Marketing Campaigns

  1. CALLUM CONNECTS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
Alyn’s Platform Helps Businesses Attract New Customers and Helps Customers Stay Fit What’s your story?I’m originally from the valleys of South Wales, I am a passionate, unconventional, hard-worker that has never taken the easy path. I arrived in China without any Mandarin, worked three jobs while completing my master’s degree, managed nationwide “under-the-cap” mobile marketing […]
  1. CALLUM CONNECTS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
Sebastien Lepez Is Changing the Advertising Industry by Combining Humans + Technologies What’s your story?I spent 18 years working in Advertising and Marketing for corporate companies before finally making the leap of faith and following my dream of launching my own business: Jolt Digital.  I worked for the biggest advertising companies (WPP, Omnicom, Interpublic) and […]
  1. ENTREPRENEURSHIP
David Pagotto’s SIXGUN, executes powerful search engine and social media marketing campaigns to targeted audiences, analyses the results in real-time to continually improve performance and ensure sustainable client business growth What’s your story?I’m the typical business owner whose interest in business began as a kid, and as high school progressed, I started importing goods from […]

Recently Published

Key Takeaway China’s decision-making calendar is structured with key moments when it makes plans for its economic and political future. These include two sessions, study sessions of the politburo, and the declaration of President Xi Jinping’s third term as general secretary. The Chinese political calendar features seven plenary sessions to establish a unified vision for […]

Top Picks

Key Takeaway: Standards of beauty have been embedded in different cultures since time immemorial, often based on binary notions of idealised forms of femininity or masculinity. Eleanor Janega’s book explores medieval women’s social roles to consider the ways that women’s roles have and haven’t changed. Religious women in the middle ages used weaponised beauty to […]
Key Takeaway: Authenticity is important for both individuals and society, as it is a social glue that reinforces trust. People need to reexamine and recalibrate how authenticity is judged. Social science offers guidance on what makes something feel authentic. George Newman found three dimensions of authenticity: historical authenticity, categorical authenticity, and values and beliefs. Generative […]
Key Takeaway: Buzzfeed News has announced it will shut its award-winning news division for good, laying off 60 journalists. This is bad news for those involved and a tragedy for the wider digital news media, as it produced hard-edged, scoop-heavy journalism. Media companies sought to emulate Buzzfeed’s irreverent and flippant style, but its quality journalism […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

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