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  1. BUSINESS & ECONOMICS
  2. ENTREPRENEURSHIP

The Many Goals of Persuasion

To convince consumers that their products possess advantages over similar brands, companies focus on differentiating their brands using various promotional tactics. Advertising, personal selling, sales promotion, and public relations activities are commonly used to persuade consumers to make a purchase. Brands constantly promote product features and benefits to convince consumers that their products either address the consumer’s needs or solve a particular problem. By promoting […]
  1. ENTREPRENEURSHIP
  2. INTERVIEWS

Marla Rausch. Wife, Mother & Inspiring Motion Capture Entrepreneur

I’m Marla Rausch, CEO and founder of Irvine-based Animation Vertigo, a motion capture animation company.  I’m not what you would call your typical motion capture executive; I’m a wife, an on-trend if you will, mother of two operating the only motion capture animation company to offer solutions through the world-class animation artists of the Philippines. […]

Recently Published

Are Single People Happier? The Science Of Being Single

Key Takeaway: A study published in the Journal of Personality suggests that long-term single people can be secure and thriving, possibly due to their attachment style. The research found that 78% of singles were insecure, with 22% being secure. Secure singles are comfortable with intimacy and closeness in relationships, while anxious singles worry about rejection […]
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The Greater Secrets Of Stonehenge

Key Takeaway: A project involving archaeologists, astronomers, and photographers from English Heritage, Oxford, Leicester, and Bournemouth universities, as well as the Royal Astronomical Society, aims to study the lunar alignment at Stonehenge. The project aims to identify the layout of certain stones and the major lunar standstill, which occurs when the northernmost and southernmost moonrises […]
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Top Picks

The Inherent Risks Of A.I.

Key Takeaway: Leading scientists and technologists often make terrible predictions about the direction of innovation, leading to misalignments between a company’s economic incentives to profit from its proprietary AI model and society’s interests in how the AI model should be monetised and deployed. Focusing on the economic risks from AI is not just about preventing […]
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Discovering Your Money Attachment Style

Key Takeaway: The current economic climate is particularly concerning for young people, who are often financially worse off than their parents. To overcome this, it is important to understand one’s financial attachment style, which can be secure, anxious, or avoidant. Attachment theory, influenced by childhood experiences and education, can help shape one’s relationship with money. […]
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The Proven 5 Steps To Psychological Wellness

Key Takeaway: Wellness culture, which claims to provide happiness and meaning, has been criticized for its superficial focus on superficial aspects like candles and juice cleanses. Psychological research suggests that long-term wellbeing comes from a committed pursuit of both pleasure and meaning. Martin Seligman’s Perma model, which breaks wellbeing into five pillars: positive emotions, engagement, […]
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Trending

How China Is Transforming Its Economy Through Learning

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]
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