How a broad, expatriated Asian upbringing has channeled one young undergrad to step out and launch his own electronic product and business.

What’s your story?
Born in India, I moved to Hong Kong at just 7 months old and lived my early teenage years in Dubai for 6 years. Currently, I am completing my BBA at the Hong Kong University of Science and Technology and I love to travel. I’m grateful to have acquired different perspectives from the various cultures I have interacted with. I believe this has played a key role in developing an open-minded and ever-inquisitive mindset. Coming from a conservative family, I am the first member to pursue a business degree and start my own business!

What excites you most about your industry?
The consumer electronics industry serves as a mean to empower people and change the way we live and experience entertainment and productivity. Being able to understand the dynamic needs of this industry to create a large impact is what excites me the most.

What’s your connection to Asia?
Hong Kong is home. I’ve lived here for 14 years and it’s where I’ve learnt how to walk, talk, read and write.

483006_10152457917310697_1368247602_n 10743732_10154813272625192_239487244_n

Favourite city in Asia for business and why?
Hong Kong. Returning to this amazing city, after living in Dubai, I was able to view Hong Kong from completely new perspectives. It’s a city for everyone, whether you’re here for business, nature, the party culture or even the food.

Regarding our startup, Hong Kong has served as the perfect gateway to the hardware capital of Asia, Shenzhen. I believe the startup culture hasn’t completely developed here yet despite the ease of creating a business, nevertheless, it’s all the more exciting to be amidst its rise.

What’s the best piece of advice you ever received?
Life can be infinitely broader when you realize that everything around us, what we call life, was made up by people just like you. Don’t just live a life, build one.

Who inspires you?
I am constantly inspired by my peers and other entrepreneurs. However, my parents, Will.I.Am and the Dalai Lama have been the primary inspirational figures in my life.

What have you just learnt recently that blew you away?
I have less than a month of university left for my undergraduate degree!

If you had your time again, what would you do differently?
If I had my time again, as a kid, I would have learnt coding and graphical design.

How do you unwind?
I hang out with friends, watch TED talks and meditate!

Favourite Asian destination for relaxation? Why?
Thailand. Why? Spas, parties, culture, food and water sports!

Everyone in business should read this book:
The 4-Hour Workweek by Timothy Ferriss

Shameless plug for your business:
Through ATOM, we seek to break the spatial limitations of energy supply and allow you to experience the outdoors however you want.
Check out and sign up and stay tuned for our Kickstarter launch!

How can people connect with you?
[email protected]

Twitter handle?

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:


Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <>

Connect with Callum here:
Get his free ‘Asia Snapshot’ report from


Recently Published

Key Takeaways: Drones are already shaping the face of our cities. They are being used for building planning, heritage, construction and safety enhancement. But many people have a limited understanding of how they might be practically used. We offer an overview of five ways drones will affect building design. Two research projects have been experimenting with drones […]

Top Picks

Key Takeaways: Brand collaborations are strategic partnerships between two or more brands. When done well, the collaboration helps both partners grow their brands and amplify a shared message. But just like any marriage, it doesn’t always go well; recent examples include Yeezy’s breakups with Gap and Adidas. Adidas has ended its partnership with Yeezy after […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics