EDITOR'S PICK ENTREPRENEURSHIP STRATEGY The Science Of Product Placements: How To Get It Right In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Branding Secrets From LEGO Toymaker LEGO provides a great example of the brand-alignment and brand-building strategies explored in this module. Anyone who has wandered through the LEGO section of a toy store or a department store knows that the company understands its target audiences very well: young children (ages 1.5 to 11) who like to build things and parents […] Saving Bookmark this article Bookmarked
ART & DESIGN CULTURE EDITOR'S PICK SOCIOLOGY Who Are Zoos For? In May 1937, hundreds of thousands of people gathered in the quiet town of Dudley, England for the grand opening of a new zoo. Throngs of visitors battled for entry for a space that could hold 50,000 a day, leaving many disappointed. Those lucky enough to gain entry would have seen the wonders of modern […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK FINANCE Understanding SPACS: Bubbles Of Uncertainty SPAC named as Special Purpose Acquisition Companies was developed to avoid the old lengthy and costly way of moving with a traditional IPO process. But now it is getting misused to bring up incompetent companies to go public which do not have the necessary requirements to become public under any circumstances. The goal is to […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP TECHNOLOGY The Future Of Autonomous Vehicles: Product Or Service? The big question about the evolution of car transportation is whether in the future, we will continue to buy and own vehicles, or simply hire them as and when we need them? The answer pits the ideas of some traditional automakers, such as GM and others, against companies such as Waymo, Didi or AutoX. As the […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP TECHNOLOGY The Remarkable Growth Of Esports We are all familiar with sports, but probably not with the phenomenon called Esports. Esports stands for Electronic Sports and pretty much means anything that includes playing games competitively and making money by doing so. Over the last few years Esports has grown immensely. Viewership numbers have risen to unpredicted heights and the prize pools are growing bigger […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP Why Gambling Is Illegal In Japan The Criminal Code marks as illegal most ways of gambling except betting on horse racing, playing the lottery or a local game named Pachinko and certain Motorsports. Poker and online poker are banned in Japan. As in China, a possible legalization of online gambling would be a big step for Japan inhabitants, but today we […] Saving Bookmark this article Bookmarked
LIFESTYLE PSYCHOLOGY 7 Habits For Good Mental Health During Pandemic In countries all around the world, people are staying at home due to the COVID-19 pandemic, caused by the novel coronavirus SARS-CoV-2. Some countries are under strict lockdown, with residents unable to leave the house except for essential reasons. In other countries and regions, the cafes, pubs, and entertainment venues have closed down, and people […] Saving Bookmark this article Bookmarked
EDITOR'S PICK SOCIOLOGY The Precautionary Principle Wikipedia defines the Precautionary Principle as “a broad epistemological, philosophical and legal approach to [ideas] with potential for causing harm when extensive scientific knowledge on the matter is lacking. It emphasizes caution, pausing and review before leaping into new [behaviors] that may prove disastrous. Critics argue that it is vague, self-cancelling, unscientific and an obstacle to progress.” Its […] Saving Bookmark this article Bookmarked
ENTREPRENEURSHIP INTERVIEWS Hazarizq, Founder Of Insporeum Hazarizq (‘Rizq’ to his friends) is a creative entrepreneur hailing from Malaysia. Describing himself as a man with big dreams, he dropped out of his studies in International Business and started Ten Points Up, a successful creative production company and have worked closely with notable brands such as Good Vibes Festival, Urbanscapes Festival, Red Bull […] Saving Bookmark this article Bookmarked
Why Amazon Became So Successful Key Takeaway: Amazon with a market capitalization of over $1.5 trillion and net revenue of $386 billion in 2020. Customer Service and Convenience is one of the key factors that has contributed to its success. Amazon’s focus on customer service and convenience has played a major role in its success. Innovative Business Model is another […] Written by Andreas Lehmann January 16, 2023January 16, 2023 Saving Bookmark this article Bookmarked
Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub This article was originally published here: Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub Terence Clarke believes that everyone has the answers to life’s questions and, as a coach, it is for him to help them find them. What’s your story? Born in Ireland, I grew up in England and I’ve lived and studied […] Written by Callum Laing January 11, 2023January 11, 2023 Saving Bookmark this article Bookmarked
The Importance Of Ritual Key Takeaway: A “ritual” is a series of actions performed according to a prescribed order. They are often embedded in a larger symbolic system, such as religion or philosophy. The oldest evidence for ancient rituals is found at Mt Carmel in Israel, where a woman was buried 130,000 years ago. Rituals play an important role […] Written by Michelle Langley December 27, 2022December 27, 2022 Saving Bookmark this article Bookmarked
The Origin Of Christmas Trees Key Takeaways: The humble Christmas tree is emblematic of the growth of market economics and world trade. Who would have imagined that fir trees would be grown in Denmark especially for the export market, or that factories in China would produce plastic replicas? So, let’s climb on the sleigh and take a ride around this […] Written by François Lévêque December 24, 2022December 24, 2022 Saving Bookmark this article Bookmarked
The “Sunk Benefit” Fallacy Key Takeaways: When you work on a project with people and successfully solve a problem, you (rightly) feel proud and accomplished. If the project helped create some “thing” that will require further maintenance and attention, you’ll probably come to love (and hate) that system. Don’t be afraid to move on to the next task, always […] Written by Yonatan Zunger December 23, 2022December 23, 2022 Saving Bookmark this article Bookmarked
Why TikTok Might Be A Threat To Music Key Takeaways: Viral TikTok videos have meant success for new and established artists alike. The short-form video service has earned US$12 billion (£10.5 billion) in advertising revenue in 2022. Many of its most popular videos feature music – available to use for free – through its audio library. TikTok pays the “Big Three” record labels […] Written by Beth Klein December 22, 2022December 22, 2022 Saving Bookmark this article Bookmarked
Important Lessons From FTX’s Collapse Key Takeaways: Cryptocurrency exchanges are sometimes described as being like stock exchanges. But they are very different to the likes of the London or New York stock exchanges, which are highly regulated and serve a regulatory function. Cryptocurrency exchanges make money by helping “mum and dad” investors into the market. Seven of the world’s ten biggest crypto […] Written by Paul Mazzola December 19, 2022December 19, 2022 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked
