What is entrepreneurship, why does it occur, and why do some people succeed at it while others fail? Answering these seemingly simple questions may hold the key to encouraging future entrepreneurship.

Most people recognize that entrepreneurship is important to economic progress and societal development.  Entrepreneurs start new businesses or lead innovation inside existing businesses, hire people to help them pursue entrepreneurial opportunities, and, in the process, develop new technologies, create new industries, enable social progress, and increase wealth.

At the same time, entrepreneurship involves tremendous risks.  Entrepreneurs can be wrong about perceived opportunities, and new businesses can (and often do) fail.

So how and why do some individuals (or groups of individuals) identify opportunities, evaluate them as viable and then successfully exploit them, whereas others do not?  The answers can involve a complex mix of anthropological, political, economic, sociological, psychological, and competitive reasons.

In the most basic sense, however, successful entrepreneurship occurs because (1) the future is uncertain and (2) individuals know different things than other individuals. Without these two basic components, potentially profitable opportunities would not exist, either because nothing would ever change (as economists say, markets would remain in “equilibrium”) or everybody would recognize the same opportunities.

For example, if uncertainty did not exist either about individuals’ behaviours or the future state of the world, everyone, including potential entrepreneurs, would know in advance what the potential payoffs from their efforts would be.  They could also successfully insure against possible downside risks because these risks would be known and quantifiable.

In addition, if everyone had the same knowledge, no one would have an advantage in recognizing, evaluating and/or pursuing opportunities, and many potential sources of competitive advantage (like having a secret technology) that allow entrepreneurs to exploit these opportunities would not exist. Thus, both uncertainty and the fact that different people know different things are critical for entrepreneurship to occur.

At the same time that these two components create entrepreneurial opportunities, they also produce many of the problems entrepreneurs face in starting their new ventures. For example, entrepreneurs may be unwilling (because of the worry about losing proprietary information) or unable (because an opportunity relies on “tacit knowledge” that they have difficulty explaining) to provide critical information about their ideas to other people.  Without this information, however, potential investors probably will not provide critical resources and potential employees will not risk their careers to sign on with the new venture.  As noted entrepreneurship scholar, Sankaran Venkataraman, observed, given this situation, it is a wonder that entrepreneurship ever occurs at all.

Entrepreneurship, however, obviously does occur, sometimes with spectacular results.  Somehow, successful entrepreneurs identify opportunities and convince others to invest money, raw materials, and careers in these opportunities.

The question then is, given the benefits of entrepreneurship to society, how do we encourage people to take the risky step of being an entrepreneur?  If people are “born entrepreneurs” or they are just lucky, then efforts to promote entrepreneurship are pretty much worthless.

Evidence shows, however, that entrepreneurship can be encouraged in many ways.  Most importantly, by understanding entrepreneurship as the process of opportunity recognition, evaluation, and exploitation, we have the ability to enhance the potential for entrepreneurs to succeed.

For example, we know based on research that opportunity recognition often occurs when new knowledge is created and individuals, who have different knowledge, interact with one another.  Thus, efforts to disseminate knowledge and promote “collisions” among people from different backgrounds through networking events may enhance entrepreneurship.  In addition, opportunity exploitation is often hindered because entrepreneurs lack access to critical resources like financing.  Thus, efforts to build entrepreneurship “ecosystems” where new businesses can be nurtured through the business incubation process and gain access to critical resources through events like business plan competitions or networking with resource providers may increase entrepreneurship.

Entrepreneurship is a difficult and risky step for individuals, but its potential payoffs are high for both entrepreneurs and society.  By understanding the entrepreneurship process, we enhance our ability as a society to encourage potential entrepreneurs to take this critical step.

Recently Published

Key Takeaway: Jean-Michel Basquiat’s work highlights racial inequalities and the lack of representation of racialized people in the media, but also the violence suffered by African Americans. Jean-Michel Basquiat denounced the violence of cartoons, which he saw as a reflection of 20th-century American society. Jean-Michel Basquiat’s painting “Toxic” is an attempt to denounce a stereotypical […]

Top Picks

Good feedback, whether you are on the receiving or giving end, requires an attitude of curiosity and openness. Intentionally creating space for feedbackcan help, but even with the right space, receiving feedback can be really scary. Many organizations have formal systems of feedback in the style of mid-year and annual reviews. And it’s not uncommon for informal continuous […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Login

Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics