How a broad, expatriated Asian upbringing has channeled one young undergrad to step out and launch his own electronic product and business.

What’s your story?
Born in India, I moved to Hong Kong at just 7 months old and lived my early teenage years in Dubai for 6 years. Currently, I am completing my BBA at the Hong Kong University of Science and Technology and I love to travel. I’m grateful to have acquired different perspectives from the various cultures I have interacted with. I believe this has played a key role in developing an open-minded and ever-inquisitive mindset. Coming from a conservative family, I am the first member to pursue a business degree and start my own business!

What excites you most about your industry?
The consumer electronics industry serves as a mean to empower people and change the way we live and experience entertainment and productivity. Being able to understand the dynamic needs of this industry to create a large impact is what excites me the most.

What’s your connection to Asia?
Hong Kong is home. I’ve lived here for 14 years and it’s where I’ve learnt how to walk, talk, read and write.

483006_10152457917310697_1368247602_n 10743732_10154813272625192_239487244_n

Favourite city in Asia for business and why?
Hong Kong. Returning to this amazing city, after living in Dubai, I was able to view Hong Kong from completely new perspectives. It’s a city for everyone, whether you’re here for business, nature, the party culture or even the food.

Regarding our startup, Hong Kong has served as the perfect gateway to the hardware capital of Asia, Shenzhen. I believe the startup culture hasn’t completely developed here yet despite the ease of creating a business, nevertheless, it’s all the more exciting to be amidst its rise.

What’s the best piece of advice you ever received?
Life can be infinitely broader when you realize that everything around us, what we call life, was made up by people just like you. Don’t just live a life, build one.

Who inspires you?
I am constantly inspired by my peers and other entrepreneurs. However, my parents, Will.I.Am and the Dalai Lama have been the primary inspirational figures in my life.

What have you just learnt recently that blew you away?
I have less than a month of university left for my undergraduate degree!

If you had your time again, what would you do differently?
If I had my time again, as a kid, I would have learnt coding and graphical design.

How do you unwind?
I hang out with friends, watch TED talks and meditate!

Favourite Asian destination for relaxation? Why?
Thailand. Why? Spas, parties, culture, food and water sports!

Everyone in business should read this book:
The 4-Hour Workweek by Timothy Ferriss

Shameless plug for your business:
Through ATOM, we seek to break the spatial limitations of energy supply and allow you to experience the outdoors however you want.
Check out and sign up and stay tuned for our Kickstarter launch!

How can people connect with you?
[email protected]

Twitter handle?

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:


Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <>

Connect with Callum here:
Get his free ‘Asia Snapshot’ report from


Recently Published

Key Takeaway: Recent neuroscience research suggests that popular strategies to control dopamine are based on an overly narrow view of its function. Dopamine is a neurotransmitter in the brain that tracks reactions to rewards, such as food, sex, money, or answering a question correctly. There are many types of dopamine neurons located in the uppermost […]
Key Takeaway: NASA’s independent study team released a report on UFOs, describing them as UAPs (unidentified anomalous phenomena) to move beyond the stigma associated with UFOs. The report found no evidence that reported UAP observations are extraterrestrial. The report also highlighted the need for transparency and reducing the stigma associated with UFOs. The study team […]

Top Picks

Key Takeaway: George Bernard Shaw referred to Ebenezer Howard’s “garden cities” concept in the late 19th and early 20th centuries, which he believed would offer the advantages of town and country without the drawbacks. Recently, a Silicon Valley consortium called Flannery Associates purchased land for California Forever, a contentious project that echoes Howard’s ideas. Howard’s […]
Key Takeaways: Starfield, a highly anticipated video game, allows players to build their own character and spacecraft, travel to multiple planets, and follow multiple story arcs. The game’s interactive music uses a palette of musical language that cultivates a contemplative soundscape, launching the listener into the vastness of space while remaining curious, innocent, and restrained. […]
Key Takeaway: The concept of “nudge theory” has gained prominence 15 years after its 2008 book, “Nudge: Improving Decisions about Health, Wealth and Happiness.” The book, which inspired politicians like Barack Obama and David Cameron, led to the creation of government teams to incorporate nudge theory into public policy. However, the success of these nudges […]
Key Takeaways: Nanotechnology is set to revolutionize clothing, transportation, and transportation. Clothing will be tailored to individual needs, with synthesizers in closets creating clothing that fits perfectly. Nanosuits, made of 5 microns thick fabric, will cover the wearer’s body, allowing separate holes for individual hairs and making them weightless. This technology will double the amount […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics