ENTREPRENEURSHIP STRATEGY Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STARTUPS STRATEGY IKEA’s Best Selling Product Is Not Furniture Dave Chappelle has a moment in his Netflix special, Equanimity, where he gives the punchline to a joke at the very beginning — and still guarantees a laugh when you finally hear the joke. It got me thinking. Spoilers or not, some stories are so good, even if you know the ending, you’ll still want to […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Alyn Watkins, Founder of Bravera Alyn’s Platform Helps Businesses Attract New Customers and Helps Customers Stay Fit What’s your story?I’m originally from the valleys of South Wales, I am a passionate, unconventional, hard-worker that has never taken the easy path. I arrived in China without any Mandarin, worked three jobs while completing my master’s degree, managed nationwide “under-the-cap” mobile marketing […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Sebastien Lepez, Founder & CEO of Jolt Digital Sebastien Lepez Is Changing the Advertising Industry by Combining Humans + Technologies What’s your story?I spent 18 years working in Advertising and Marketing for corporate companies before finally making the leap of faith and following my dream of launching my own business: Jolt Digital. I worked for the biggest advertising companies (WPP, Omnicom, Interpublic) and […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP David Pagotto, Founder & Managing Director of SIXGUN David Pagotto’s SIXGUN, executes powerful search engine and social media marketing campaigns to targeted audiences, analyses the results in real-time to continually improve performance and ensure sustainable client business growth What’s your story?I’m the typical business owner whose interest in business began as a kid, and as high school progressed, I started importing goods from […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Abundance of Knowledge is the 21st Century’s Biggest Problem First of all, let us take a moment to get over the hypocrisy and irony behind me writing this story. I am asking you to stop doing something, and I hope to communicate that to you by doing the very thing I want you to stop doing. Just thinking about it makes my head explode. […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Kenneth Low, Co-Founder & COO of Club Alacarte Kenneth Low launched his own business because he loves a good challenge! What’s your story? I am an investment banker turned entrepreneur. I started Club Alacarte with two co-founders in 2017. Club Alacarte is a new dining membership application offering buy-1-get-1 privileges in Indonesia. I worked as a banker in New York and Hong Kong […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Rina Lim, Founder of Quirk Rina; putting the Quirk into marketing design solutions. What’s your story? After working for a couple of years as a designer, 2 of my friends got me to start an agency with them back when I was 23. I was almost coerced into it as unlike most entrepreneurs, I didn’t have the guts to just […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS The Brutal Truth about Marketing Your Software Product We tend to hear a lot about software industry success stories. But most of us mere mortals have to fail a few times before we learn enough to succeed. In this guest post William Echlin talks about the hard lessons he has learned about creating and selling software products. Probably, like you, I started developing […] Saving Bookmark this article Bookmarked
INTERVIEWS Marketing Mistakes Entrepreneurs Make When it comes to marketing, everyone wants to talk about the best ways to market or how to be a successful marketer. We tend to search for easy and proven ways. Why don’t we consider the basic marketing mistakes? No one can ever be a great marketer or, for that matter, any kind of an […] Saving Bookmark this article Bookmarked
How China Makes Economic Plans Key Takeaway China’s decision-making calendar is structured with key moments when it makes plans for its economic and political future. These include two sessions, study sessions of the politburo, and the declaration of President Xi Jinping’s third term as general secretary. The Chinese political calendar features seven plenary sessions to establish a unified vision for […] Written by Mark Greeven May 24, 2023May 24, 2023 Saving Bookmark this article Bookmarked
The Science Of Cringe Key Takeaway Cringe is a physical and emotional emotion that can help people better understand themselves and one another. A recent study showed that cringe-filled entertainment can actually help people better understand themselves and one another. The study found that binge-watching a show with cringeworthy moments can be therapeutic, as it reminds us of the […] Written by Anuja Anil Pradhan May 23, 2023May 23, 2023 Saving Bookmark this article Bookmarked
The Concept Of Beauty In The Middle Ages Key Takeaway: Standards of beauty have been embedded in different cultures since time immemorial, often based on binary notions of idealised forms of femininity or masculinity. Eleanor Janega’s book explores medieval women’s social roles to consider the ways that women’s roles have and haven’t changed. Religious women in the middle ages used weaponised beauty to […] Written by Empirics Asia May 5, 2023May 5, 2023 Saving Bookmark this article Bookmarked
What It Means To Be Authentic In The Age Of A.I. Key Takeaway: Authenticity is important for both individuals and society, as it is a social glue that reinforces trust. People need to reexamine and recalibrate how authenticity is judged. Social science offers guidance on what makes something feel authentic. George Newman found three dimensions of authenticity: historical authenticity, categorical authenticity, and values and beliefs. Generative […] Written by Victor Lee May 3, 2023May 3, 2023 Saving Bookmark this article Bookmarked
The Importance Of Solitude Key Takeaway: Solitude is different from loneliness, as it can be found in public spaces and can have a positive impact on our daily mood. It can help us deal with feelings of frustration, agitation or anger. Spending time alone can be difficult and lonely, so it is important to have something to do during […] Written by Thuy-vy Nguyen May 2, 2023May 2, 2023 Saving Bookmark this article Bookmarked
The Future Of Digital Journalism After BuzzFeed Key Takeaway: Buzzfeed News has announced it will shut its award-winning news division for good, laying off 60 journalists. This is bad news for those involved and a tragedy for the wider digital news media, as it produced hard-edged, scoop-heavy journalism. Media companies sought to emulate Buzzfeed’s irreverent and flippant style, but its quality journalism […] Written by Sean Dodson May 1, 2023May 1, 2023 Saving Bookmark this article Bookmarked
Will The Earth Last Forever? Key Takeaway: The Earth formed from a nebula 4.6 billion years ago, and the atmosphere of the early Earth was not oxygen-rich. Cyanobacteria were the first organisms to produce oxygen, and humans emerged 200,000-2 million years ago. The Sun provides energy and plants for food and oxygen. The Earth’s surface is constantly changing, leading to […] Written by Shichun Huang April 20, 2023April 20, 2023 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
