Providing start-ups with CFO and capital raising support without the huge costs…

What’s your story?
Chartered Accountant, lived in New Zealand, Poland, United Kingdom, Australia and now Singapore. Worked for one of the  big four accounting firms, then moved into the publishing and marketing services industry with various senior finance roles. Now I provide support to start-ups through capital raising and CFO services and I’m the President  of New Zealand Chamber of Commerce (Singapore).
What excites you most about your industry?
SME’s – Dynamic and lots of opportunity

What’s your connection to Asia?
Live in Singapore, help start ups to establish a base in the ASEAN region

Favourite city in Asia for business and why?
Singapore as it’s relatively easy to do business and the Government thinks long term

What’s the best piece of advice you ever received?
Don’t put things off til tomorrow

Who inspires you?
Richard Branson and Martin Sorrell

What have you just learnt recently that blew you away?
The amount of transactions made every 60 seconds through various communication channels

If you had your time again, what would you do differently?
Take the opportunity to study overseas for a year as part of my degree

How do you unwind?
Relax at the pool with the wife and children

Favourite Asian destination for relaxation? Why?
Andaman Langkawi, great hotel, nice beach

Everyone in business should read this book:
Losing your Virginity – Richard Branson

Shameless plug for your business:
Would like a CFO but can’t afford one, what about a part time CFO, no contracts no commitments?

How can people connect with you?
Always to keen to catch up for coffee or beer

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:


Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <>

Connect with Callum here:
Get his free ‘Asia Snapshot’ report from

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