As an entrepreneur, you will have to pitch to various people for many reasons – it could be to obtain funding for the company, securing a key location, explaining a complex problem and solution, or simply giving an update on an ongoing project. No matter the context, the principles of presenting to decision making bodies are the same, and getting it right is crucial. It’s not as difficult as it sounds, so long as you keep some guidelines in mind. 

Do’s

Start with the problem. People don’t want a great big long story about the situation or what led up to it before we know what the problem is. They just don’t have time. They need to know the situation (or problem) and how it relates to them. And then tell them your solution. Once those are on the table and we’re focussed on the problems, the story (or why that solution is the absolutely perfect one to solve this particular problem) makes sense.

Relate to the audience. Use personal stories or examples to relate to your audience. Do you want your brand to evoke an emotion when people hear its name? When people connect with your brand, they may not only buy it, they might also advocate for it! 

Rehearse, rehearse, rehearse. It is true that if you try to memorize your speech or deliver your presentation the exact same way every time, you will set yourself up for failure (exceptions for any reader who is a trained Broadway actor). But rehearsing your speech should never be about memorizing words or movements.

Follow up, stand out. Follow up with any individuals you met before or after the presentation and make sure your electronic communication is as effective as your in-person communication.

Don’ts

Try to be funny. Not every product is appropriate for a humorous attitude. Sometimes, humor doesn’t always translate onstage, particularly if it’s not practiced.

Focus on a big stunt. Don’t waste time trying to execute a stunt that has nothing to do with your product or company, spend those precious minutes talking about what you actually have to offer.

Waste their time. Don’t waste their time by presenting irrelevant information.

Forget to prepare for questions. Try to anticipate the kinds of questions they might have and be prepared with answers. A poorly planned Q&A session can detrimental to the success of your pitch.

Contributor

Recently Published

Key Takeaway: The consumption of avocados has tripled from 2001 to 2020, with 90% grown in the southwest Mexican state of Michoacán. However, this intensive avocado production is causing significant environmental damage. Monoculture, which introduces homogeneous, high-yielding plant varieties, leads growers to abandon native crops, making the local ecosystem more vulnerable to threats such as […]
Key Takeaway: Archaeologists often find historical objects to be intriguing and fascinating. Some of these objects include carved stone balls, Roman dodecahedra, Neolithic chalk drums, bronze age “lock-rings,” and Romano-British cosmetic grinders. Neolithic stone balls, found predominantly in Scotland, are sculpted and have been a source of debate. Roman dodecahedra, found in Britain, are finely […]

Top Picks

Key Takeaway: The global demand for critical minerals, particularly lithium, is increasing rapidly to meet clean energy and de-carbonisation objectives. Africa hosts substantial resources of these minerals, leading foreign mining companies to invest in exploration and acquire mining licenses. The critical minerals market doubled in five years, reaching US$320 billion in 2022. The demand is […]
Key Takeaway: Oscar nominees Cillian Murphy and Bradley Cooper are gaining attention for their performances and preparation methods. Murphy lost 20 pounds and practiced fake cigarettes to mimic Oppenheimer’s appearance, while Cooper spent six years training in conducting. Method acting, a psychological approach, is often used to make characters seem more real and believable. However, […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Login

Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics