to its success. Amazon’s focus on customer service and convenience has played a major role in its success. Innovative Business Model is another […] Written by Andreas Lehmann January 16, 2023January 16, 2023 Saving Bookmark this article Bookmarked
Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub This article was originally published here: Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub Terence Clarke believes that everyone has the answers to life’s questions and, as a coach, it is for him to help them find them. What’s your story? Born in Ireland, I grew up in England and I’ve lived and studied […] Written by Callum Laing January 11, 2023January 11, 2023 Saving Bookmark this article Bookmarked
The Importance Of Ritual Key Takeaway: A “ritual” is a series of actions performed according to a prescribed order. They are often embedded in a larger symbolic system, such as religion or philosophy. The oldest evidence for ancient rituals is found at Mt Carmel in Israel, where a woman was buried 130,000 years ago. Rituals play an important role […] Written by Michelle Langley December 27, 2022December 27, 2022 Saving Bookmark this article Bookmarked
The Origin Of Christmas Trees Key Takeaways: The humble Christmas tree is emblematic of the growth of market economics and world trade. Who would have imagined that fir trees would be grown in Denmark especially for the export market, or that factories in China would produce plastic replicas? So, let’s climb on the sleigh and take a ride around this […] Written by François Lévêque December 24, 2022December 24, 2022 Saving Bookmark this article Bookmarked
The “Sunk Benefit” Fallacy Key Takeaways: When you work on a project with people and successfully solve a problem, you (rightly) feel proud and accomplished. If the project helped create some “thing” that will require further maintenance and attention, you’ll probably come to love (and hate) that system. Don’t be afraid to move on to the next task, always […] Written by Yonatan Zunger December 23, 2022December 23, 2022 Saving Bookmark this article Bookmarked
Why TikTok Might Be A Threat To Music Key Takeaways: Viral TikTok videos have meant success for new and established artists alike. The short-form video service has earned US$12 billion (£10.5 billion) in advertising revenue in 2022. Many of its most popular videos feature music – available to use for free – through its audio library. TikTok pays the “Big Three” record labels […] Written by Beth Klein December 22, 2022December 22, 2022 Saving Bookmark this article Bookmarked
Important Lessons From FTX’s Collapse Key Takeaways: Cryptocurrency exchanges are sometimes described as being like stock exchanges. But they are very different to the likes of the London or New York stock exchanges, which are highly regulated and serve a regulatory function. Cryptocurrency exchanges make money by helping “mum and dad” investors into the market. Seven of the world’s ten biggest crypto […] Written by Paul Mazzola December 19, 2022December 19, 2022 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
