Grace Lever, the founder of & The Doing Academy, is a remarkably successful entrepreneur who is deeply devoted to supporting female entrepreneurship through the principle of “doing.” Grace is an experienced business leader who has built multiple businesses worth in excess of seven figures, but it is her work supporting fellow female entrepreneurs and sharing her animating philosophy of “doing” that brings the greatest personal and professional satisfaction.

1. In your own words what do you do?

As the founder of & The Doing Academy, I’m an entrepreneur and an educator committed to helping my fellow female entrepreneurs create profitable lifestyle businesses. I’m incredibly grateful that my entrepreneurial success has allowed me to help so many others experience a similar level of entrepreneurial achievement, and I’m also quite grateful that my career has allowed me to live a sublime lifestyle in Adelaide Hills.

2. What led you to your current business?

I’ve run six businesses in the past, so I felt like it was time to share my knowledge and experience with entrepreneurs who are just getting started and could benefit from my professional expertise.

3. Could you walk us through your process of developing your business?

I’ve developed quite a few businesses over the years, so each process differed based on the goals and objectives I previously outlined. The process for developing required a bit of differentiation from my previous efforts, as my intention was to create a digital platform capable of providing comprehensive educational resources for aspiring lifestyle entrepreneurs.

4. Did you encounter any particular difficulties in the beginning?

No, as a matter of fact I didn’t. I’ve built so many businesses in the past that I feel confident in my abilities to overcome any difficulties I might encounter.

5. What is your long-term plan?

My long-term plan is relatively simple, in that I hope to continue to encourage female entrepreneurship through the principle of “doing,” but on a much grander scale in the future.

6. Could you share with us some industry insights?

There have been a lot of articles and research published recently discussing the rapid rate of growth in female entrepreneurship, and most have concluded that female entrepreneurship will soon become a dominant economic force the world over. Waiting for this “Golden Age” (as CNBC described it), to arrive, however, is a mistake. It is always better to favor “doing” as opposed to dreaming.

7. What are some important lessons you’ve learnt about entrepreneurship?

It’s all about being prepared to take action when an opportunity arises, which is why I make such a concerted effort to emphasize “doing” while also offering educational workshops and seminars for the edification of the community members at & The Doing Academy.

8. Any tips for achieving success?

I owe so much of my success to my belief in the concept of “doing,” especially when it involves “doing stuff together.” We have to be ready to take meaningful action in pursuit of our goals, so preparation and a willingness to dutifully pursue our most ambitious personal and professional goals is absolutely necessary.

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