Marketing Campaigns

  1. CULTURE
  2. EDITOR'S PICK
  3. PSYCHOLOGY
  4. SOCIOLOGY
Key Takeaway: The average American spends $120,000 on romantic activities, leading to a significant amount of “dating debt” among millennials and Gen Z. This debt accumulation is attributed to the desire to signal status and the persuasive retail marketing of luxury as synonymous with love. Luxury brands like Gucci and Tiffany use strategic marketing tactics […]
  1. CALLUM CONNECTS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
Alyn’s Platform Helps Businesses Attract New Customers and Helps Customers Stay Fit What’s your story?I’m originally from the valleys of South Wales, I am a passionate, unconventional, hard-worker that has never taken the easy path. I arrived in China without any Mandarin, worked three jobs while completing my master’s degree, managed nationwide “under-the-cap” mobile marketing […]
  1. CALLUM CONNECTS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
Sebastien Lepez Is Changing the Advertising Industry by Combining Humans + Technologies What’s your story?I spent 18 years working in Advertising and Marketing for corporate companies before finally making the leap of faith and following my dream of launching my own business: Jolt Digital.  I worked for the biggest advertising companies (WPP, Omnicom, Interpublic) and […]
  1. ENTREPRENEURSHIP
David Pagotto’s SIXGUN, executes powerful search engine and social media marketing campaigns to targeted audiences, analyses the results in real-time to continually improve performance and ensure sustainable client business growth What’s your story?I’m the typical business owner whose interest in business began as a kid, and as high school progressed, I started importing goods from […]

Recently Published

Key Takeaway: Stoicism, a philosophical school popular in ancient Rome, is often associated with happiness and productivity. However, Stoic TikTok, a popular social media platform, often misinterprets its ideas. Stoicism was traditionally divided into three branches: ethics, physics, and logic. Stoic TikTok focuses on knowledge through reading quotations or practicing mental exercises, but it doesn’t […]

Top Picks

Key Takeaway: Studies in psychology are beginning to understand how music helps people remember films, scenes, and characters. Music can help us understand characters, create deeper emotional links, and create mood-congruency effects when the music and movie both make us feel the same way. Irony and mood-incongruity effects occur when music and movies make us […]
Key Takeaway: A study examining the mental health of magicians found that they exhibited similar traits to people with mental illnesses like schizophrenia and autism. Magicians, who both create and perform their own shows, require precision and technical skills to entertain the audience. They scored lower on nearly every psychotic symptom compared to the general […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

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