For this entrepreneur it is the thrill of starting a new business which drives him. Alexandre Pini work travelled the world, researching business ideas and settled in Singapore to launch his venture, Braseiro.

What’s your story?
My name is Alexandre Pini, I’m 26 years old and the founder of Braseiro.
After graduating from engineering school in France, I travelled all over the world for a year, to meet entrepreneurs and discover new business ideas. On this journey, I worked everywhere to finance this project, and the easiest jobs to find were in restaurants as a dishwasher or kitchen helper. It was during this time, I fell in love with Singapore and learnt a lot about myself. So I decided to match my passions with my business acumen and to launch Braseiro.

What excites you most about your industry?
I like the restaurant industry for its proximity to the customers and its challenges. I am more passionate about the business side of things than by the food and beverages sector (F&B). I like the thrill of starting a company from nothing, doing my best to make it successful and then jumping into the next one.

What’s your connection to Asia?
I discovered Singapore a few years ago during an internship with my school in France.


Favourite city in Asia for business and why?
Singapore, for it’s dynamic work culture. I think you can do business anywhere in the world, the moment you feel personally comfortable with the place.

What’s the best piece of advice you ever received?
To learn swimming you have to jump off the diving board.

Who inspires you?
Richard Branson, Will Smith, Sofiane Pamart.

If you had your time again, what would you do differently?
All my mistakes have helped me to progress, so if I had my time again, I would do exactly the same thing. All experiments deserve to be lived.

How do you unwind?
Nice food, travel and a muay thaï.

Favourite Asian destination for relaxation? Why?
Bintan, for its proximity to Singapore . Also it has many amazing, small unknown places throughout.

Everyone in business should read this book:
It’s not only for business but I recommend, Paulo Coelho’s L’alchimiste.

Shameless plug for your business:
Braseiro – Great steaks & homemade fries
333 Joo Chiat Road, Singapore

How can people connect with you?
Facebook: Alexandre Pini
Email: [email protected]

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:


Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <>

Connect with Callum here:
Get his free ‘Asia Snapshot’ report from

Recently Published

Key Takeaway: Recent neuroscience research suggests that popular strategies to control dopamine are based on an overly narrow view of its function. Dopamine is a neurotransmitter in the brain that tracks reactions to rewards, such as food, sex, money, or answering a question correctly. There are many types of dopamine neurons located in the uppermost […]
Key Takeaway: NASA’s independent study team released a report on UFOs, describing them as UAPs (unidentified anomalous phenomena) to move beyond the stigma associated with UFOs. The report found no evidence that reported UAP observations are extraterrestrial. The report also highlighted the need for transparency and reducing the stigma associated with UFOs. The study team […]

Top Picks

Key Takeaway: George Bernard Shaw referred to Ebenezer Howard’s “garden cities” concept in the late 19th and early 20th centuries, which he believed would offer the advantages of town and country without the drawbacks. Recently, a Silicon Valley consortium called Flannery Associates purchased land for California Forever, a contentious project that echoes Howard’s ideas. Howard’s […]
Key Takeaways: Starfield, a highly anticipated video game, allows players to build their own character and spacecraft, travel to multiple planets, and follow multiple story arcs. The game’s interactive music uses a palette of musical language that cultivates a contemplative soundscape, launching the listener into the vastness of space while remaining curious, innocent, and restrained. […]
Key Takeaway: The concept of “nudge theory” has gained prominence 15 years after its 2008 book, “Nudge: Improving Decisions about Health, Wealth and Happiness.” The book, which inspired politicians like Barack Obama and David Cameron, led to the creation of government teams to incorporate nudge theory into public policy. However, the success of these nudges […]
Key Takeaways: Nanotechnology is set to revolutionize clothing, transportation, and transportation. Clothing will be tailored to individual needs, with synthesizers in closets creating clothing that fits perfectly. Nanosuits, made of 5 microns thick fabric, will cover the wearer’s body, allowing separate holes for individual hairs and making them weightless. This technology will double the amount […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics