Michaela and I share New Zealand heritage and it was at NZ Chamber event that we first met.  I believe that co-working spaces are a significant innovation in the entrepreneurship space and will make it much easier for many new businesses to successfully launch. Because of that I was really excited to hear about Michaela’s take on it.

What’s your business?

Woolf Works is an awesome community of supportive, collaborative women. Our relaxed, calm space is perfect for focused work and our memberships are flexible to meet the needs of mums juggling nap times and school pick ups.


What’s your story?

After five years as a stay at home mum / frustrated amateur writer, in 2014 I launched Woolf Works, a women’s coworking space where women trying to work at home can come for focused distraction-free work time in a beautiful space and amongst a community of supportive, diverse women.

What excites you most about your industry?

I love the coworking concept – and I love bringing people together and seeing collaborations and synergies happen. I also love providing a haven for women to put their needs and dreams first.

What’s your connection to Asia?

I am from New Zealand and my husband is Indian. We moved from Mumbai to Singapore in 2011 and this seems our perfect middle ground.

Favourite city in Asia for business and why?

Things are so easy and straightforward in Singapore. I’d love to try my concept in Mumbai but I don’t know if I could face the bureaucracy and corruption.

What’s the best piece of advice you ever received?

If you are going to do, do it properly.

Who inspires you?

Stories of women from the past – who did it all without the internet, washing machines, or iphones!

What have you just learnt recently that blew you away?

Madeleine Albright got her first job at 38 years old.

If you had your time again, what would you do differently?

Stop dreaming and start doing, earlier! And reach out to entrepreneur communities earlier – their support has made all the difference to my journey this year.

How do you unwind?

The Walking Dead. Beach time. Reading to my kids. New Zealand wine.

Favourite Asian destination for relaxation? Why?

Thailand – beaches, food and smiles!

Everyone in business should read this book:

Any good quality fiction. We get so caught up in business that I think great fiction is a like a mini-holiday for the brain, its good to put away the business books and the screens and spend quality time with a great book. Never get round to finishing a whole book? Try a short story collection! I’m enjoying Lorrie Moore’s Bark at the moment.


How can people connect with you?

email: [email protected]

web: www.woolfworks.sg

facebook: www.facebook.com/woolfworksSg

blog: woolfworks.wordpress.com

twitter: @woolfworks

This interview article was part of the Callum Connect’s column on The Asian Entrepreneur:


Callum Laing has started, built, bought and sold half a dozen businesses in a range of industries across two continents. He is the owner of Fitness-Buffet a company delivering employee wellness solutions in 11 countries and he is also the CEO of Entrevo Asia, a company that runs 40 week Growth Accelerator programs.


Connect with Callum here:



Get his free ‘Asia Snapshot’ report from www.callumlaing.com

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Recently Published

Top Picks

Key Takeaway: Tech industry leaders are discussing the convergence between humans and machines, inspired by transhumanism. Elon Musk’s company Neuralink aims to facilitate this convergence, aiming to prevent humans from being left behind in technology advancements. Transhumanists advocate for the three “supers” of superintelligence, superlongevity, and superhappiness. Companies like OpenAI, DeepMind, and Anthropic are racing […]
Key Takeaway: Racial and gender bias in artificial intelligence algorithms and language models has been a concern in social robots, which are designed to interact with diverse groups of people. Socially assistive robotics aims to create machines that will help people help themselves, but these robots often do not reflect basic aspects of society’s diversity. […]
Key Takeaway: 13-year-old Willis Gibson became the first human to beat the original Nintendo version of Tetris, dedicating his win to his father. Most gamers are not lazy or mindless, with memorable achievements ranging from heroic to bizarre. Speedrunning, a popular gaming subculture, involves players optimizing routes and exploiting glitches to complete games in minutes. […]
Key Takeaway: Shared attention amplifies experiences and builds relationships, according to studies in various countries. Research shows that synchronous attention with others yields stronger memories, deeper emotions, and firmer motivations. This can be observed in labs across the US, Australia, Hungary, Germany, and Denmark. Shared attention can also build relationships across the political divide and […]
Key Takeaway: Disney has a rich musical legacy, with landmark films featuring musical numbers that remain household favourites today. The studio’s first sound film, Steamboat Willie, (1928), established Disney as the leading animation studio. The silent era of cinema (1923-1928) saw films without soundtracks but often accompanied by local organists or pianists. The Alice Comedies […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics