ENTREPRENEURSHIP STRATEGY Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STARTUPS STRATEGY IKEA’s Best Selling Product Is Not Furniture Dave Chappelle has a moment in his Netflix special, Equanimity, where he gives the punchline to a joke at the very beginning — and still guarantees a laugh when you finally hear the joke. It got me thinking. Spoilers or not, some stories are so good, even if you know the ending, you’ll still want to […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Alyn Watkins, Founder of Bravera Alyn’s Platform Helps Businesses Attract New Customers and Helps Customers Stay Fit What’s your story?I’m originally from the valleys of South Wales, I am a passionate, unconventional, hard-worker that has never taken the easy path. I arrived in China without any Mandarin, worked three jobs while completing my master’s degree, managed nationwide “under-the-cap” mobile marketing […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Sebastien Lepez, Founder & CEO of Jolt Digital Sebastien Lepez Is Changing the Advertising Industry by Combining Humans + Technologies What’s your story?I spent 18 years working in Advertising and Marketing for corporate companies before finally making the leap of faith and following my dream of launching my own business: Jolt Digital. I worked for the biggest advertising companies (WPP, Omnicom, Interpublic) and […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP David Pagotto, Founder & Managing Director of SIXGUN David Pagotto’s SIXGUN, executes powerful search engine and social media marketing campaigns to targeted audiences, analyses the results in real-time to continually improve performance and ensure sustainable client business growth What’s your story?I’m the typical business owner whose interest in business began as a kid, and as high school progressed, I started importing goods from […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Abundance of Knowledge is the 21st Century’s Biggest Problem First of all, let us take a moment to get over the hypocrisy and irony behind me writing this story. I am asking you to stop doing something, and I hope to communicate that to you by doing the very thing I want you to stop doing. Just thinking about it makes my head explode. […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Kenneth Low, Co-Founder & COO of Club Alacarte Kenneth Low launched his own business because he loves a good challenge! What’s your story? I am an investment banker turned entrepreneur. I started Club Alacarte with two co-founders in 2017. Club Alacarte is a new dining membership application offering buy-1-get-1 privileges in Indonesia. I worked as a banker in New York and Hong Kong […] Saving Bookmark this article Bookmarked
CALLUM CONNECTS ENTREPRENEURSHIP INTERVIEWS Rina Lim, Founder of Quirk Rina; putting the Quirk into marketing design solutions. What’s your story? After working for a couple of years as a designer, 2 of my friends got me to start an agency with them back when I was 23. I was almost coerced into it as unlike most entrepreneurs, I didn’t have the guts to just […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP STARTUPS The Brutal Truth about Marketing Your Software Product We tend to hear a lot about software industry success stories. But most of us mere mortals have to fail a few times before we learn enough to succeed. In this guest post William Echlin talks about the hard lessons he has learned about creating and selling software products. Probably, like you, I started developing […] Saving Bookmark this article Bookmarked
INTERVIEWS Marketing Mistakes Entrepreneurs Make When it comes to marketing, everyone wants to talk about the best ways to market or how to be a successful marketer. We tend to search for easy and proven ways. Why don’t we consider the basic marketing mistakes? No one can ever be a great marketer or, for that matter, any kind of an […] Saving Bookmark this article Bookmarked
The Secret Trouble Of Disney The family-friendly, controversy-averse Walt Disney Co. has walked into the buzz saw of the American culture wars, version 2022. In April, officials at Disney objected to a Florida law prohibiting instruction in sexual orientation and gender identity in kindergarten through third grade. Florida Gov. Ron DeSantis responded by signing a bill revoking Disney’s self-governing status, a unique arrangement […] Written by Thomas Doherty May 13, 2022May 13, 2022 Saving Bookmark this article Bookmarked
TJ Neathery – Founder & CEO Best and Niche Marketing This article was originally published here: TJ Neathery – Founder & CEO Best and Niche Marketing Being a storyteller who constantly asks why has led TJ Neathery into a career in marketing. What’s your story? I’ve always been fascinated with connecting people through storytelling. My academic journey led me through film studies toward an MFA […] Written by Callum Laing May 13, 2022May 13, 2022 Saving Bookmark this article Bookmarked
5 Ways Big Data Is Changing The World The primitive era had land — rich wilderness upon which the first civilizations were built. The industrial era had giant steel machines capable of carrying humans across the globe to expand our influence. And what about this age? What will we use to change the world? The answer, of course, is data. Information made of […] Written by Ella Alderson May 12, 2022May 12, 2022 Saving Bookmark this article Bookmarked
The Definition Of Living Who am I? It seems like such a simple question. Most of us wouldn’t hesitate. We would answer by referencing our cardinal points of orientation—things most of us will tell you “define a life”. We give them labels to point toward our lineage, contexts and shared rituals. The most powerful of these identity-givers are our […] Written by Anthony Fieldman May 10, 2022May 10, 2022 Saving Bookmark this article Bookmarked
Uncovering One Of A.I.’s Deepest Mysteries The black box problem is a profound mystery surrounding AI. It says that we may understand the input, we may understand the output, but the AI’s decision-making process which bridges these two is a black box we can’t seem to peer inside. When given the task of helping diagnose patients, for example, why might an […] Written by Ella Alderson May 9, 2022May 9, 2022 Saving Bookmark this article Bookmarked
Rethinking Education The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. Its prime accomplishment was the expansion of our ability to abstract the world. Until then, pragmatism reigned, limiting most people’s thoughts and interactions primarily because we lacked the tools to extrapolate information, to wield it for things that lay beyond obvious […] Written by Anthony Fieldman March 2, 2022March 2, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
