Marketing Campaigns

  1. Business & Economics
  2. Editor's Pick
  3. Entrepreneurship
  4. Startups
  5. Strategy
Dave Chappelle has a moment in his Netflix special, Equanimity, where he gives the punchline to a joke at the very beginning — and still guarantees a laugh when you finally hear the joke. It got me thinking. Spoilers or not, some stories are so good, even if you know the ending, you’ll still want to […]
  1. Callum Connects
  2. Entrepreneurship
  3. Interviews
Alyn’s Platform Helps Businesses Attract New Customers and Helps Customers Stay Fit What’s your story?I’m originally from the valleys of South Wales, I am a passionate, unconventional, hard-worker that has never taken the easy path. I arrived in China without any Mandarin, worked three jobs while completing my master’s degree, managed nationwide “under-the-cap” mobile marketing […]
  1. Callum Connects
  2. Entrepreneurship
  3. Interviews
Sebastien Lepez Is Changing the Advertising Industry by Combining Humans + Technologies What’s your story?I spent 18 years working in Advertising and Marketing for corporate companies before finally making the leap of faith and following my dream of launching my own business: Jolt Digital.  I worked for the biggest advertising companies (WPP, Omnicom, Interpublic) and […]
  1. Entrepreneurship
David Pagotto’s SIXGUN, executes powerful search engine and social media marketing campaigns to targeted audiences, analyses the results in real-time to continually improve performance and ensure sustainable client business growth What’s your story?I’m the typical business owner whose interest in business began as a kid, and as high school progressed, I started importing goods from […]
  1. Callum Connects
  2. Entrepreneurship
  3. Interviews
Kenneth Low launched his own business because he loves a good challenge! What’s your story? I am an investment banker turned entrepreneur. I started Club Alacarte with two co-founders in 2017. Club Alacarte is a new dining membership application offering buy-1-get-1 privileges in Indonesia. I worked as a banker in New York and Hong Kong […]

Recently Published

A few days ago, thanks to my algorithmic recommendations — not from the sources I usually read, but selected on the basis of subject matter of interest to me — I came across an article about a 57-year-old American who after being released following a 37-year jail term, was asked about his impressions of something as commonplace as a smartphone, or the […]

Top Picks

The Wall Street Journal reports that Microsoft is talking to Discord about acquiring the social audio company created in 2015, that has more than 250 million users and has so far focused primarily on creating communities of video game fans. The trigger for these talks has been the surprise success of Clubhouse, which is even smaller than Discord, but […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Login

Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics