What’s your story?

A multi-hyphenate furniture designer – sales manager – service industry executive, who has combined all my past experience and passions into establishing FLIQ – a design consultancy start-up focused on interior and furniture design services.  

What excites you most about your industry?

It is great to see how design is now recognised as a real business value driver, and that more local enterprises are willing to prioritise and invest in design services as a result.  

What’s your connection to Asia?

I was born and raised in Singapore. It is and always will be home.

Favourite city in Asia for business and why?

Singapore – I love that with the move of many MNCs and brand HQs here, Singapore is becoming a real creative hub where talent from around the world is converging. The pace at which new trends, design inspirations and subcultures emerge is phenomenal. There’s so much to absorb and exchange.

What’s the best piece of advice you ever received?

“The speed of change is faster than the progress of your plans.” – The point is to be nimble and flexible, and not to dwell on how things don’t go according to plan.

Who inspires you?

Pop culture inspires a lot of my work – movies and music in particular. I’m a big fan of Christopher Nolan – some of my work and ideation processes are inspired by him.

What have you just learnt recently that blew you away?

The secret history of the Noguchi table – a Herman Miller design released in 1948. I just read this week that the iconic piece was actually designed by a man named Isamu Noguchi, whose fascinating journey in creating this table involved time he spent in a World War II Japanese internment camp.  

If you had your time again, what would you do differently?

I would spend more time with my late mom – and not have the mentality that we would always have time next year to go on a holiday together.  

How do you unwind?

I exercise and I also play a lot of video games – FIFA on the Playstation!  

Favourite Asian destination for relaxation? Why?

Bali for the beach scene and affordable villas. Bali always feels like a huge eco-system of self-sustaining resorts, and I like the relaxed atmosphere brought about by a combination of the accessible infrastructure, great service and lifestyle offerings. It’s fuss-free and pleasant. I always have a great time.

Everyone in business should read this book:

“Give and Take” by Adam Grant

Shameless plug for your business:

Check out the NEXT series of kinetic office furniture designed by FLIQ on sale at XTRA in Park Mall.

How can people connect with you?



This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:


Callum Laing has started, built, bought and sold half a dozen businesses in a range of industries across two continents. He is the owner of Fitness-Buffet a company delivering employee wellness solutions in 11 countries and he is also the CEO of Entrevo Asia, a company that runs 40 week Growth Accelerator programs.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>


Connect with Callum here:



Get his free ‘Asia Snapshot’ report from www.callumlaing.com


Recently Published

Key Takeaway: The double-empathy problem, a concept popular among social scientists, suggests that people with different identities and communication styles struggle to empathize with each other. This theory has gained attention due to its potential to explain why different people in society struggle to empathise, potentially leading to personal and societal problems. However, the double-empathy […]
Key Takeaway: Research indicates that modernization and rapid technological advancements are contributing to contemporary problems such as mental health issues. An evolutionary mismatch theory suggests that our physical and psychological adaptations become misaligned with the environment, leading to issues like tooth decay, obesity, and diabetes. The modern world also presents challenges such as crowded cities, […]

Top Picks

Key Takeaway: Oscar nominees Cillian Murphy and Bradley Cooper are gaining attention for their performances and preparation methods. Murphy lost 20 pounds and practiced fake cigarettes to mimic Oppenheimer’s appearance, while Cooper spent six years training in conducting. Method acting, a psychological approach, is often used to make characters seem more real and believable. However, […]
Key Takeaway: A team of astronomers has identified seven candidates for alien megastructures, known as Dyson spheres, within 1,000 light-years of Earth. These spheres, which consist of floating power collectors, factories, and habitats, would take up more space until they surrounded almost the entire star like a sphere. The seven promising candidates are all “M-dwarfs” […]
Key Takeaway: A recent study found that people tend to underestimate the negative implications of declining an invitation, even when it’s not accepted. People tend to assume others will react poorly when an invitation isn’t accepted, but they’re relatively unaffected when someone turns down an invite they’ve extended. People extending invites are more understanding and […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics