Marketing Campaigns

  1. CULTURE
  2. EDITOR'S PICK
  3. PSYCHOLOGY
  4. SOCIOLOGY
Key Takeaway: The average American spends $120,000 on romantic activities, leading to a significant amount of “dating debt” among millennials and Gen Z. This debt accumulation is attributed to the desire to signal status and the persuasive retail marketing of luxury as synonymous with love. Luxury brands like Gucci and Tiffany use strategic marketing tactics […]
  1. CALLUM CONNECTS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
Alynโ€™s Platform Helps Businesses Attract New Customers and Helps Customers Stay Fit What’s your story?Iโ€™m originally from the valleys of South Wales, I am a passionate, unconventional, hard-worker that has never taken the easy path. I arrived in China without any Mandarin, worked three jobs while completing my master’s degree, managed nationwide โ€œunder-the-capโ€ mobile marketing […]
  1. CALLUM CONNECTS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
Sebastien Lepez Is Changing the Advertising Industry by Combining Humans + Technologies What’s your story?I spent 18 years working in Advertising and Marketing for corporate companies before finally making the leap of faith and following my dream of launching my own business: Jolt Digital.  I worked for the biggest advertising companies (WPP, Omnicom, Interpublic) and […]
  1. ENTREPRENEURSHIP
David Pagottoโ€™s SIXGUN, executes powerful search engine and social media marketing campaigns to targeted audiences, analyses the results in real-time to continually improve performance and ensure sustainable client business growth What’s your story?I’m the typical business owner whose interest in business began as a kid, and as high school progressed, I started importing goods from […]

Recently Published

Key Takeaway: NASA’s Curiosity and Perseverance rover missions are investigating the planet’s evidence for life, known as its “biosignatures,” in unprecedented detail. The rovers are acting as extraterrestrial detectives, hunting for clues that life may have existed eons ago, including evidence of long-gone liquid surface water, life-sustaining minerals, and organic molecules. The Mars of today […]
Key Takeaway: Jonathan Haidt’s book, The Anxious Generation, calls for action to limit teenagers’ smartphone access and address the mental health crisis caused by the widespread use of smartphones. Haidt cites the “great rewiring” period from 2010 to 2015 as a time when adolescents’ neural systems were primed for anxiety and depression by daily smartphone […]

Top Picks

Key Takeaway: A project involving archaeologists, astronomers, and photographers from English Heritage, Oxford, Leicester, and Bournemouth universities, as well as the Royal Astronomical Society, aims to study the lunar alignment at Stonehenge. The project aims to identify the layout of certain stones and the major lunar standstill, which occurs when the northernmost and southernmost moonrises […]
Key Takeaway: A study has found that humble leaders can become more promotable by growing others through a “humility route”. Human capital theory suggests that employees’ value can be enhanced by investing in their knowledge, skills, and abilities. Humble leaders focus on the learning and growth of their followers, creating human capital value for themselves. […]

Trending

I highly recommend reading the McKinsey Global Instituteโ€™s new report, โ€œReskilling China: Transforming The Worldโ€™s Largest Workforce Into Lifelong Learnersโ€, which focuses on the countryโ€™s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

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