Marketing Campaigns

  1. CULTURE
  2. EDITOR'S PICK
  3. PSYCHOLOGY
  4. SOCIOLOGY
Key Takeaway: The average American spends $120,000 on romantic activities, leading to a significant amount of “dating debt” among millennials and Gen Z. This debt accumulation is attributed to the desire to signal status and the persuasive retail marketing of luxury as synonymous with love. Luxury brands like Gucci and Tiffany use strategic marketing tactics […]
  1. CALLUM CONNECTS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
Alyn’s Platform Helps Businesses Attract New Customers and Helps Customers Stay Fit What’s your story?I’m originally from the valleys of South Wales, I am a passionate, unconventional, hard-worker that has never taken the easy path. I arrived in China without any Mandarin, worked three jobs while completing my master’s degree, managed nationwide “under-the-cap” mobile marketing […]
  1. CALLUM CONNECTS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
Sebastien Lepez Is Changing the Advertising Industry by Combining Humans + Technologies What’s your story?I spent 18 years working in Advertising and Marketing for corporate companies before finally making the leap of faith and following my dream of launching my own business: Jolt Digital.  I worked for the biggest advertising companies (WPP, Omnicom, Interpublic) and […]
  1. ENTREPRENEURSHIP
David Pagotto’s SIXGUN, executes powerful search engine and social media marketing campaigns to targeted audiences, analyses the results in real-time to continually improve performance and ensure sustainable client business growth What’s your story?I’m the typical business owner whose interest in business began as a kid, and as high school progressed, I started importing goods from […]

Recently Published

Key Takeaway: Honey bees, originally tropical insects, evolved complex nest-choosing patterns 600,000 years ago to survive cold climates. However, research into honey bee pressures and behavior rarely takes into account these nest preferences. Researchers have found that tree nests lose less heat than conventional hives and that features of man-made hives inserted for convenience increase […]

Top Picks

Key Takeaway: A study has found that our memory helps us learn from experiences and develop new knowledge by integrating and updating information. Memory can forge inferred connections beyond direct experiences, which can sometimes lead to false inferences. The study found that people may prioritize information from liked sources more than those from disliked ones, […]
Key Takeaway: OpenAI CEO Sam Altman sparked controversy by referencing the 2013 movie “Her” to highlight the novelty of ChatGPT’s latest iteration. Actor Scarlett Johansson accused the company of improperly using her voice after she spurned their offer to make her the voice of ChatGPT’s new virtual assistant. This highlights the “sci-fi feedback loop,” which […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

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