Agnes Designs Organic Vegetable Gardens In Urban Spaces

What’s your story?
I left my job as a geologist six years ago and started a new journey in farming. Working as a geologist is not a very eco-friendly job because construction always requires tree removal and causes a lot of pollution. I made this transition because I felt geology did not align with my desire to live and promote a sustainable lifestyle. There are thousands of ways to be eco-friendly, but vegetable gardening has always been an interest of mine. I began by working for local organic farms and took relevant courses to learn the intricacies of organic farming.

Living in a metropolis like Hong Kong, citizens are often too busy to pay attention to what they eat, or where their food comes from and how it is grown. Yet, food is an essential part of our lives, so I started Grow Something, to make it easy for busy urbanites to grow their own vegetables at home.

What excites you most about your industry?
Urban farming is commonplace in western countries but it is still developing in Hong Kong. I am truly excited about its potential. Although the land is expensive in Hong Kong, there is still available space for greening. And the greening we do, not only grows ornamental plants, but also edible organic vegetables that can supply a neighborhood.

What’s your connection to Asia?
I was born and raised in Hong Kong so I want to “Grow Something” for Hong Kong.

Favorite city in Asia for business and why?
Hong Kong because of its efficiency and resources for startup businesses.

What’s the best piece of advice you ever received?
To me, “just do it” is more than the slogan of a sportswear brand. Sometimes I can overthink a new idea, and then I will tell myself, “just to it.” You will never know whether something works until you try.

Who inspires you?
Traditional farming wisdom really inspires me.

What have you just learned recently that blew you away?
About 90% of our food in Hong Kong is imported. Local vegetable supplies only account for 1.8% of the city’s vegetable consumption (Hong Kong Agriculture, Fisheries and Conservation Department, 2018).

If you had your time again, what would you do differently?
I would like to have started learning about urban farming earlier.

How do you unwind?
Farm work helps me relax. Watching the plants grow day by day is very therapeutic.

Favorite Asian destination for relaxation? Why?
Taiwan because of the diversity of its landscape and the delicious street food.

Everyone in business should read this book:
“Traction: How Any Startup Can Achieve Explosive Customer Growth,” by Gabriel Weinberg and Justin Mares.

Shameless plug for your business:

  • Fresh Harvest
    A simple set-up enables users to harvest the freshest organic vegetables at home.
  • Low Carbon
    Growing your own food reduces the consumption of imported food, which lightens our carbon footprint.
  • Sustainable
    Grow only seasonal vegetables and apply only natural fertilizers to keep our earth healthy. Find out more:

How can people connect with you?
Email: [email protected]

This interview is part of the ‘Callum Connects’ series of more than 1000 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built, and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder and CEO of MBH Corporation PLC. He is the author of three best-selling books ‘Progressive Partnerships’, ‘Agglomerate’, and ‘Entrepreneurial Investing’.

Connect with Callum on Twitter and LinkedIn
Download free copies of his books at

Recently Published

Key Takeaway: A quality photograph can be influenced by six dimensions: production and presentation, technical aspects, who or what is shown, composition, psycho-physiological, and narrative. Production and presentation factors include factors in front and behind the lens, such as comfort, awareness of being observed, viewing size and context, and technical aspects like exposure, focus, and […]
Key Takeaway: The metaverse, an informational and experiential technology, is transforming religious experiences. It allows users to interact in virtual reality (VR) environments, deepening their sense of belonging and allowing them to listen to others, select texts, empathize with others, and share aspects of well-being. The metaverse has already attracted religious users, with Second Life […]

Top Picks

Key Takeaway: NASA’s Curiosity and Perseverance rover missions are investigating the planet’s evidence for life, known as its “biosignatures,” in unprecedented detail. The rovers are acting as extraterrestrial detectives, hunting for clues that life may have existed eons ago, including evidence of long-gone liquid surface water, life-sustaining minerals, and organic molecules. The Mars of today […]
Key Takeaway: Jonathan Haidt’s book, The Anxious Generation, calls for action to limit teenagers’ smartphone access and address the mental health crisis caused by the widespread use of smartphones. Haidt cites the “great rewiring” period from 2010 to 2015 as a time when adolescents’ neural systems were primed for anxiety and depression by daily smartphone […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics