CULTURE EDITOR'S PICK PSYCHOLOGY SOCIOLOGY The Price Of Love: Hidden Costs Of Modern Dating Key Takeaway: The average American spends $120,000 on romantic activities, leading to a significant amount of “dating debt” among millennials and Gen Z. This debt accumulation is attributed to the desire to signal status and the persuasive retail marketing of luxury as synonymous with love. Luxury brands like Gucci and Tiffany use strategic marketing tactics […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STRATEGY Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STARTUPS STRATEGY IKEA’s Best Selling Product Is Not Furniture Dave Chappelle has a moment in his Netflix special, Equanimity, where he gives the punchline to a joke at the very beginning — and still guarantees a laugh when you finally hear the joke. It got me thinking. Spoilers or not, some stories are so good, even if you know the ending, you’ll still want to […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Alyn Watkins, Founder of Bravera Alyn’s Platform Helps Businesses Attract New Customers and Helps Customers Stay Fit What’s your story?I’m originally from the valleys of South Wales, I am a passionate, unconventional, hard-worker that has never taken the easy path. I arrived in China without any Mandarin, worked three jobs while completing my master’s degree, managed nationwide “under-the-cap” mobile marketing […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Sebastien Lepez, Founder & CEO of Jolt Digital Sebastien Lepez Is Changing the Advertising Industry by Combining Humans + Technologies What’s your story?I spent 18 years working in Advertising and Marketing for corporate companies before finally making the leap of faith and following my dream of launching my own business: Jolt Digital. I worked for the biggest advertising companies (WPP, Omnicom, Interpublic) and […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP David Pagotto, Founder & Managing Director of SIXGUN David Pagotto’s SIXGUN, executes powerful search engine and social media marketing campaigns to targeted audiences, analyses the results in real-time to continually improve performance and ensure sustainable client business growth What’s your story?I’m the typical business owner whose interest in business began as a kid, and as high school progressed, I started importing goods from […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Abundance of Knowledge is the 21st Century’s Biggest Problem First of all, let us take a moment to get over the hypocrisy and irony behind me writing this story. I am asking you to stop doing something, and I hope to communicate that to you by doing the very thing I want you to stop doing. Just thinking about it makes my head explode. […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Kenneth Low, Co-Founder & COO of Club Alacarte Kenneth Low launched his own business because he loves a good challenge! What’s your story? I am an investment banker turned entrepreneur. I started Club Alacarte with two co-founders in 2017. Club Alacarte is a new dining membership application offering buy-1-get-1 privileges in Indonesia. I worked as a banker in New York and Hong Kong […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Rina Lim, Founder of Quirk Rina; putting the Quirk into marketing design solutions. What’s your story? After working for a couple of years as a designer, 2 of my friends got me to start an agency with them back when I was 23. I was almost coerced into it as unlike most entrepreneurs, I didn’t have the guts to just […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS The Brutal Truth about Marketing Your Software Product We tend to hear a lot about software industry success stories. But most of us mere mortals have to fail a few times before we learn enough to succeed. In this guest post William Echlin talks about the hard lessons he has learned about creating and selling software products. Probably, like you, I started developing […] Saving Bookmark this article Bookmarked
Understanding The Sunk Cost Fallacy Key Takeaway: The sunk cost fallacy is a common tendency where people make decisions based on past costs rather than current events or future events. This can lead to high-stakes decisions and can affect choices that have bigger consequences for our lives. For example, Bob might base his decision on the original price of a […] Written by Empirics Asia November 28, 2023November 28, 2023 Saving Bookmark this article Bookmarked
What Modern People Get Wrong About Stoicism Key Takeaway: Stoicism, a philosophical school popular in ancient Rome, is often associated with happiness and productivity. However, Stoic TikTok, a popular social media platform, often misinterprets its ideas. Stoicism was traditionally divided into three branches: ethics, physics, and logic. Stoic TikTok focuses on knowledge through reading quotations or practicing mental exercises, but it doesn’t […] Written by Matthew Duncombe November 27, 2023November 27, 2023 Saving Bookmark this article Bookmarked
Does Music Manipulate Our Memories? Key Takeaway: Studies in psychology are beginning to understand how music helps people remember films, scenes, and characters. Music can help us understand characters, create deeper emotional links, and create mood-congruency effects when the music and movie both make us feel the same way. Irony and mood-incongruity effects occur when music and movies make us […] Written by Empirics Asia November 21, 2023November 21, 2023 Saving Bookmark this article Bookmarked
The Secrets Of Our Mental Dictionary Key Takeaway: Your mental lexicon is a unique and personalized collection of words, influenced by your educational, professional, cultural, and other experiences. It varies in size from person to person and according to age, with the average American English speaker being around 42,000 words richer at 20 than at 60. The brain’s memory is dynamic […] Written by Empirics Asia November 20, 2023November 20, 2023 Saving Bookmark this article Bookmarked
Inside The Minds Of Magicians Key Takeaway: A study examining the mental health of magicians found that they exhibited similar traits to people with mental illnesses like schizophrenia and autism. Magicians, who both create and perform their own shows, require precision and technical skills to entertain the audience. They scored lower on nearly every psychotic symptom compared to the general […] Written by Gils Greengross November 16, 2023November 16, 2023 Saving Bookmark this article Bookmarked
How Netflix Has Been Growing Itself Key Takeaway: Netflix, a streaming giant, experienced a decline in subscribers in 2022 due to competition from Disney and Amazon Prime. However, it has since rebounded, adding 8.8 million subscribers in Q3 2023. The company’s success can be attributed to its international approach, with over 70% of its subscribers coming from outside the US. It […] Written by Jean Chalaby November 15, 2023November 15, 2023 Saving Bookmark this article Bookmarked
Is Time Travel Possible? Key Takeaway: Time travel, the idea of moving between different points in time, has been a popular fantasy for centuries. However, the question of whether time is reversible remains unresolved in science. The second law of thermodynamics suggests that the universe can either remain the same or become more disordered over time. Albert Einstein’s theory […] Written by Adi Foord November 14, 2023November 14, 2023 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked