Marketing Campaigns

  1. CULTURE
  2. EDITOR'S PICK
  3. PSYCHOLOGY
  4. SOCIOLOGY
Key Takeaway: The average American spends $120,000 on romantic activities, leading to a significant amount of “dating debt” among millennials and Gen Z. This debt accumulation is attributed to the desire to signal status and the persuasive retail marketing of luxury as synonymous with love. Luxury brands like Gucci and Tiffany use strategic marketing tactics […]
  1. CALLUM CONNECTS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
Alyn’s Platform Helps Businesses Attract New Customers and Helps Customers Stay Fit What’s your story?I’m originally from the valleys of South Wales, I am a passionate, unconventional, hard-worker that has never taken the easy path. I arrived in China without any Mandarin, worked three jobs while completing my master’s degree, managed nationwide “under-the-cap” mobile marketing […]
  1. CALLUM CONNECTS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
Sebastien Lepez Is Changing the Advertising Industry by Combining Humans + Technologies What’s your story?I spent 18 years working in Advertising and Marketing for corporate companies before finally making the leap of faith and following my dream of launching my own business: Jolt Digital.  I worked for the biggest advertising companies (WPP, Omnicom, Interpublic) and […]
  1. ENTREPRENEURSHIP
David Pagotto’s SIXGUN, executes powerful search engine and social media marketing campaigns to targeted audiences, analyses the results in real-time to continually improve performance and ensure sustainable client business growth What’s your story?I’m the typical business owner whose interest in business began as a kid, and as high school progressed, I started importing goods from […]

Recently Published

Key Takeaway: The consumption of avocados has tripled from 2001 to 2020, with 90% grown in the southwest Mexican state of Michoacán. However, this intensive avocado production is causing significant environmental damage. Monoculture, which introduces homogeneous, high-yielding plant varieties, leads growers to abandon native crops, making the local ecosystem more vulnerable to threats such as […]
Key Takeaway: Archaeologists often find historical objects to be intriguing and fascinating. Some of these objects include carved stone balls, Roman dodecahedra, Neolithic chalk drums, bronze age “lock-rings,” and Romano-British cosmetic grinders. Neolithic stone balls, found predominantly in Scotland, are sculpted and have been a source of debate. Roman dodecahedra, found in Britain, are finely […]

Top Picks

Key Takeaway: The global demand for critical minerals, particularly lithium, is increasing rapidly to meet clean energy and de-carbonisation objectives. Africa hosts substantial resources of these minerals, leading foreign mining companies to invest in exploration and acquire mining licenses. The critical minerals market doubled in five years, reaching US$320 billion in 2022. The demand is […]
Key Takeaway: Oscar nominees Cillian Murphy and Bradley Cooper are gaining attention for their performances and preparation methods. Murphy lost 20 pounds and practiced fake cigarettes to mimic Oppenheimer’s appearance, while Cooper spent six years training in conducting. Method acting, a psychological approach, is often used to make characters seem more real and believable. However, […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

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